Category: Off-site Optimization
Facebook is one of the best places wherein you can see lots of public fan pages that are do-follow in nature. However, getting advantage for search engine optimization is really not easy by simply posting several links over Facebook as this site is mainly for social activities. Yet some people are able to harness SEO benefits from this platform in the form of getting links. Looking in perspective of Google Panda, which originally came as a big menace for pages having duplicate content buying Facebook Links was not a good idea. Buying back links from Facebook can be a risky affair because they can have the potentials of adding countless low quality links as well to your website or blog, which can have limited amount of links causing a prickle in your back link profile. This will in turn send out a red flag to Google, which will alert the search engine thus hampering your rankings to a great extent. So the latest updates, which seems to be surfacing is to avoid buying Facebook links. Let’s dig deep into this issue in the following paragraphs:
Buying Facebook links not a fair deal
Though it’s true that the social networking sites like Facebook or Twitter send out a large share of referral traffic to sites or blog yet a majority of links you share today over Facebook are not even optimized properly. This also happens despite the presence of relevant pictures and description. Facebook can be called as a good place having right title and description but in majority of cases the images are the places where things go in a separate way. In most of the cases people are not seen adding open graph meta tags over Facebook, which is simply hurting the best efforts of the fans. If you keep these technicalities aside and try to understand this idea in plain terms yet the answer you get is to avoid buying the Facebook links. To put things simple, the links can be considered as votes to Google, the more links you have the better would be the rankings. As you cannot win any election by buying votes since it’s illegal and unfair to do similar is the case with buying links over Facebook. In fact, buying the Facebook links is much more complicated than buying votes in any election.
Buying Facebook links hampers the rankings in long terms
If you really care about search engine rankings especially in Google in a longer run then you are certainly not going to buy the Facebook links. This can really mess up things at your end apart from hampering the search engine rankings. If the links are coming from trusted sources, Google will add more weight over the links, however, with Facebook, the idea of harnessing links for search engine optimization is not only complex but also a risky affair. This can alert Google and other search engines, which can compel them to penalize for these links. Once you get into penalties by search engines especially from Google, then it is really tough to get out of it. So, if you have been sparing several hundred dollars in buying Facebook links make sure you avoid it, instead invest in creating high quality content with good research and infographic, which makes sense and help you in getting quality links.
Facebook links are shortcuts, which is not a long lasting option
Buying Facebook links is often termed as a shortcut thing to winning Google and other search engines. However, at the end you often fail to understand or even know if the links you have bought would be working fine or not. There are lots of probability that these bought links can prove out to be a harmful bet in a longer run. If you are interested in getting good links make sure you put more efforts in it. The general rule says to find high quality and less competitive sites. However, with Facebook the problem is it is highly popular site, where the popularity of it is simply high. Buying links can be putting money and efforts in getting links from Facebook to get quicker rankings over search engines. Most of the times your content may not be worthy enough to give you fruitful results than the ones you get with quality and valuable content. This can be termed as a short term option, which remains harmful in a longer way. Hence buying Facebook links is becoming a big no no thing among the marketers.
Buying Facebook links can prove out to be a worthy option in a short term but it has a number of harmful effects in a longer run. This is the basic reason why more and more people have embarked with this new update, don’t buy Facebook links.
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About The Author: Nyssa is a writer blogger. She loves writing, travelling and reading books. She contributes to punchh.com