Archive for the ‘Pay-Per-Click Advertising’ Category.

January 10, 2014, 6:55 am

Steps to Delete Repeat Keywords in PPC Account

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

Keywords form a vital part of any writing assignment. It is only the keywords which can boost your rankings or show you the door when it comes to climbing up the page rank. This increases the relative worth of keywords and makes them an important part of your writing process. However, at times you might have noticed that keywords get repeated or duplicated. This is a precarious situation, especially if you are managing a PPC account.

Google Cooler / Fridge

Barry Schwartz via Compfight

However, all is not lost yet and you can take corrective measures to ensure that your PPC account is clean of duplicate keywords. Before we dwell on the process of removing the duplicate keywords from the PPC account, it is all the more relevant to understand as to why you need to clean up the duplicate keywords in the first place.

The Need for Cleaning up the Duplicate Keywords

Do not panic if you see your PPC account full of duplicate keywords. You must remember the fact that it is almost impossible of sorts to have a PPC account which does not contain duplicate keywords. This situation becomes more complicated in case you have multiple people working on a single account. They may be frequently adjusting the match types or making changes in account settings, leading to duplication of keywords in the PPC account.

At times, some advertisers use duplicate keywords intentionally. This is done under the misconception that the advertisement can make its appearance twice for a single auction.

This is a misconception and you can lose your worth if you fall prey to any such initiative. AdWords is intelligent software and will only showcase one advertisement per advertiser, every time a search is initiated.

Duplicates are always dangerous and the same applies to keywords. If you promote the strategy of using duplicate keywords, you will be playing on the quality aspect as your trust graph will go down. In case you bid for the same keyword more than once, both get entered into the same auction and you will end up competing with yourself only.

Another point which needs to be highlighted here is that most of the time confusion prevails among advertisers on what falls under the preview of a duplicate keyword. These keywords can cause irreparable damage to your endeavor if they are same in action and target relatively the same audience repeatedly.

Let us understand this with the help of an example. Online Jobs from Home and Jobs from Home Online are virtually the same kind of keywords and can be considered duplicate. Avoid using these kinds of keywords in a single content as this can harm your initiative causing professional and financial losses to you.

Is It Acceptable To Have Duplicate Keywords in Certain Conditions?

You might be surprised to know, but it is true that in certain exceptional circumstances, it is considered as acceptable to have duplicate keywords. Let us consider few such scenarios before we come to finding ways to removing the duplicate keywords from the PPC account.

1.)  Duplicate keywords can be used in circumstances when a campaign has been set to serve advertisements in distinct geographic locations. Most advertisers who use duplicate keywords in their PPC account use this strategy. This way one can bid on the same keyword in each of the campaigns undertaken as no duplication will be noticed in the same auction.

2.)  Similar keywords can be used in search campaigns and display network campaigns. These keywords are all set to be utilized in distinct circumstances and these will never affect the account performance.

Finding and Removing Duplicate Keywords in the PPC Account

After debating on the need to clean up duplicate keywords from a PPC account and discussing scenarios where it is acceptable to have duplicate keywords, it is time to find ways and means of removing duplicate keywords from the PPC account.

When you embark on the task of identifying the duplicate keywords in any PPC account it might seem like a challenging task. However, by using the AdWords Editor Magic, finding and removing duplicate keywords from the PPC account becomes extremely easy.

1.)  In case you do not have AdWords Editor, you will be required to download the same. This is a free tool from Google and works offline too. It is a must have if you are using the PPC account on a regular basis and can be used with extreme ease.

2.)  As the account gets downloaded, it is time to head to this tool’s dropdown and thereafter select “Find Duplicate Keywords”.

3.)  Distinct types of duplicate keywords have different impact on the PPC account. The duplicate keywords can be identified and selected through the AdWords Editor too in following four ways:

a)  By Word Order

b)  Through Match Types

c)  Through Location of Duplicates

d)  Hiding the Duplicates Option

Identifying and selection of duplicate keywords by Word Order

When you choose this option, two distinct options in form of Strict Word Order and Any Word Order crop up. You can tick any of the two depending upon your imperative requirement.

Identifying and selecting duplicate keywords through Match Types

You can alternatively identify and select the duplicate keywords through match types. Once you select this option, you can tick either on the same match type option or different match type option. In both of the scenarios, the duplicate keywords get removed from the PPC account.

Identification and selection of the duplicate keywords through Location of Duplicates

If you choose this option for removing the duplicate keywords from your PPC account, three distinct options show up. These include duplicate keywords in the same ad group, duplicate keywords in the same campaign (these might be scattered across various ad groups) and duplicate keywords across selected campaigns. You can choose any of the options as per your imminent requirement to remove the duplicate keywords from your PPC account.

Hiding the Duplicate Options

This is an option feature in the AdWords Editor tool. By using this option you are in a position to select duplicate keywords in deleted and campaigns which have ended in the past. The option can also be used for finding duplicate keywords in campaigns which have been paused owing to any of the reasons.

Duplicate keywords in your PPC account are a grave danger to your professional presence. Remove the same and reap the benefits of being a true professional.

Diana Maria is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contribute on getamplify

 

November 13, 2012, 9:43 am

Google AdWords and Its Effect on SEO and Organic Search Results

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

Google AdWords, in a nutshell, is Google’s own personal paid online advertising tool. It serves as the software and search engine giant’s main avenue of earning money. It’s the advertising product that allows Google to earn billions of dollars annually.

AdWords is also a PPC (pay-per-click) advertising platform that comes in CPM (cost-per-mille or cost-per-thousand-impressions) and cost-per-click (CPC) advertising variants. It uses media-rich ads, text ads, and banner ads while also taking advantage of the fact that Google’s search engine solutions itself can assist in making the ads more widespread within the Information Superhighway (because, let’s face it, Google is the go-to gateway of most people on the  planet when surfing the web).

Is AdWords Influential When It Comes to Organic Search Results?

Google itself is quick to point out that no, organic search results aren’t actually affected by the AdWords product. Then again, you cannot blame others for thinking that it does in light of the fact that the company controls both one of the most successful (if not the most successful) search engine services around as well as one of the most profitable PPC advertising solutions available. Many companies have indeed considered signing up to Google AdWords in order to help improve the standing and SEO (search engine optimization) value of their own sites while also enjoying the perks of Google-powered PPC advertising. However, you need to think things through logically.

People spend a lot of money for those AdWords ads, so companies naturally expect SEO-related compensation. However, if Google really were “selling” SERP (search engine results page) rankings and whatnot via the influence of Google AdWords while leaving those that aren’t availing of the service are left in the dust, then how come those who don’t avail of Google services still get a high ranking by the virtue of their own popularity? The answer is simple. In order for Google to maintain its reputation as a search engine that values relevancy as a search signal above all else, then it wouldn’t start reneging on its own philosophy by letting its (separate) Google AdWords service affect organic results.

No, Google Isn’t Letting AdWords Dictate or Influence Organic Results

Google AdWords is separate from the search engine results of Google. That’s the bottom line. You cannot buy SERP rankings and Google Panda and Penguin updates ensure that any and all astroturfing (artificially boosting rankings and making it look like a site has more customers than it really does by spam-like behavior, hence the term that’s based on astroturf, which is essentially artificial field grass). Google will look like a gigantic hypocrite if it were to give its “paying” customers gain better rankings while espousing how concentrated its search engine is in searching for naturally popular sites that don’t “astroturf”. Advertisers who buy ad space from Google will only get ad space and PPC ads, nothing more.

There is no preferential treatment for those who avail of Google AdWords in terms of organic results because those results are reserved for sites that are naturally popular on their own merit. Just as making a Fan Page on Facebook for your website won’t provide you SEO value (thanks mostly to the nofollow policy of such sites), the same could be said of AdWords and Google SERP.  The only thing AdWords is capable of doing is offer sponsored ad space in the SERP; the search results themselves remain separate from the ads included in every SERP. There’s no special treatment going on, and if you want to get better SEO for your site, you can do so without paying Google for it.

If you need some help with Google Adwords PPC, visit PPC Services.

We would love to hear your comments and opinions on this blog post.

September 4, 2012, 5:21 am

SEO Marketing versus PPC Campaigns Like Google AdWords

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

On one hand, pay per click (PPC) schemes like Google AdWords allow you to gain first page exposure on top keywords using the help of Google itself instead of relying on third-party search engine optimization (SEO) experts who are forever trying to figure out Google’s policies and algorithm methodology. On the other hand, PPC schemes aren’t cheap, while SEO is a lot more dynamic and adaptable to the changes of the Internet. Google AdWords is also a money pit for small or startup businesses that are competing against large, multinational corporations from the same industry that also use Google AdWords; Google will obviously prioritize their highest paying clients.

The Pros and Cons of PPC

Google AdWords isn’t the only PPC campaign available. There are a multitude of PPC packages out there, and you don’t need to be a huge, well-established business with unlimited funds to take advantage of PPC’s many benefits. PPC, as opposed to SEO, gets all their traffic by advertising through popular sites. These campaigns buy ad space on the most traffic-heavy websites around, and in exchange for the traffic, they’ll be paid for every click they provide (hence “pay per click”).

The results of PPCs like Google AdWords are fast; you don’t need to wait a year to see an increase in traffic, you can get it as soon as a week has passed by. Moreover, PPC offers fast data on many market factors as well. However, it’s also the fastest way to lose money if it’s not run properly. Aside from the expensiveness of PPC campaigns, it also has a learning curve you need to overcome in order to maximize its effectiveness. Unless you’ve had professional training, it’s not recommended that you try running your own PPC campaign.

The Pros and Cons of SEO

When compared to PPC services, SEO provides a lot more leeway. If one SEO technique doesn’t work, you can always try out another until you find the method that best suits your website. This flexibility and ability to adapt regardless of how the Internet evolves has made SEO the universal way of getting hits for your website. SEO even helps resolve site code or server technical issues, because SEO techniques are best done on the web development level, while the site is being created. What’s more, SEO offers traffic by organic promotion instead of unnatural, astroturfing methods.

Even though the results of PPC are fast, SEO results are more long-lasting if done right. It also depends a lot on brand strength, which is a marketing concept that’s been developed and perfected for years. Besides which, SEO is basically a quality improvement exercise; the more high-quality content you provide, the more hits you’ll gain. If you spread awareness of your site but don’t have quality content to back it up, your SEO efforts will go down the drain. Interesting content and increasing exposure to your site must work hand-in-hand in order to make SEO work, because bad SEO hurts businesses.

How About Using SEM?

In a nutshell, SEO has slower results but it’s more organic and inexpensive when attracting hits. Furthermore, it improves site quality as well. Meanwhile, the PPC campaign provides fast results and immediate marketing data, but it’s expensive, has a steep learning curve, and can drain your budget if done wrong. As for Search Engine Marketing (SEM), it’s the type of marketing that incorporates both SEO and PPC approaches together in order to give your website the hits, exposure, and traffic it requires to make a profit. SEM is basically the best of both SEO and PPC worlds.

We would love to hear your comments and opinions on this blog post.

 

 

August 29, 2012, 4:06 am

Pros and Cons of Google AdWords versus SEO-Based Marketing

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

When picking the best way to profit from your website traffic… whether it’s search engine optimization (SEO) schemes, Google AdWords, or other pay per click (PPC) systems… you need to be aware of the pros and cons of these methods. To clarify, Google AdWords is just Google’s own PPC method; one of many PPC schemes out there, in fact. At any rate, this article will tackle whether you’re better off using SEO to drive traffic to your website or if it’s more profitable to depend on PPC schemes like Google AdWords to acquire more web exposure.

More Ad Campaign Control versus Expensiveness and Content Policy Restrictions

Google AdWords, in a sense, is a total Internet marketing solution in and of itself. It’s a viable advertising method that allows companies to profit from the huge traffic of certain websites. Adopting a PPC-type campaign allows companies to control their advertising budget by choosing which keywords they should use. It’s also a rather profitable way of improving the SEO of your website because Google itself is backing you up and you’ll always be assured of clicks and traffic (depending on how big your investment is).

However, there are certain businesses that aren’t able to profit from Google AdWords. It’s also quite expensive. A huge number of websites have availed of the service, such that the ones that get top billing will naturally be those that can invest on it the most. It’s also important to remember that Google reserves the right to withdraw their support of certain advertisers whom they believe are breaking their content policy rules. This can range from businesses with sexual content to websites dealing with controversial and divisive issues.

Google AdWords SEO Tools versus Clickbombing Dangers

As opposed to depending on SEO-based marketing wherein you’re still at the mercy of Google’s algorithm changes and policies, why not just adopt a Google AdWords campaign and allow Google to handle how to best bring visibility to your website? Instead of paying so-called SEO experts to guess what Google considers an SEO-friendly site (while Yahoo and Bing follow suit), hear it straight from the horse’s mouth and let Google itself provide you the necessary tools to determine your best keywords, their competition levels, and their traffic.

Nevertheless, Google AdWords can also be attacked via clickbombing from competitors. Clickbombing involves clicking the ads repeatedly, which will automatically lock them down and ban its owner . There are times when you’ll be wasting your money paying for clicks produced by clickbombing instead of traffic from actual prospective customers.

The Bottom Line of Google AdWords PPC and Traditional SEO Marketing

Letting Google’s PPC program deal with everything from your website SEO to your advertisement of wares sounds good on paper. It even entails allowing the search engine giant to help you research relevant keywords for your site in a Google-approved manner. There’s no better backing than Google, especially in light of how many Internet users depend on Google’s search engine to browse through billions upon billions of websites.

Who better than Google would know how to best optimize your site in accordance to their policies and search engine algorithms? Nevertheless, it can be quite costly to depend on Google AdWords, especially in light of the fact that you’ll be competing against major corporations in order to gain Internet visibility. It may be cheaper to create a campaign centered on SEO than spending on a Google campaign that’s susceptible to clickbombing and content policy bans.

If you need help with PPC, visit PPC Services.

We would love to hear your comments and opinions on this blog post.

 

May 27, 2009, 6:32 pm

Click, Click, Cash- We’re Loving It!

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

There are two main areas of pay per click marketing that people need to learn about. The first, and often most popular, is using PPC campaigns for affiliate marketing programs. This allows you to pay a small fee to have your ads in the sponsored results, generating more conversions to your affiliate links and cashing in every single time that someone clicks through to the website. The second type of pay per click marketing is when you use it for your actual business or website, and pay to have customers sent to your site. What are the advantages of paying for traffic generation, though, when there are so many free marketing tools out there?

SEO is great, but it doesn’t come with a guarantee. You need to find a way to make sure that your customers will see your website. Even the best SEO sites don’t always get all the business. Plus, one simple mistake can easily be astronomically detrimental to your website’s rank and traffic generation with this particular tool. Add a successful PPC campaign to your marketing arsenal, and you can trust that people will see your site when they do a relevant search. Here’s the reason that your rankings are so important. People search for things online all the time. However, very few people actually scroll past the first ten results without clicking on one. Furthermore, people love the sponsored ads on the side of the page. They are concise, enticing, and easy to spot.

Using PPC to promote your business will cost a little money, but think of it more as an investment in your business, rather than an expense that you make. Imagine that you set up a pay per click marketing campaign that cost you a small amount of money. Now, think about what happens when your profits from that campaign double or triple and you end up getting back twice or three times what you paid for the campaign in the first place. This proves that it is definitely a successful marketing tool.

Keep in mind that like with SEO and other marketing practices, you need to make sure that your pay per click marketing ads stand out, are easy to find, and are optimized to be returned with search results as often as possible. The more your name pops up, the more likely people are to check you out as an authority on a specific subject. Keep these tips in mind, and you’ll be on your way to bigger profits and better conversions in no time at all.

May 27, 2009, 6:25 pm

Advertising for Others- Ownership Is the Key

Posted By: Johan Hedin
Category: Pay-Per-Click Advertising

If you are marketing your own business, you’re likely to take special care of it at all times. However, when it comes to marketing websites for others through affiliate marketing, you might not be as readily able to produce the best results because you are promoting someone else’s product or service. Here’s the trick: you need to take ownership of all of your affiliate relationships and the products that they sell. Make them your own, and you will be able to make them more successful in the long run. With affiliate marketing, you don’t even have to start a business of your own.

Why should you, after all, when you can instead be making money for others? You’ll have nothing to actually sell or handle, and you’ll still make a lot of money. Using pay per click marketing, you can often multiply your successful conversions exponentially, which means that instead of 10 referrals that generate commission, you could have 30 or 40 or more with a proper PPC (pay per click) campaign. Many websites offer these programs, and you shouldn’t settle with just one. If you want to start with Google and then move on to Yahoo later, that’s fine. It’s often easier to get your footing if you stick with one site at a time.

Once you get the hang of pay per click marketing, you’ll find that your affiliate marketing is becoming more and more successful. By putting your ads at the top of the page where they are easily seen, you are making a wise investment in your affiliate business. If you don’t market an affiliate program right, someone else will come along and steal your customers because they took the time to do all the right marketing things.

Here’s another tip for pay per click marketing: never assume that keywords are bad because their first day or two wasn’t a success. Track your statistics on a regular basis, and make modifications and/or adjustments periodically so that you know what you can expect from those changes on a much better level. Pay per click marketing can generate much more income than the campaigns actually cost, leaving you with more commissions, more sales, and a stronger affiliate marketing program in the long run. There are so many different benefits to pay per click marketing that you have to try it out for yourself, just to see what it can do for you.