As recently as 2010, Google has taken into consideration social media influence on its search engine results. In a nutshell, Google has started looking into social networks and shared content as a means of improving SERP rankings. However, popular content from Twitter and Facebook mostly influences real-time results (as opposed to normal search engine results). Meanwhile, Search Plus Your World, which exclusively deals with shared content found in Google+. Your website rankings will still rely on your page’s link quality and the reputation of the people who are linking back to your content (i.e., they shouldn’t be bots).

Good News for Businesses Longing for SEO Visibility

For the longest time, search engine optimization and social network optimization reside in separate worlds. However, thanks to innovations such as the Google-Plus-centric Search Plus Your World and Google’s decision to put more stock on trending Twitter links and popular Facebook posts with their real-time search results, these two worlds are slowly but surely merging. It’s not a stretch of the imagination to say that in the future, search engine optimization packages will include social media influence under one service. Content delivered by reputable sources and a healthy collection of backlinks all across the worldwide web by trusted websites remains a better means of improving SERP rankings.

Google’s different web search divisions have been taking a good look at social media influence on SERP since 2010, which could possibly (and understandably) explain why Google has setup its own Search Plus Your World service in the first place almost two years later. The bottom line here is that Google is using social-network-delivered content from Facebook and Twitter as signals for its search results, and it’s not anymore an “urban legend” of sorts. This is particularly true for real-time searches where you might see individual tweets or Facebook wall posts appear or streaming up on the results page. However, when it comes to normal SERP rankings, link quality is still the king.

The Argument for Link Quality versus Social Network Popularity

Google reacts in certain and specific ways when it comes to dealing with material made trendy or known by Twitter retweets or Facebook wall post links. For example, Google does use as a signal retweeted or Twitter-referenced articles in its news and organic rankings. The search engine giant will even take note of how many people shared the piece. Its search quality team will also compute Twitter author quality (a real person who’s not a spambot) and take it into consideration. The “authority” of the person who tweets a link will also be used as a signal, particularly in the Top Links section of Google’s real-time search. However, author authority is independent of Page Rank and is presently used in limited situations when it comes to normal web search.

Google treats Facebook links the same way it treats tweeted links, which means they mostly influence real-time search, but have less of an impact in ordinary search. Google possesses no personal or fan page wall data from Facebook. Everything concerning Facebook or Twitter impact on SERP rankings is at a testing phase, so social media authority on links will be limited to real-time search for now until Google decides that they will have a bigger influence on normal Google search. To wit, Google won’t allow a certain link to a website or media rise in the SERP rankings just because it’s vouched by social network popularity unless it’s a quality link. Link quality remains a better signal for SERP rankings than social network popularity, although the latter may serve as an indicator of the former.

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In SEO terms, you can never have too many links as long as the content of your site itself remains interesting, relevant, and high quality. When you’re link building, your best case scenario is acquiring organic links that are being attracted on their own on the basis of merit or how interesting your content is. By meeting all these conditions, you should be able to make as many links as you like without any particular limitation whatsoever. There’s no cap or limit to the number of links you can acquire as long as you keep everything organic and natural. As long as you’re abiding by the guidelines and not spamming your site everywhere, then there’s no reason for you to feel threatened with a penalty or SERP omission.

Rules of Thumb on Link Building

If you’re doing something that won’t make your competitors or other websites cry foul over your actions, then it’s perfectly fine to build as many links as you like and rise through the SERP ranks. In fact, the men and women behind that software giant are more than happy to get those links, especially if they’re the fruits of your painstaking labor to your get high quality content published on the Internet. Simply put, feel free to get as many links as you can; Google even encourages you to do so. It’s important to note, though, that the kind of links you get should be organic or legitimate in order to assure that there’s no consequence to having “too many” of them.

In fact, instead of worrying about an excess of links, webmasters should instead be worried about where all those links lead to, because if Google users were to chance upon your site and deem it to have bad content such that its link popularity doesn’t coincide with its merits, then there’s a chance that your site may be marked as spam. Remember though that it’s not the number of links that will end up annoying your visitors; it’s instead your content or lack thereof. Website quality cannot be emphasized enough, because uninteresting or weak material will only serve as a waste to link popularity.

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Are Link Building Networks a Safe Investment?

Automation software such as SENuke and link building networks have all been in existence in seemingly forever. The question in every Internet marketer’s mind is if they’re actually a worthwhile investment, especially in light of Google’s emphasis on quality of website over quantity of links. Then again, as long as you’re able to produce noteworthy content that, by its own merit, can reel in traffic and an organic viral spread across the Internet through word of mouth, then it should be perfectly okay for webmasters to hire the likes of SENuke to build even more links and fan the flames, if you will. They have to work hand-in-hand, though; advertising a worthless product can only go so far.

If, for example, YouTube remained the way it was back in 2006 wherein all it featured are fake porn links, copyright infringing material, and zero original content, then all the links in the world won’t help it grow. The bottom line here is simple: Link to good quality content. All the links in the world won’t save a website that people are uninterested in. It may help in the short term, but in order to make sure that all your efforts at link building aren’t for naught, you should instead go about building organic links that are propagated by the quality and merit of your site, not by the number of links you’ve built.

There are those that insist that too much of a good thing is bad for you, and everything must be done in moderation. With that in mind, can people build too many links? According to Google and its Webmaster Guidelines, as long as you follow the rules properly, you shouldn’t worry about building too many links at all. No, you will not be banned from building too many links, especially if you’re doing so while following the rules. Google has noted time and time again that websites can never have too many links, so people shouldn’t worry about “abusing the system” or being penalized for building too many links, especially if most of these are produced organically and through word of mouth.

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Organic Links are the Key to Linkage Success

By organic links, Google means those that have been build naturally and virally. It’s pointless to buy links or to astroturf (i.e., artificially build a movement) in order to get as many links as you can. Imagine the most visited sites of the web at present: Twitter and Facebook. These are sites that people visit all day without them paying people to do so or advertising themselves in all corners of the worldwide web. More to the point, people spend their time on these sites because they’re filled with interesting and “cool” content (or at the very least they like the material being posted there). There’s absolutely no reason for you to fret as long as you build your links on the basis of merit and relevancy, not deception.

These links are given on the basis of merit; in other words, these are editorially based links. People link and visit these pages because they like to visit them. Facebook certainly didn’t email random people with spam propositioning a trade off between links (like amateur websites used to do back in the Web 1.0 days). Neither did Twitter suggest purchasing links from so-called link providers in order to pass Google SERP rankings through them. These social media giants instead concentrated on their content first, and the links and increased SERP rankings followed. By creating interesting content on a media platform like the Internet, you’ll be getting all those links back to your site free of charge.

The Viral Power of the Information Superhighway

A webmaster’s top priority is to make a highly relevant website full of original, unique content that interests its target audience; that’s the best way to get as many links as you can possibly can. If your audience or customers themselves are spreading the news concerning your site, telling their friends and families what a wonderful site you have, then you don’t have to force the issue on them when it comes to visiting your site anymore. They themselves will do your marketing for you. This is the true power and advantage of the Internet over traditional means of marketing; viral marketing is marketing boosted by the enthusiasm of your own consumer base.

Natural linking propagated by the users themselves is the best kind of advertisement and link building you can have for your site. Regardless of what kind of site you have or your objective for making it, you should aim to make the links come naturally through the virtue of your content quality. That way, you can go about building links to your heart’s content without worrying about appearing like some sort of spammer redirecting users to your website to gather traffic unnaturally. Gaining popularity and high SERP rankings still all boils down to your content’s quality; the links are nothing more than gateways to that content.

Professional website design? Check. Useful information, links, and content? Check. SEO optimized text and headlines for higher rankings? Check. Off site SEO used where applicable? Check—wait, you don’t have your off site materials search engine optimized? Then your website will only be as good as it is on its own two feet. You built your website to sell a product, service, or to give information. You used various off site tools to market and promote your website and increase traffic. How are people going to find your off site materials if they aren’t as equally optimized as the site itself?

If you haven’t done this, don’t panic. There is plenty of time to go back through article directories and directory listings to improve the items that you have placed there. Whether you’re looking to increase a particular keyword in an article, or just to change the link text of your directory listings, you need to make sure that you are using the right keywords every single time. Having a 100% optimized website will do you no good if your marketing materials aren’t optimized, as well. Unless someone decides to do a search on ‘the way to find the best internet marketing tools online’, your articles and directory listings that have this common phrase aren’t likely to turn up.

You need to focus on the same keywords, or similar ones, that you chose for your website. Create articles based on those keywords, and find quality directories where you can post a link and include relevant keywords in those links. Never, ever let your marketing materials go out into the world un-optimized, because like a child without a chaperone, they will quickly get lost in the sea of cyberspace, and may prove to be a complete waste of time without the proper optimization.

If you want your business to reach the heights that it is more than capable of reaching, you need to optimize EVERY single thing that you put out there. Never use bad directory listings or focus on listing everywhere. Instead, focus on creating quality links that are optimized to produce results. When it comes to article marketing, SEO is key. Whether you write your own articles or outsource, you need to maintain a 1%-2% keyword density so that search engines don’t shun your articles, just like you did with your website. Now that you have a little more insight about all the uses of SEO, you should be able to find traffic generation much easier than it was before.

When it comes to handling SEO for your website, you might think that you’ve got it all under control. You’ve done the research on search engine optimization, you’ve taken care to use carefully selected keywords in your website text, and now you just need to wait for the visitors to come pouring in. Right? Not usually. Even the sites that have the most optimized SEO development possible still need more than just the site to depend on itself. You are also advertising your website in other areas, right? If you have ads, directory listings, articles published in directories or any other text that is out there in cyberspace and not directly on your site, you need to make it stand out.

If your website is about wealth and being rich, for example, you wouldn’t want to focus on keywords like “Big and Rich” because while it is a popular keyword according to many tracking programs, it’s a country music duo, not anything to do with making money. Instead, focus on other popular keywords like ‘getting rich’ or anything that is actually relevant to your site. By using keywords that are unrelated, you’re likely to cause traffic jams out there in the internet world. Plus, it looks really tacky to people who do frequent your site when you use irrelevant terms just to boost SEO.

It makes you look desperate. Like you weren’t able to utilize the keywords that were applicable well enough, so now you have to rely on other keywords that have no real reason to be used, just to get people to come to your site. Don’t waste your own time, and definitely don’t leave your visitors with this impression. When it comes to off site SEO, stick with relevant keywords that will actually be useful. It is far easier to sell a CD to ten music fans than it is to sell that same CD to 1 million people who could care less.

Remember the rule of too much of a good thing, though, when it comes to off site SEO. Just like on your website, anything over 2%-3% density (10-15 mentions in a 500 word article) is going to set off alarm bells with all the search engines because you appear to be keyword stuffing. The worst of it is that you might not do it intentionally, but it can still hurt your rankings. With these things in mind, you should be able to use off site SEO to create a smooth flow of traffic to your own website.

There are many different ways to generate good leads for a website and to get more traffic to your website. When it comes to SEO, many people have a good handle on how to optimize their own website so that it can have increased rankings and traffic. However, what many people don’t understand or realize is how they can actually use SEO off site to make their great website even better. What exactly is off site SEO, and how can it help your business? Here are some tips to guide you along the way:

-Off site SEO refers to article marketing and directory listings. For example, if you create backlinks through directory listings, you need to optimize the text of your link so that it is more easily found. Putting “Cleveland Real Estate” would be more optimized than putting “The Best Source for Homes for Sale in Cleveland”, for example.

-Article directories are a great way to utilize all the marketing tools that you have. Take the time to think about where you want to post articles, and what kind of articles can benefit your site. Use keywords and phrases like you did on your website to make your articles stand out and be more easily searched.

-Directory listings are another great backlink creator. Don’t just sign up with any of them, though. The quality of your listings is far more important than the quantity of your listings, which is why you need to take the time to find high quality directories and then optimize your link text so that it is easily found.

-There are many different ways to optimize your content that is off site. Don’t limit yourself to what you used on your website. Be creative, and do whatever it takes to get your website noticed. Make sure that you stick within your niche, though, because you will get more interest this way.

These are just a few tips that can help your off-site SEO become more powerful than your website itself. Obviously, your site needs to stand out so that people have a destination worth visiting. However, getting them there is half the battle. People don’t like to hunt for things when it comes to the internet. That is why you need to take full advantage of SEO in every aspect of website advertising and traffic generation, and not just on your site itself. By doing this, you will generate more traffic, in turn creating better sales and opportunities for your website.