Archive for the ‘On-site Optimization’ Category.

December 12, 2013, 6:08 am

Free Top 10 WordPress Plugins to Use for Your Business Website

Posted By: Johan Hedin
Category: On-site Optimization

Everyone knows that SEO is a huge field, and it requires a ton of knowledge to get it right. However, if you are serious enough, you are going to take the plunge in and learn as much as possible. Your marketing firm, business, or blog can’t afford to not have the visitors – because visitors lead to money. A good rule of thumb online is that the more visitors you have, the more money you’ll make. It’s a principle that applies to offline business too. SEO is all about pulling in those visitors, because search engines are one of the primary ways that people find websites. Improving your authorship and brand presence are secondary advantages to good SEO work. The more exposure you have, the more people see your brand, and the more well-written articles, blog posts, news pieces, and eBooks you have posted on your site, the more you contribute to the cycle, and that cycle leads to more visitors, more credibility, and more trust from consumers. What is the bottom line? You need to work on SEO to make sure those visitors keep coming in.

WordPress SEO Plug-ins

What can you do to work on SEO if you run a WordPress site? If you’re running a site on WordPress, the world’s most popular website development platform, then you’re going to want to use a number of SEO plugins to help your chances of doing well in the search engines. WordPress lets you utilize a number of free and paid plug-ins that can enhance your site in numerous ways, and SEO plug-ins are a very popular area of the plug-in marketplace.

The Top Ten WordPress SEO Plug-ins

Let’s explore the top ten WordPress SEO plug-ins for 2013.

1. SEOPressor

SEOPressor is definitely the most powerful all-in-one SEO plug-in. It can help you manage all your post formats, posts, and pages. It even has a keyword research tool that’s built right in to help you find those juicy long-tail keywords. It has a number of page and post analysis tools, as well.

2. All in One SEO Pack

This is one of the most well-known SEO plug-ins, and it’s built for magazines, ecommerce websites, online businesses, and bloggers. It has over ten million downloads, and it has a pretty high overall rating. The pro version of the software has a lot of features that you won’t get in the free version, including installation and premium support. This tool helps a lot with on-page optimization, and it can automatically generate meta keywords, meta description, and other on-page elements for your posts.

3. WordPress SEO by Yoast

With almost five million downloads, and with a rating near almost five, it is one of the best SEO plug-ins out there. His plug-in has been used by several high-profile websites, like TheNextWeb and Mashable, amongst others. The plug-in even includes an option to integrate the newest features to make your website more social-friendly.

4. WP Social

This is a plug-in that focuses on making your website a lot more social-friendly. Most people are aware by now that Google has been using social signals extensively to help rank web pages. This is a plug-in that helps you optimize your website to take the most advantage of social signals. It helps you add social media sharing buttons, Twitter meta data, Google authorship tools, and even more.

5. Google Sitemap

BestWebSoft came out with this powerful and easy plug-in that lets you easily make and submit your sitemaps to Google and Bing Webmaster Tools. This plug-in is very simple, and it supports multiple kinds of post formats.

6. SEO Friendly Images

This is a plug-in that easily helps you boost your search engine traffic by boosting your images’ positions in the Google Image search results. Up to 15% of searches on Google are in the Google Image search. If you’re missing out on that traffic, then you’re not doing the best you can for your site.

7. HeadSpace2 SEO

HeadSpace2 is another SEO plug-in for WordPress that lets you control all the meta data of your site. You can add Google Analytics, and it supports advanced tagging too.

8. Automatic SEO Links

This plug-in helps your linking management significantly. There is virtually nothing easier when it comes to managing your links. This plug-in can even change the words in the plain text, if it finds a word in the header, title, or link.

9. 404 SEO Plug-in

This plug-in will turn that Error 404 Page Not Found into a page with related links on your site, with the help of the words it finds in the URL. You can have total control over redirects and dead links with this plug-in.

10. SEO Rank Report

The SEO Rank Reporter is a special plug-in that lets you track your Google ranking based on the keywords that you enter in, and it display the results in a user-friendly graph so that you can easily make sense of it and make the required changes to enhance your traffic flow.

While these plug-ins can’t guarantee more traffic, they can ensure that you manage your keywords, pages, and posts in the best way possible to contribute to higher rankings. The most critical aspect, when it comes to getting higher SEO rankings, is to just create better content than your competitors do. Google and other search engines have become better at just recognizing great content, recognizing what people like on social networks, and then reflecting that in their search engine results. While WordPress SEO plug-ins can help your SEO efforts, they are by no means the key to unlocking a lot of search engine traffic.

February 1, 2013, 11:52 am

What You Should Know About 301 Redirects and Canonical

Posted By: Johan Hedin
Category: On-site Optimization

As you learn more about SEO, there are many things and terms that you will need to know. First, you have to know what canonical and 301 redirects are, what they are utilized for, as well as why you need to use them. While canonical and 301 redirects have been around for some time, most website owners don’t realize that they exist or the reasons for their introduction. Many SEO firms will be the first to explain the benefits that they bring.

What Is 301 Redirect?

301 redirect is a search engine friendly technique for webpage redirection. It is not difficult to implement and it preserves your SEO rankings. In case you need to move pages or change your file names, it is the safest choice. The code 301 is always interpreted as ‘moved permanently’. So, why would you need to use a 301 redirects?

It Directs the Robots to the Right Addresses

One of the most important elements in SEO is facilitating the indexation of websites in search engines. This is achieved through the creation of Robots.txt files, and also XML sitemap. Also, this is one of the reasons as to why 301 redirect of www to the non-www is made, to enable simple indexation of your site for major search engines.

Links to the Right Addresses

There are many website owners who worry about not getting full link juice of the redirected anchor text links. If your 301 redirect is not in place, then there is certainly no way you will know if you need to create links to non-www or www version of your website. Even if you think link juice does not get separated between the various versions of a page, having the right link from the beginning is still great and should prove to be more advantageous.

What is Canonical?

The phrase canonical simply means something that conforms an accepted standard. Canonicalization is a process of selecting the best URL, Uniform Resource Locators when there are several other options. Canonical attributes are utilized in link tag to inform search engines that the contents are duplicate and they should not be indexed. What are the benefits of using canonical tag?

Help Search Engines Identify Original Content

Canonical tag enables search engine crawlers to ascertain which web page has a unique content and thus would be ranked high. The product pages can always entail more than a single page relating to one product. This will therefore result in more than one page consisting of the same content, even though it is different. Canonical can help improve websites’ URLs, particularly those with more than one home page that appears within SERPs, search engines results page.

Should You Use Canonical or 301 Redirects?

Google prefer 301 redirects over canonical. We all know that this isn’t the best solution because it depends on the matters affecting a particular site. However, most website owners widely support 301 redirects. Google recommends canonical in case the website owner can’t get to server headers. There are other instances when one can use canonical. For instance, if a website owner has a poor tracking code on his URL or if he can’t implement 301 redirect appropriately.

What Are the Advantages of 301 Redirects Over rel=”canonical”?

We would love to hear your comments and opinions on this blog post.

December 3, 2012, 5:22 am

The SEO Value of Subdomains and Subdirectories

Posted By: Johan Hedin
Category: On-site Optimization

There are people out there who believe that subdomains are bad news in the search engine optimization (SEO) front. Why is that? Subdomains are a great means of organizing your website, so why should it be detrimental to your website’s SEO value? Should you go the subdirectory route instead?

Many people have different opinions on the subject, though. Some people believe that consolidation is the key in order for people with subdomains and domains to succeed in making a mark in the Information Superhighway. For others, the true SEO value of subdomains lies with site links. With that said, there’s no guarantee that site links will appear alongside subdomains. Moreover, certain subdomains (like for websites that have easier-to-remember acronyms for subdomains) are better received than their domain counterpart, thus securing their value.

Subdomains and Subdirectories: Which Is Better?

Although sitemaps produce a negligible boost in traffic that barely increases your SERP ranking by a percentage point, that doesn’t necessarily mean they’re a waste of time. As a webmaster, you actually want search engines to crawl through every last page of your domain, even the orphaned pages with no links pointing towards their direction as well as the pages in your website that are only accessible through Flash-based menus and whatnot. The same idea could be said of subdomains. Yes, there are better SEO techniques you can deploy in order to increase the number of visitors to your site. Google also saw how subdomains can be abused in terms of SEO so they could get more and more results on the SERP.

That doesn’t mean though that you should disregard directories and subdomains altogether. However, you should underestimate brand value that, for example, will compel users to bypass Google shenanigans and increase hits by directly typing a memorable subdomain on the address bar. In regards to which is better, Google views them roughly the same, so you might as well go with which is more comfortable. Some people view subdirectories are better than subdomains in the content management point of view because you’re less likely to lose folders when compared to domains. However, people with hosts that encourage the subdomain route can find it easier to simply go with subdomains to categorize their pages.

Acquiring Brand Value in Search with Subdomain Sitelinks

Just as Facebook Fan Pages and Twitter Accounts can provide a website brand value even though direct links to it have no inherent SEO value (thanks to the two sites’ nofollow policy that renders outgoing links into a mass of characters so that people won’t depend on the social media domains for spamming purposes), so too does subdomains and site links. Certain queries can produce site links you wouldn’t otherwise attain had you lacked that subdomain in the first place. Furthermore, brand value is important because it allows your customers to remember your wares (or, in this case, your site) without resorting to borderline astroturfing practices.

As long as you can recognize the brand value of a subdomain, it will reflect on your subdomain via increased hits and patronage even though your base SEO value and SERP ranking on sites like Google hasn’t really improved in a major way. Instead of SEO boosting traffic to your site, your boosted traffic could influence and possibly increase your SEO thanks to people organically searching for your site. With that said, the anti-subdirectory and anti-subdomain group are quick to point out that there are other more direct options out there that will improve your Internet impact, such that depending on subdomains is seemingly a waste of time.

 Should I Structure My Site Using Subdomains or Subdirectories?

We would love to hear your comments and opinions on this blog post.

November 8, 2012, 9:02 am

The Importance of Fresh Content When It Comes to SEO Signals

Posted By: Johan Hedin
Category: On-site Optimization

Fresh content is important for search engine optimization (SEO) signals. That’s par for the course. That’s arguably SEO 101 right there. Many webmasters invest in writers and article creators (formerly article spinners until Google put a stop to article spinning as a viable SEO resource care of the Google Penguin update) in order to reap the benefits of having fresh content each time. Publishing blog updates that include a webmaster’s take on the freshest news, topics, and viral videos across the web is a surefire way to attract people to your website, since you’re able to keep yourself relevant that way.

Content Freshness versus Quality Content

Google itself has talked about how there’s a boost in rankings for any page that’s frequently updated, which means that new sites and blogs tend to get favored more by search engines than the more static sites out there that update their content once in a blue moon (or sometimes it’s a CCS update instead, wherein the look of the site is the first to change before any new content is added). Freshness, it would seem, is an all-important signal in the world of SEO. Nevertheless, webmasters should remember that fresh content doesn’t necessarily mean quality content. It’s much more preferable to post quality content in sporadic updates than regularly updated subpar content.

It’s still more important to have valuable, descriptive, informative, and useful content instead of just making updates for the sake of updating. Google understands that users prefer quality over freshness. Then again, freshness is still important, and quality content that’s fresh is the best-case update scenario. Quite a lot of websites update their content, but most of these updates are nothing to write home about, so they end up with blogs and whatnot that are rarely visited. It’s wrong to say that freshness equals quality that improves user experience, but it does play a part in making it likelier for people to visit your site in the interest of updates and current trends.

The Caffeine Indexing System and Its Impact

Coffee Love (FI-20473)

javaturtle via Compfight

There has been a lot more focus on fresh content ever since Google’s Caffeine Indexing System was introduced in November of 2009. The third anniversary of Caffeine’s launching… November 2012….  marked a new “freshness” update that affected 35% of all websites, which means freshness has an even greater impact on search engine result pages (SERPs) than the Panda update, which affected only 11% to 12% of sites.  Even though Panda remains a big deal on the SEO front, freshness is proving to be a factor as well. Freshness of content is also important because most users don’t think like webmasters.

Regular users have no idea what SEO or keywords mean and they certainly don’t care about a website’s ranking. What they do care about, though, is seeing a website get updated regularly, because a site that barely has any updates is the rough equivalent of a virtual ghost town. Google has been providing its users with fresh links and well-updated sites simply because that’s what they want to see on top of quality content. If you can produce both while still keeping abreast of the latest trends (which people will naturally flock), then you can take full advantage of Google’s increased concentration on freshness as an SEO signal.

 

November 2, 2012, 4:37 am

Google’s Page Layout Algorithm Update: How Does It Affect You?

Posted By: Johan Hedin
Category: On-site Optimization

Google’s search algorithm has received a new important update that deals with its Page Layout filter. This planned update on the filter was first publicized back in January 2012. The Top Heavy update eventually came about within a two-week period. Throughout those 14 days, Google did the twentieth Panda update, the first EMD update, the third Penguin update, and the second Top Heavy update. With that said, the layout algorithm update has little to do with either Penguin or Panda.

还有6只熊猫请自行寻找

Zephyrance Lou via Compfight

Furthermore, the Layout Algorithm of Google helps improve the user experience by finding websites that have more web content than ad content. For the longest time, people kept ending up at sites that dedicate more of their site real estate with banner ads or other ad types instead of relevant, interesting material.

Websites that Dedicate Screen Real Estate to Ads Beware

If you have the type of website wherein the first thing that greets your visitors is a slew of ads, then you’re ruining the user experience of these individuals. Google brought upon the page layout algorithm for the sake of keeping its user base from visiting such spam-like sites (and indeed, many spammers do fill their websites with tons of ads on the landing or main page). This change can affect your site if you don’t have much content at the topmost portion of your site, only endless ads and solicitations. If you value your search engine results page (SERP) ranking and your Google-assisted traffic, then you’ll do away with excessive ads so that your website will bring about more quality content for its users.

Greeting your visitors with endless ads and fewer relevant content as soon as they chance upon your site isn’t kosher, to say the least. In other words, there’s no better way to sabotage your chances at ranking high in the SERP department than to spam users with ads at the very first page they see. It’s much wiser to dedicate that above-the-fold space with actual, relevant content instead of forcing users to help you earn your ad-based or PPC-based keep. Although only one percent of all global search queries are affected by the layout algorithm change, there may be more to come as long as Google views the lack of above-the-fold content as a negative in terms of user experience.

How to Judge Whether You Have Too Little Actual Content

At present, the sites most affected by the update are English-language sites found through English queries. If you want to judge whether or not your website has too little actual content at the first page that your visitor will end up in, then you should use Google’s own Browser Size Analysis Tool (which serves as a successor to the now-retired Browser Size Tool) to help you sort things out. The other ways you can recover from this latest algorithm standard entails changing your page layout to emphasize content more than ad space.

Then again, if your site has already been crawled by Google, changing the layout and having that change reflect on your SERP ranking will take time. The search engine can “re-crawl” your site in order to process any layout updates, but this is limited to how fast Google’s spiders can go through your site as well as the number of pages your website has (which can take weeks). Offline processing can also further delay any of your attempts to update the look of your site so that you won’t be punished severely by Google because of your non-user-friendly layout.

We would love to hear your comments and opinions on this blog post.

 

September 20, 2012, 8:17 am

Your Guide to Sitemaps and Their Importance

Posted By: Johan Hedin
Category: On-site Optimization

There is a new “buzzword” when it comes to increasing a website’s visitors and having all relevant pages crawled through by search engine bots. The magic word is “sitemaps”.

In a nutshell, a sitemap is an XML file that catalogs URLs for your website along with extra metadata about every single URL. The metadata covers things such as how important the URL is, how often it’s changed or updated, when it was last updated, and what is its role on the grand scheme of your site, among many other functions. Even though sitemaps won’t necessarily improve your SERP rankings, what it can do is help search engines have an easier time crawling through your site and establishing its relevance to a given set of search terms.

History of Sitemaps

Hence, sitemaps can be considered an important part of your website’s SEO scheme. It was Google that first introduced the sitemap feature in order to assist web developers in assisting them to better index web content. The reasoning behind this stems from the fact that certain pages can only be accessed by user or visitor action (entries, requests, web forms, and whatnot), such that search engines have a harder time accessing them through traditional crawling means (that is, by simply going from link to link). Since then, Google, Yahoo, Bing, and Ask are now using these sitemaps to improve their indexing capabilities; they even share the same protocol for sitemap indexing in joint support of the feature. 

Why Sitemaps Are Important

By some experts’ estimates, a website with a sitemap can increase its daily visitors by about 10% to 15%. Although this seems to be a negligible amount (too negligible, in fact, to be of any use in increasing SERP rankings), the bigger advantage of having a sitemap… having all your pertinent pages indexed, particularly those that are usually inaccessible via crawlers and bots… is far more significant than mere traffic increases. For some web developers, using a web-based sitemap generator or program to automate the process of creating a sitemap is much more convenient, but for those who are more hands-on when it comes to web development, you should keep on reading.

Sitemap Tags and Their Uses

At any rate, in order to begin creating sitemaps for your webpage, you need to know each of the metadata tags required for the job. The most mandatory tags of the bunch are the “loc”, “url”, and “urlset” tags.

  • The “urlset” tag shows the whole set of URLs that exists on the sitemap.
  • It’s the “url” tag that contains the details of each URL.
  • As for “loc”, it’s supposed to either represent the URL itself or the location of the URL.
  • There’s also “priority”, which represents the importance of a page (you can rank it from 0.1 to 1.0, lowest to highest).
  • Meanwhile, the “lastmod” tag reflects the last date that a page has been modified or updated.
  • You can outline how often a page is changed using the “changefreq” value (which can be Never, Yearly, Monthly, Weekly, Daily, Hourly, and Always).

As for the above screenshot, it’s an example of the most basic sitemap you can do using the established metadata tags. By keeping in mind these tags, you can go forth and make your own sitemaps as you see fit, which is a huge advantage for those who are bothered using other people’s software to go about generating their sitemaps, especially in light of the fact that many web developers out there are more than capable of creating (and customizing) their own XML sitemaps by themselves. You can even develop a sitemap that can dynamically update itself using your database records after you’ve gotten the hang of writing more complex sitemaps.

Once you have your XML sitemap ready (whether it’s something you wrote yourself or it’s an XML generated by third-party software or web tools), you can upload your sitemap for your site using Google’s own Webmaster Tools (as located by the red box shown on the screenshot above). For more information on how to submit your sitemap via Google’s Webmaster Tools, here’s a helpful guide from Google itself.

August 24, 2012, 4:44 am

A Sound Internal Linking Structure Is Beneficial To Your Website’s SEO

Posted By: Johan Hedin
Category: On-site Optimization

Internal links (as opposed to external ones) are hyperlinks located within your website that directs visitors to the same domain these hyperlinks are located on. They’re crucial to search engine optimization (SEO) because they enable search engines to crawl through your site more thoroughly. What’s more, internal linking can even help promote keyword clusters and increase possible key phrases you can use to further expose your site to the general Internet public.

Keyword Clusters and Internal Linking

Togetherness

Clustering keywords can increase the effectiveness and speed of your link building efforts. It is based on how passing the internal strength between pages of your website can make it a lot more SEO-friendly. Incidentally, a keyword cluster happens whenever a group of keywords related to your website are combined together for SEO targeting purposes. Because of the billions of websites available in the Internet today, it’s a lot more efficient to target key phrases and different keyword combinations than standalone keywords.

You’re likelier to make it to the first page of a search engine results page (SERP) by focusing on keyword clusters instead of a single keyword. In terms of internal linking SEO, internal links are vital to targeting keyword clusters because multiple pages of your website are likelier to be indexed by a search engine in bulk if they all contain internal links. In turn, your whole website domain will rank higher on a targeted keyword cluster by having all your pages available for indexing. All this can be made possible by having a sensible and sound internal linking structure.

Search Engine Crawlers and Internal Linking

Search engine crawlers or spiders are likelier to pick up your website for a number of search phrases and keywords if you have internal links that link back to multiple pages within your domain. Essentially, having a well-planned internal linking structure will ensure that every one of your pages will be indexed by search engines properly. That increased number of credited, indexed content can even draw traffic from keywords you haven’t even thought of before.

Furthermore, the more pages you can get indexed on a search engine, the more relevant your website will be to certain keywords because a larger amount of your content will be accessible to the search engine. You should think of internal links are doors leading inside your house, with the house serving as your website domain. The visitors will have an easier time going to the different rooms of a given household if they’re open for access to anyone who visits them.

Navigation Scripts and Internal Linking

With that said, a home that has lots of clutter, narrow passageways, and labyrinthine hallways will make it tough for people to visit every last room of the house… or rather, for spiders to index the different pages within your domain. Internal links help expose all the pages within your website to search engines like Google, Yahoo, and Bing. If the internal linking structure of your website is such that you have orphaned or hidden pages, then search engine crawlers will have a hard time indexing your whole site.

Using navigation scripts to facilitate navigation for your site can also make it hard for search engines to crawl through your domain. If your website uses a script-based navigation system, then you should consider adding an internal linking structure to your webpage in order to increase the indexing chances of all the pages of your website. Ditto with any image-based navigation, since spiders cannot tell what the image is, so assigning relevancy to your site will prove difficult for them.

We would love to hear your comments and opinions on this blog post.

August 20, 2012, 10:06 am

Everything You Need to Know About Internal Linking and Its SEO Benefits

Posted By: Johan Hedin
Category: On-site Optimization

Even though creating quality content and optimizing it for search engines remain one of the best ways to naturally foster genuine interest on your website from Internet users, being able to make this material available to the online masses is also vital. One way to increase online awareness of your site is through internal linking. Your internal linking structure plays an important role in search engine page results (SERP) ranking, particularly when it comes to ranking in multiple phrases.

What Is Internal Linking?

Internal linking is when a link points to a page on the same domain that the link belongs to. When it comes to internal links, you should keep in mind that your links should not outnumber your content. The web nowadays is more content-oriented than link oriented, because the whole point of having a link is to visit its interesting or noteworthy content. Nevertheless, internal linking the right way can make the difference between first page and second page rankings, as many a search engine optimization (SEO) expert will point out.

The SEO effectiveness of your website when it comes to multiple phrases particularly hinges on how well you’ve gone about developing your internal linking structure. The links from other websites aren’t the only important links your website should have. Internal links are the links that are the easiest to attain because you have direct control over them. Internal links that are properly used can be your most important weapon in your SEO arsenal when it comes to getting those favorable SERP rankings you’ve been working hard to attain.

The Benefits of an SEO-Friendly Internal Linking Structure

If your internal linking structure is sound SEO-wise, then you’ll be able to ensure that your site gets properly spidered (that is, indexed by search engine crawlers and robots). A good and well-planned internal linking structure guarantees that all your pages are accessible to a given search engine. What’s more, your internal links help build relevancy to certain standalone keywords or combination keyword phrases, which then also increases the page rank of your internal pages.

In order to get noticed and indexed by search engine spiders, you must have internal links all over your website. As mentioned earlier, your content shouldn’t be composed mostly of links inside and outside your main page, but that doesn’t mean you should do away with them altogether. Every page must have some sort of internal link located within it for the sake of helping search engines index your site better.

Internal Linking, Search Engine Spiders, and Keyword Page Ranking

Internal linking can even allow you to increase the number of potential key phrases that your site can rank for. It’s always in the best interest of webpage owners to have each and every page of theirs indexed and crawled by search engine spiders, because the fewer the pages that actually get indexed by a search engine, the fewer chances you’ll get in ranking favorably on all the different possible key phrases.

Your internal links can even help provide you traffic from relevant keywords that haven’t even occurred to you yet. You’ll have a better idea of what keywords to target once a search engine has spidered every last page on your domain, particularly pages where you create content relevant to your website, such as your blog or your news articles. Moreover, having multiple internal links in your domain can increase the number of pages that the search engine will credit you for.

We would love to hear your comments and opinions on this blog post.

 

July 24, 2012, 10:31 am

The Importance of Keywords in SEO

Posted By: Johan Hedin
Category: On-site Optimization

Here’s the understatement of the millennium: Keywords are important in search engine optimization (SEO). Back in the days of Web 1.0, reciprocal links and web directory listings were abused by spammers and some such, so the keyword eventually became one of the prime factors for determining your search engine results page (SERP) ranking, or at least it plays a major role into how high you could go SEO-wise. Search strings are usually matched against keywords, and even though search engines like Google use a lot more variables to rank websites aside from how many search terms are found on a given page, keywords are nevertheless still needed in order to categorize any given website in accordance to a given search term.

The Reasons for Using Keywords

It’s vital for any SEO campaign to choose the right keywords in order to become successful in optimizing a given site. In fact, it’s the first and most important step to an effective SEO project.  Failing this first step is akin to building a house on unstable ground or beside a large body of water. You’re just asking for trouble and disappointment by not taking this step seriously. Your SEO campaign will be a waste of time, money, and effort if you aren’t able to come up with the best keywords for your site from the very beginning. The tone, complexion, and success of your entire SEO project will directly depend on how well you’ve chosen your keywords and key phrases.

Thankfully, there is a multitude of ways you can use to determine your final list of keywords that will best optimize your website for search engines, such as SEO keyword tools. These methods and techniques will carefully analyze what the online population is searching for and what keywords they’re likeliest to use, particularly the audience you’re trying to cater to. You should also pick keywords that best describe your website while also keeping in mind the search terms that your target demographic will probably type in when searching for services that businesses like yours provide. On that note, choosing the right keywords to optimize is a task that’s easier said than done.

Using Common Words for Keywords is Virtual Suicide

It’s hard to top the results for a one-word search string nowadays thanks to the sheer number of websites vying for the most common words people use when using search engines. Indeed, it’s virtually suicide to use common words for keywords nowadays. For example, if you own a pet store, don’t try to optimize the keywords “dog” or “dogs”, because other more popular and established websites have long hogged those terms for themselves by this time. Achieving constant top SERP rankings for two or more words as search strings is a more achievable objective in light of today’s densely populated cyberspace.

To be more specific, you should instead use keywords like “dog food recipes”, “homemade dog food”, “small dog breeds”, “dog obedience training”, and so forth. Success for the most popular two or more search string keywords is likelier than one-two word combinations because the latter is hard to achieve and often not worth the effort while the former is a lot more specific, so there’s less competition and more chances for success. Besides which, the people who are searching for something specific about pets won’t be typing “dog” or “dogs” anyway; they’ll instead be using two or more search string keywords to narrow down their search.

We would love to hear your comments and opinions on this blog post.

 

 

July 16, 2012, 5:25 am

Basic Commonsensical SEO Tips and Tricks

Posted By: Johan Hedin
Category: On-site Optimization

Search engine optimization (SEO) has certain basic things you should follow in order to do it right. That’s because it can be overwhelming for people to take in all the available techniques, tips, and tricks out there to ensure that their website is fully optimized for search engines; before you can run, you should first learn how to walk and all that. On the other hand, providing helpful, solid, and good content that lots of people in your field will be interested in is still the best way to acquire links and better search engine results page (SERP) ranks.

Applying Common Sense to SEO

You shouldn’t just read every last tip you can get your hands on regarding SEO; you should also know the fundamentals behind some of the recommendations you’ve read in order to apply them to your website properly and with due knowledge of their inner workings. A lot of SEO is all about common sense, not just fancy coding and data manipulation to the point of astroturfing your website.

  • Include Keywords Everywhere in Your Website: When naming your website’s domain, you should have the common sense to name it in such a way that your visitors can immediately know what it’s about at a glance. This is something that seems obvious, but many people neglect to do. Instead of getting the AjaxCorp.com domain if you’re selling widgets, why not buy AjaxWidgets.com instead?

You should integrate your most important keywords into the address from the get go, because unless your company has a strong brand like Pepsi or Apple, people will have no idea what you’re selling. It’s also helpful for your visitors and search engines to know what deeper pages and categories are found within your website before clicking from one page to another. Therefore, you should include keywords in your navigation to help smoothen out the entire user experience.

  • Coming Up with the Proper Keywords and Description Tags: You should learn how to think like a person searching through Google, Bing, or Yahoo when coming up with potential keywords to use for your website. Don’t lazily shoehorn popular or trending keywords to your site; instead, act like you’re looking for a website like yours and come up with the first words that come to mind when typing search terms on the search bar.

Descriptions and titles are also important, because no matter how high up your website is in the SERP, if you have a bland title or description, users will still skip over your entry in favor of a site with better description tags. You should again put yourself in your audience’s shoes and create tags that clearly state your website’s purpose and identity to your visitors in a snap.

  • File Folder Usage: Moreover, just as labeling or filing Music CDs, DVDs, tangible documents, digital documents, and whatnot helps make it easier to sort everything out, you should also use folders and a simple categorizing scheme to keep track of your website’s most important files and content. You should be more organized with your web content because your website itself will reflect how organized you are.

You should apply an organizational structure to your web content so that you can properly archive them as well as ensure that your visitors are up-to-speed with updates and whatnot. Make your website more user-friendly by making it easier for users to find your content. Content Management Systems (CMS) have been developed specifically to streamline organizing your web content, so you should make use of this feature to your advantage.

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