Affiliate Marketing is one of the most cost effective and profitable internet marketing strategies a website can utilize if implemented and managed correctly.
For those who are new to affiliate marketing, it's a pay-for-performance model, where other websites (a.k.a affiliates) promote your products/services. In return, you reward them with a commission (for each sale/signup), which you set up beforehand. In order for this to track properly and accurately, your website usually needs to be set up using a third party affiliate tracking system. This tracking system would calculate the amount of clicks, impressions, orders etc that are generated by the affiliates, which both the advertiser (you) and the affiliate can view "live" at any point in time.
For you to be successful with your internet marketing affiliate program, you need a solid base of active affiliate websites promoting your products/services. Your affiliate program could easily have thousands of affiliates joined into your program, but they would be of no use if they are not ACTIVELY promoting your products/services. Having active affiliates join your program (a.k.a super affiliates) and promoting your products is crucial, since usually 10% of your affiliates will generate 90% of your orders.
These super affiliates usually have highly trafficked websites or are very skilled search engine marketers, and can easily put your products and services in front of millions of potential customers. This will quickly translate to big business on your website.
So How Do You Recruit Super Affiliates To Join Your Affiliate Program as Part of Your Affiliate Marketing Strategy?
Remember, having a generous commission structure is one way to attract super affiliates to your program. A high commission structure would also give them incentives to push your products and services more aggressively in the marketplace. In addition, a tiered performance structure is also an added, but important feature in your affiliate program. In a tiered performance structure, you would set up sales goals for the affiliates and by reaching those sales targets, commission goes up by a certain percentage (a.k.a commission bump). To run a successful affiliate marketing program, you also need to know where to recruit for super affiliates and find the ones that fit your products and services. This can be very time consuming and hard to find as well. At Marketing Ignite, we have built relationships with super affiliates, which we will contact for you once you let us set up and run your affiliate program.
In addition to the above, it's imperative to have a website with a great conversion ratio (clicks to orders). We will continually test, analyze, and improve the sales conversion on your website. A low conversion on your website, will not only result in less sales, but your active super affiliates will notice low sales conversion on your website and will therefore stop promoting your products/services.
With over 14 years of experience in online marketing, we can quickly set up and optimize your internet marketing affiliate program to ensure super affiliates are joined to your program and will perform at maximum level for your business. We also optimize the affiliates to ensure that your advertisements are located in prominent placements for maximum performance of your affiliate program.
To discuss this strategy in more detail or request for this service, please fill out the form below and one of our internet marketing specialists will get back with you shortly. You can also call us at + 1 (310) 584-7293 (U.S) or +66 (0)2-716-5622 (Bangkok office).