Search Engine Optimization (SEO) experts had their hands full between March and April. The reason? No other than Google’s new updates to its algorithm, the most important of which is Google Panda 3.4.  Even though the sweeping changes and regular updates can be troubling to companies that are still using outdated SEO tactics, they’re still done for the betterment of the product in the long run. While it may be difficult to take all the new changes, in the end, SEO experts would be smart to adapt to these updates because Google remains the leader in the field of search

Thanks to the advent of the worldwide web, it’s now possible to gain an international following (online) without paying an arm and a leg for it. Online marketing is the wave of the future, and many companies big or small are now taking full advantage of the until-recently unimaginable invention known as the Internet. However, this brave new frontier in marketing and promotion shouldn’t be handled by amateurs alone despite its ease of use. In order to truly utilize the full potential of online marketing, SMBs (small to medium businesses) need to depend on the expertise of the best online

There’s no company that’s worth its salt that doesn’t want to expand its business further and wider. All companies want to grow and flourish in their respective field. They all want to sell more products and services, become household names, and have loyal customers that will (metaphorically) follow them to the ends of the earth. This is the reason why companies spend thousands, even millions, of dollars on marketing and advertising. However, because of the advancements in technology we have at present, every business can now advertise their wares without any additional costs (or at least at a reduced, cost-effective

Here are the things you need to remember when putting in anchor texts. First off, multiple anchors from the same page don’t offer more value. Putting the same link on the same page doesn’t at all help in the SEO (search engine optimization) side of things, and users aren’t too keen about them either. There’s no additional value in being redundant with the same anchor texts. As such, anchor text link diversity provides the strongest benefit for your website’s overall SEO visibility. Keep in mind that while having anchor text from multiple addresses is helpful, they’re not as beneficial if

Search engine optimization (SEO) entails the generation of traffic to a webpage from search engines through organic results. SEO is the most powerful tool you’ll ever need for garnering online traffic as well as translating that traffic into new customers and added profit for your company. Statistically speaking, more than a third of web users depend on search engines when browsing for services, products, and content, which explains why it’s in the best interest of many a company out there to learn everything they can about optimizing their websites for search engine indexing so that they can immediately target their

As recently as 2010, Google has taken into consideration social media influence on its search engine results. In a nutshell, Google has started looking into social networks and shared content as a means of improving SERP rankings. However, popular content from Twitter and Facebook mostly influences real-time results (as opposed to normal search engine results). Meanwhile, Search Plus Your World, which exclusively deals with shared content found in Google+. Your website rankings will still rely on your page’s link quality and the reputation of the people who are linking back to your content (i.e., they shouldn’t be bots). Good News

Just recently, Google launched “Search Plus Your World”, a new search initiative designed to make sweeping, board changes in the way Google goes about delivering its search results. In general terms, Search Plus Your World is a more “sociable” way of conducting searches. To be more specific, searches will not only be considering factors such as factoids and data, but also user relationships and personal interests. It takes into account the ever-growing social media trend into search engine form, which once again makes Google Search a one-of-a-kind engine that caters to every aspect of user search. The Newest Frontier in

Which is more important, links or content? To be true, in order to make your link building worthwhile, you have to also make a site worth linking to, or else you efforts at popularizing your site won’t grow or naturally develop among the denizens of the Internet. Then again, you shouldn’t neglect links and all the other things that make your site SEO-friendly either, because no visitor will be able to have a chance to take a look at your all-original and interesting content either. Simply put, link and content building should go hand-in-hand. You shouldn’t concentrate exclusively with one

In SEO terms, you can never have too many links as long as the content of your site itself remains interesting, relevant, and high quality. When you’re link building, your best case scenario is acquiring organic links that are being attracted on their own on the basis of merit or how interesting your content is. By meeting all these conditions, you should be able to make as many links as you like without any particular limitation whatsoever. There’s no cap or limit to the number of links you can acquire as long as you keep everything organic and natural. As

There are those that insist that too much of a good thing is bad for you, and everything must be done in moderation. With that in mind, can people build too many links? According to Google and its Webmaster Guidelines, as long as you follow the rules properly, you shouldn’t worry about building too many links at all. No, you will not be banned from building too many links, especially if you’re doing so while following the rules. Google has noted time and time again that websites can never have too many links, so people shouldn’t worry about “abusing the