Archive for the ‘Off-site Optimization’ Category.

July 17, 2013, 8:18 am

Buying Facebook Links

Posted By: Johan Hedin
Category: Off-site Optimization

Facebook is one of the best places wherein you can see lots of public fan pages that are do-follow in nature. However, getting advantage for search engine optimization is really not easy by simply posting several links over Facebook as this site is mainly for social activities. Yet some people are able to harness SEO benefits from this platform in the form of getting links.  Looking in perspective of Google Panda, which originally came as a big menace for pages having duplicate content buying Facebook Links was not a good idea. Buying back links from Facebook can be a risky affair because they can have the potentials of adding countless low quality links as well to your website or blog, which can have limited amount of links causing a prickle in your back link profile. This will in turn send out a red flag to Google, which will alert the search engine thus hampering your rankings to a great extent. So the latest updates, which seems to be surfacing is to avoid buying Facebook links. Let’s dig deep into this issue in the following paragraphs:


Adam Fagen via Compfight

Buying Facebook links not a fair deal

Though it’s true that the social networking sites like Facebook or Twitter send out a large share of referral traffic to sites or blog yet a majority of links you share today over Facebook are not even optimized properly. This also happens despite the presence of relevant pictures and description. Facebook can be called as a good place having right title and description but in majority of cases the images are the places where things go in a separate way. In most of the cases people are not seen adding open graph meta tags over Facebook, which is simply hurting the best efforts of the fans.  If you keep these technicalities aside and try to understand this idea in plain terms yet the answer you get is to avoid buying the Facebook links. To put things simple, the links can be considered as votes to Google, the more links you have the better would be the rankings. As you cannot win any election by buying votes since it’s illegal and unfair to do similar is the case with buying links over Facebook. In fact, buying the Facebook links is much more complicated than buying votes in any election.

Buying Facebook links hampers the rankings in long terms                                             

If you really care about search engine rankings especially in Google in a longer run then you are certainly not going to buy the Facebook links. This can really mess up things at your end apart from hampering the search engine rankings.  If the links are coming from trusted sources, Google will add more weight over the links, however, with Facebook, the idea of harnessing links for search engine optimization is not only complex but also a risky affair. This can alert Google and other search engines, which can compel them to penalize for these links. Once you get into penalties by search engines especially from Google, then it is really tough to get out of it. So, if you have been sparing several hundred dollars in buying Facebook links make sure you avoid it, instead invest in creating high quality content with good research and infographic, which makes sense and help you in getting quality links.

Facebook links are shortcuts, which is not a long lasting option

Buying Facebook links is often termed as a shortcut thing to winning Google and other search engines. However, at the end you often fail to understand or even know if the links you have bought would be working fine or not. There are lots of probability that these bought links can prove out to be a harmful bet in a longer run. If you are interested in getting good links make sure you put more efforts in it. The general rule says to find high quality and less competitive sites. However, with Facebook the problem is it is highly popular site, where the popularity of it is simply high. Buying links can be putting money and efforts in getting links from Facebook to get quicker rankings over search engines. Most of the times your content may not be worthy enough to give you fruitful results than the ones you get with quality and valuable content. This can be termed as a short term option, which remains harmful in a longer way. Hence buying Facebook links is becoming a big no no thing among the marketers.

Final word  

Buying Facebook links can prove out to be a worthy option in a short term but it has a number of harmful effects in a longer run. This is the basic reason why more and more people have embarked with this new update, don’t buy Facebook links.

We would love to hear your comments and opinions on this blog post. 

About The Author: Nyssa is a writer blogger. She loves writing, travelling and reading books. She contributes to

October 31, 2012, 4:58 am

The Bottom Line of Google Penguin 3

Posted By: Johan Hedin
Category: Off-site Optimization

Here’s the bottom line in regards to the latest Penguin update: It’s not the end of the search engine optimization (SEO) world as we know it, but change has to be observed in order for businesses to survive these latest developments. To be quite frank, SEO isn’t dead in the water at all; as long as search engines exist, there will always be a way to make your website more visible for them, because indexing sites is what they’re mainly used for anyway.

For sure, the Penguin update is controversial, but in order for companies to stay afloat in this brave new world of strict standards in search engine algorithms, they should begin by taking out “unnatural” links, which are considered to be the search engine’s Public Enemy No. 1, so to speak.

Google Panda versus Google Penguin

First off, here’s a refresher on what Google Panda and Google Penguin are all about. Google Panda deals with the algorithm of the Google search engine itself and its latest update focuses on low-grade, on-page SEO dealing with spam-like outbound links and duplicate content. Meanwhile, Google Penguin is Google’s personal spam-killer algorithm wherein it drops the search engine results page (SERP) rankings of pages or sites that have unnatural inbound links directed to them. In short, while Google Panda is Google’s search engine algorithm standards in general, Google Penguin specifically deals with link spam and astroturfing attempts done by less-than-trustworthy “SEO” firms.

The problem with Penguin, therefore, is the fact that many outdated (or still-in-use) SEO techniques are now considered as spammish behavior thanks to spammers who abuse these very methods in order to artificially boost their rankings on Google’s SERPs. The earliest adopters of SEO that are still around were the first “victims” of the Penguin update that indiscriminately let their rankings, income, and overall search engine traffic drop like a rock in a river. They’re collateral damage brought upon by the spammers of the world who will stop at nothing to lie, cheat, and steal their way into gaining huge amounts of traffic to their sites, by hook or by crook.

Black Hat SEO Tactics and the Latest Frontier in Google Penguin

The complaints people are directing at Penguin mainly root from the fact that many of the legitimate SEO techniques of the past are now considered spam-like in nature thanks to spammers who ruin everything they touch. Formerly useful techniques such as getting inbound links from link networks, forced anchor text, buying links, and article spinning are now considered to be acts of spam thanks to the at-times overzealous measures and hypercritical standards of Google Penguin. Even though these actions were supposedly against Google’s mission to offer users the most relevant results, most people (until Penguin) used these tactics because their sales and traffic kept increasing because of them.

At any rate, Penguin 3 (that is, Penguin’s third and latest update since it was launched this April) deals with data refresh, which should barely affect a percentage point of English-language queries as well as other language queries in Spanish, French, and Italian. Yes, this latest development is a lot less impactful than when Penguin first came along and weeded out both spammers and the people who use outdated SEO alike. The news about the latest Penguin update is that there is no major news. It’s business as usual, although at the very least, many people can breathe a sigh of relief in regards to Penguin’s newest policies… for now.

We would love to hear your comments and opinions on this blog post.


October 24, 2012, 7:34 am

What Is the Disavow Link Tool and What Is Its Impact on SEO?

Posted By: Johan Hedin
Category: Off-site Optimization

The disavow link tool is a tool you can use to disavow (that is, disown, reject, and recant) links to your website in case they are “unnatural” in nature and can possibly do more harm than good when it comes to your site’s search engine optimization (SEO). Whenever a manual spam action is done to your site, you can use the disavow links tool (made by Google or Bing) in order to resolve the issue. Obviously, links are the strongest signal used by search engines in order to gather content for its search engine results pages (SERPs). Google tends to look at links as signals that help establish the relevancy, importance, and reputation of a given site to its user base.

Explaining Why the Disavow Link Tool is Important

Cielo e catene

*Blunight 72* via Compfight

Because links are what Google uses in order to know which pages are relevant or not, they use links as a basis for PageRank. Of course, the link is just one of the 200 signals they depend on in order to determine a given site’s ranking. Meanwhile, algorithms and manual action is what the search engine giant uses in order to fight link spamming and abuse from spammers who are forever targeting the best PageRank for their spam websites. Link spam is a major SEO problem because the link is one of the most well-known (and easy-to-replicate) signals of relevancy, so spammers will naturally concentrate (and abuse) that particular element.

Link spam is also what one would call, “unnatural links” because it’s forced down users’ throats and ruins the user experience in more ways than one. It’s also disadvantageous for sites to have their links spammed because Google now punishes such actions with impunity. More to the point, according to Google’s quality guidelines, using link exchanges, paid links, and other linking techniques is a violation of its rules. If you don’t want your site to be punished for link spamming (or at least acquiring low-quality links with barely any relevancy at all), then it’s in your best interest to make use of Google’s Disavow Link Tool.

A Message of Concern from Google regarding Unnatural Links

If, in your webmaster tools, you’re contacted by Google about any unnatural links that target your site, then you should remove those links from the Internet as soon and as much as possible so that your site itself won’t be marked as spam. Removal of links is one of the best approaches you can take because it gets to the very root of the problem. You have no use for bad links, especially considering the latest Panda and Penguin updates that now severely castigate spammers and link abusers more than ever. You’ll then need the disavow tool in order to keep you from suffering “disciplinary actions” in the future. Disavowed links will need to be crawled through again before your disavowals can go into effect, though.

The disavow links page will help you remove problematic links that are unknown to you or you can’t delete manually. With that said, it’s best to use the tool after you’ve deleted bad or unnatural links by yourself instead of before doing so. The point of the disavow link tool is to point and report spam links that you’ve probably not instituted yourself so that their abusiveness won’t reflect on your website’s SEO negatively. With that said, you shouldn’t use this tool to disavow internal links, because that will harmfully impact your SEO and whatnot. Use the disavow link tool with due care and as instructed.

We would love to hear your comments and opinions on this blog post.

August 17, 2012, 8:15 am

Using Branding to Boost Your Facebook SEO

Posted By: Johan Hedin
Category: Off-site Optimization

Instead of concentrating on your heading text, reciprocal links, and keyword-laden content to make your website rise up in the search engine results page (SERP) rankings, you should now focus your attention on your Facebook fan page’s search engine optimization (SEO). When it comes to boosting Facebook SEO, you need to tread your path carefully. Facebook is one of many websites that has a nofollow policy wherein direct linking your website to your fan page will not yield any SEO-related value.

The Reality of SEO Today in Light of Social Media Dominance

Because many Internet users are social media addicts nowadays, it’s only natural for SEO firms to shift their attention towards making use of sites like Facebook for the sake of improving SERP rankings. However, no matter how popular your fan page is, the nofollow policy deters you from using it to boost your webpage’s SEO stock, so to speak. This was probably implemented by the Facebook administration to keep spammers from using Facebook to boost up their webpage rankings.

The vast Facebook user base is a wide, untapped audience that’s waiting to be unleashed. Because the nofollow policy of Facebook will be in effect for the foreseeable future, more and more businesses are moving away from traditional websites in order to give their Facebook pages a shot in reaching their potential customers through social networking itself (which is probably another reason why the nofollow policy was implemented).

Tips on Branding Your Facebook Fan Page to Your SEO Advantage

Thanks to the interactive nature of social media, business owners now have an online advertising medium wherein they could get feedback straight from the customers themselves. In a customer service perspective, using Facebook to gain a wider audience is a wise decision. However, Facebook fan pages muddy the waters from a standpoint concerning SEO. To help your fan page help you, implementing a branding scheme is recommended.

To be more specific, branding is the method used to bypass the anti-spam nofollow policies of Facebook when it comes to SEO and your Facebook fan page. It comes in the form of a logo, a slogan, and how your products’ packaging is designed. Even your ad campaigns and commercials should somehow reflect this uniform brand you have. The same should be true with your website and your Facebook fan page. Your page design should reflect the brand identity of your entire company in order to strengthen your brand.

Your Facebook Fan Page Still Requires Branding to Work

Even if your fan page’s link to your website won’t count in improving its SEO, its uniform branding will help draw in SEO-relevant hits in a different manner. Instead of concentrating on technological links, you should instead create psychological ones. It’s also a great idea to get multiple links from different sources (i.e., your followers and fans). Links are like recommendations, and the more recommendations you get, the more popular your page will be.

More to the point, if you have a popular Facebook fan page that has a strong brand and advertises your company well on those merits alone, you won’t even need an SEO-friendly direct link to your website to draw in customers. You should push your brand or business name in your Facebook fan page. The custom tabs, custom URL, and name of your Facebook page are all ripe for optimization. Put in keywords there and push your company brand through these avenues in order to truly leave an impression on your Facebook audience.

We would love to hear your comments and opinions on this blog post.


August 15, 2012, 4:14 am

Using Facebook Pages for SEO Purposes

Posted By: Johan Hedin
Category: Off-site Optimization

Because search engines like Google, Yahoo, and Bing are incorporating social networks more and more into search results, search engine optimization (SEO) experts as well as Internet marketers are progressively relying on sites like Twitter and Facebook to increase the online visibility of their clients’ websites. With that said, here are the common tips and tricks that SEO firms use in order to increase the search engine results page (SERP) rankings of their customers using Facebook fan pages.

Fan Page Names, Titles, Keyword Density, and Appearance

Thanks to the nofollow policy of sites like Facebook and Twitter, linking back to your site using your Facebook fan page has no significant influence on your website’s SERP rankings or your fan page’s SEO. Ergo, you’ll probably be told by your SEO consultant to concentrate instead on the things that can affect Facebook SEO, like using keywords in optimizing your fan page name for search engines. Your name should feature a strong brand identity directly connected to your site’s branding.

The appearance of this name is also essential. What that means is that as more of your followers tag or comment on your fan page, your entire name will come up, so if you have a keyword-dense and branded name following the “brand, keyword, keyword, and more keywords” scheme, it may look at best overkill and at worst a fan page for a spam site. Even though your title can be as long as you want it to be, practice moderation and common sense. Excessive keyword dumping on titles won’t help in your SEO in the least; a mention is enough

About Page Description and Facebook Status Updates

When it comes to editing your About information so that it’d be more SEO-friendly and feature premium-grade meta description, you should go to your fan page, click Edit Page, click Basic Information, and then type in on the About field a description that’s about 140 characters long. To avoid making it look spam-like, concentrate more on informing your visitors at a glance what your fan page is all about instead of cramming as many keywords and key phrases as you can in that limited space.

As for Facebook status updates, they’re godsends when it comes to updating your followers about the latest happenings, promos, and whatnot of your organization in just a few characters. In fact, Facebook updates have been around long before the similarly styled “tweets” of the Twitter website (although with Twitter, your whole account is composed of nothing but Facebook-update-like tweets).

Your Facebook Status Update’s First 18 Characters

Just as tweets can help in adding Internet exposure to a given website or web content, Facebook updates are also capable of that SEO benefit. The first 18 characters of your Facebook update are also crucial in SEO terms. When it comes to your typical status update, its first 18 (or fewer) characters should feature the SEO title. You also have an option to describe any links you’ve posted on your Facebook update or wall.

The SEO title (i.e., a title that targets keywords relevant to your website and the content you’re posting) should always fall within those first 18 characters of your status update in order to ensure that it’s SEO-friendly. If you don’t put any title there, then the SEO title will just feature Facebook. Besides which, the virtual “real estate” of those 18 characters is rather limited, so it’s not as if you’re forcing anything down people’s throats by mentioning something about your post that’s related to your own company website.

We would love to hear your comments and opinions on this blog post.



August 10, 2012, 9:06 am

How to Improve the SEO of a Facebook Fan Page

Posted By: Johan Hedin
Category: Off-site Optimization

Many people have written about how to use Facebook for improving the search engine optimization (SEO) of your personal website, but have they actually provided useful tips in making your website more visible to Google, Yahoo, or Bing via your fan page? When it comes to optimizing your Facebook account or fan page, you need to do things that matter. For example, optimizing your profile picture’s filename is a waste of time because Facebook automatically renames the file with random digits anyway.


Using Facebook SEO Recommendations that Actually Work

Furthermore, the popular (and seemingly commonsensical) tip of linking your Facebook account or fan page to your main website isn’t actually all that useful either. Sure, it does alert your visitors where your website is, plus it does help in enticing them to visit it, but in terms of optimizing your fan page for SEO, it’s a useless gesture because Facebook has the nofollow attribute in effect that nullifies whatever supposed search engine results page (SERP) ranking benefits such a link will bring.

This means your link back to your website will just be nofollowed, redirected, and clustered in a mess of code by Facebook. A different approach to optimizing your Facebook page is called for. Standard SEO techniques obviously will not work on a website that uses the nofollow policy. In fact, you should treat your account or fan page (you should get a fan page though, because it’s more geared towards better exposure of your business) as another website for your brand.

Facebook Fan Page SEO Tips and Tricks

It’s in your best interests to optimize your fan page for search engines even if it may not ever rank first for a keyword. That’s because your potential Facebook audience can range from the thousands, hundreds of thousands, or even millions. As for keyword optimization, you should take note of the areas in your fan page that can actually utilize SEO elements in order to fully optimize them. To be more specific, the name of your page can spell the difference between Internet visibility and obscurity.

You should be careful about naming your fan page and the content you put in the About description, because that section is one of the areas mentioned earlier that’s ripe for keyword optimization. If you didn’t consider SEO and keyword optimization when you first made your fan page and you have less than a hundred fans following you, then you’re in luck. Your page’s name can still be changed without adversely affecting your SERP ranking.

The Importance of Branding and Appearance

Branding is a key element when it comes to dealing with social media SEO. Making a brand in general is important when it comes to the marketing world, because it allows the customer instant recognition of the product thanks to its uniform brand identity. It’s a lot more important to have a page that’s recognizable because of your brand than to have it rank high in the SERP on a particular keyword or key phrase. Your title should reflect in however way possible your company brand.

Your logo, your company color scheme, your slogan, your ads, and your website design should be uniform and consistent with the way you’ve developed your Facebook fan page itself. Appearance also plays a vital part on your Facebook SEO, because people are likelier to comment or tag your page if it’s well-designed. Your entire name will also come up whenever people tag you or leave comments on your page, so a “brand, keyword, keyword, and more keywords” scheme to naming may look excessive, even spam-like.

We would love to hear your comments and opinions on this blog post.

August 7, 2012, 6:13 am

Maximizing Your Twitter Account for SEO

Posted By: Johan Hedin
Category: Off-site Optimization

Because of its popularity and growing usage among celebrities and the Average Joe, Twitter has become the brave new frontier in search engine optimization (SEO). The microblogging social network’s wide user base is a must-have audience for many a website searching for ways to increase their Internet relevance and improve their SEO. To those interested in seeing the SEO and search engine results page (SERP) ranking advantages of Twitter, keep on reading.

Retweeting Topics and Improving SEO and SERP Rankings

In order to use Twitter to your SEO benefit, you should tweet and retweet topics that belong in the same niche as you and your company, which will then help promote your services and build your brand. Relevancy is important in this case, because if you’re tweeting for the sake of having your account associated with the latest trending topics, that’s tantamount to spamming, especially if the topic you’re tweeting about has little or nothing to do with what your company stands for.

In order to make an impact on Twitter, you need to become part of the Twitter community. That doesn’t entail posting everything coming from your site, because that will only make it look like spam. Instead, you should connect with your followers by commenting on their tweets, retweeting their tweets, providing interesting content that’s related to your field, and networking with other people relevant to your line of work so that your conversations will entice their followers to check out your Twitter account.

Tweet Interval and Keeping in Mind that Twitter is a Blogging Site

You should make lots of friends and gain many followers, or else your Twitter account will be nothing more than an echo chamber that barely reaches a dozen or fewer people. In order to promote your services and products via Twitter, your tweets must cover trending topics and links of interest dealing with your type of business. On the other hand, your tweets must also have intervals between them so that your followers will have time to digest their content.

Don’t try writing a novel in your account via multiple tweets; you should be brief, concise, and to the point in regards to your updates. An hour or two-hour gap in between tweets is fine for Twitter updates, while there’s no set time limit for the number of replies you can provide for comments and questions. To be more specific, that’s basically the whole idea behind Twitter: It’s a place to keep your followers updated in what’s going on with you as well as a site to share interesting content with.

Microblogging While You’re Blogging

Twitter is a microblogging format that’s conducive for communication with a large audience and the sharing of attention-grabbing content pertinent to your industry or field. There are certain businesses that use Twitter as nothing more than an RSS feed, but that’s a waste in light of the fact that RSS feeds already exist and Twitter can do so much more for your site in SEO terms. One other way to maximize the SEO potential of your Twitter account is to update it hand-in-hand with your own blog.

Creating your own blog site is a wonderful way of producing content for your website, may it be articles, videos, or multimedia presentations concerning your business. By having your Twitter microblogging account and your personal blog working hand-in-hand in generating web content, you’ll be able to drive traffic from both your blog and your Twitter account to your site in the most straightforward and marketable way possible.

We would love to hear your comments and opinions on this blog post.

August 3, 2012, 8:05 am

Improving Your SEO Using Twitter

Posted By: Johan Hedin
Category: Off-site Optimization

Twitter is a popular microblogging site that took the world by storm when it was first established. It’s now currently one of the major Internet hubs of the so-called Web 2.0 era. With that said, when trying to improve your site’s search engine optimization (SEO) through Twitter, it’s a good idea to put a website link on your profile page so that your followers have easy access of your site address at all times. Moreover, because sites like Google are now featuring tweets on their search engine results pages (SERPs), it’s only fitting to put links on those tweets to take advantage of this SEO development.


Tweets, Twitter Bio, Linkage, and the NoFollow Policy

Maximize your Twitter account’s relevance to your site to ensure that it’s well-branded. For example, your SEO-laden bio should instantly inform your followers at a glance what kind of business you own and what it does. With that said, search engines are now featuring the most popular or relevant tweets on a given topic in their SERPs, particularly “trending topics” that many from the Twitter user base are talking about at any given moment.

If your tweet with a link is particularly popular and many people agree with it by retweeting it or replying to it repeatedly, that link could very well go viral despite Twitter’s nofollow policy. Incidentally, nofollow is a value that can be put on an HTML’s rel attribute to instruct search engines that a certain hyperlink shouldn’t affect the link target’s SERP ranking. Even though nofollow exists, if people like the link featured on your tweet, it will still gain SEO benefits thanks to its exposure through Twitter.

The Power of Hash Tags and Mentions in SEO

You can deal with branding and link building using your tweets. If you accompany your links with effective keywords, you can further optimize your Twitter exposure to your advantage. Meanwhile, the hash tag is a Twitter-unique feature that works as tweet metadata. You can indicate the context of your tweet with a “#” symbol followed by keywords or other tagging options. For example, you can indicate a post where you’re citing irony with “#irony” and some such.

Hash tags don’t only help organize your tweets; they’re also used to determine if your tweet is discussing a particular trending topic or information, such that anyone searching tweets regarding commentary on that topic will be directed to your tweet among many other tweets. You can also reply or mention users in Twitter via the “@” symbol followed by their username. It perpetuates the retweet effect because conversations with these people can facilitate more and more retweets or quotes of your original tweet.

Being Part of the Twitter Community and Tweet Intervals

twitter egg

If your conversations with one or several Twitter users are interesting enough, it can pay dividends to your Twitter account’s popularity and your personal website’s SEO, especially if the conversation is directly linked to your organization’s field of expertise or target market. Retweeting can also serve as a voting policy of sorts, such that the more retweets a tweet gets, the better its chances at exposure or going viral within the Twitter world.

On that note, in order to get retweeted by the people who follow you, you should be a dependable and contributing member to the Twitter community. What that means is that before your interesting tweets can be retweeted, you should also do some retweeting yourself or engage in interesting discussions pertaining to your business or your prospective customers. Be an active instead of passive Twitter member.

We would love to hear your comments and opinions on this blog post.

July 31, 2012, 3:57 am

Twitter Is a Brave New Frontier in SEO

Posted By: Johan Hedin
Category: Off-site Optimization

The Internet has reinvented itself a multitude of times through the years, and it specifically happens whenever a new popular site is launched. Yahoo, Google, Facebook, and Twitter were vanguard sites that shifted the worldwide web paradigm since they first appeared. Every time there’s a paradigm shift, it also redefines the way people go about achieving search engine optimization (SEO) for their specific website.

Different SEO Trends and the SEO Impact of Social Media

Before, getting yourself listed in the Yahoo directory was a surefire way of getting recognized in the information superhighway. Afterwards, Google came along and became popular, which had websites scrambling for ways to appear in the Google search engine results page (SERP). Later on, the social network giant known as Facebook came along and became popular, and it’s become vital for businesses to have their own Facebook account with lots of friends or a Facebook fan page with a multitude of followers in order to gain higher Internet visibility.

Nowadays, it’s Twitter that’s making waves. The microblogging platform is so effective in publicizing most anything that many celebrities tweet in order to update their followers of their latest activities, comment on news, and start publicity stunt wars with their followers or other celebrities with a Twitter account. In short, the popular trends of the Internet dictate what medium will be used next for the sake of gaining more exposure on the worldwide web.

The SEO Benefits of Twitter

Twitter bird logo icon illustration

Twitter has become a relatively inexpensive way for individuals to reach thousands, even millions of individuals with the least amount of effort possible. With that said, you don’t need to be a celebrity in order to gain Internet visibility and SEO benefits from Twitter. For one thing, search engines like Bing and Google are currently integrating social media in search results because it’s fast becoming the voice of the new generation of netizens that cannot be silenced or ignored.

As the most widely used microblogging social network site, Twitter can supplement your website’s efforts in gaining premium-grade SEO and SERP results. Topical and focused tweets, for example, are quite handy in letting Twitter users discover your account and, as a consequence, your website as well. What’s more, if you’re a particularly active Twitter user that has gained your own following thanks to your take on the latest news and events, this will surely assist in establishing your brand online through your positive online reputation. If your content becomes viral through Twitter, then expect a windfall in traffic-related profit.

Using Twitter to Your SEO Advantage

You can’t depend on vague tweets that give random, inconsequential updates about your life. You will not be retweeted by your followers just because you made a “witty” remark about what you had for breakfast, for example. Don’t waste your time and energy making up trivial tweets. Instead, build your SEO campaign and maximize the full SEO potential of your Twitter account by keeping in mind relevancy and branding when you’re tweeting.

To be more specific, since your Twitter account is directly related to your business, you must pick a name that reflects your organization’s brand. It should also indicate your offered products and services, such that when people retweet your posts and see your username, they can tell at a glance what your company is all about. A retweet usually happens whenever you offer quality insights on certain “trending topics” relevant to your company’s field of expertise, so remember that when making your tweets as well.

We would love to hear your comments and opinions on this blog post.

June 27, 2012, 8:20 am

SEO and Social Media Links

Posted By: Johan Hedin
Category: Off-site Optimization

Search engine optimization (SEO) can now be achieved using social media links as ranking signals. This wasn’t the case before, but search engines such as Google are now looking into the viability of social media sites like Facebook and Twitter as a means for searching worthwhile content thanks largely to the growing fame of such sites.

Of course, it’s important to remember that links in general have always been a huge factor in influencing your search engine results page (SERP) rankings. Using links to your advantage is one of the basic tenets of sound SEO application.

The Role of Social Media Links in Today’s SEO

Social media links are the new must-have ranking signals that prove your site’s worth. However, like always, site quality should be your top priority. An increase of social media links to your site or web content is nothing more than an indication that social media users are finding some interesting stuff on your webpage that they want to share with their friends, family, and fellow users.

Social media is yet another brave new frontier in SEO simply because it’s the new place of convergence for the denizens of the worldwide web. If in the future there’s another trend or portal wherein a large number of users are involved, then of course SEO efforts will be focused on that new development. To be more specific, social marketers are highly interested in getting backlinks across the major social media sites because of their popularity.

LOGO2.0 part I

Link Quality is Still King

Social media offers some worthwhile link building opportunities, to the point that when your link goes viral, it’d be like hitting the SEO equivalent of a jackpot. Nevertheless, even after you’ve acquired a lot of backlinks from the most popular social media networks around, it doesn’t necessarily follow that your SERP rankings will improve.

Social media backlinks are no assurance in improving your search rankings, although Google has increasingly been using social media links as ranking signals for quite sometime now. Again, it’s not about quantity, but quality. You can have a large amount of backlinks or have your content go viral, but unless people are genuinely interested in what you have to offer, then all those backlinks would be for naught.

The NoFollow Debacle in Social Media Links

If the prospect of increasing your SERP rankings through Twitter, Facebook, or Google+ links sounds too good to be true, it’s mostly because it is. There are drawbacks to depending on social media links. For instance, the biggest social media sites out there have a “nofollow” attribute to their outgoing links (e.g., Facebook, Twitter, YouTube, Digg, and Flickr).

It works like this. Anytime search engine robots crawl through a page and the site has a “nofollow” attribute, they’ll report back to their respective search engines doing just that… not following the outgoing links, that is. This renders any hope for SERP rank improvements null and void for the most part.

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Ways to Bypass the NoFollow Policy of Social Media Sites

There are ways around the “nofollow” debacle. First off, depending on RSS links is a viable way of circumventing it. Even though social media sites have a “nofollow” policy on outgoing links, those same links in the RSS feed do not have that limitation, so you can gain SEO benefits from social media site linkage thanks to the existence of RSS links.

What’s more, quality links and genuine user interest (that’s not developed through astroturfing, spamming, social engineering, or outright deception) should go hand-in-hand with those social media links and repeated shares or retweets in order to truly gain a significant bump in SERP rankings without fear of reprisal once the Google algorithm gets updated again.

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