Duplicate content can be a hassle even though it’s not necessarily a punishable offense. It’s as legal yet ripe for spamming abuse as bold tags, to be honest. Besides which, because Google is all about gathering unique and original results, the search engine has a tendency to group together pages that essentially contain the same material into just one result, which sometimes leads to a low SERP (search engine results page) ranking and a needlessly long and unfriendly URL full of parameters and special characters. Why Duplicate Content is Bad for SEO Dilution of SEO: It’s much more effective in

From the get go, let this one fact be clear: Duplicate content isn’t a punishable offense in Google search result terms, but the act of spamming duplicate content is. For instance, if some spammer comes along and makes a page that contains plagiarized content from Wikipedia or other similar sources in order to drive up traffic for ecommerce’s sake without so much as marking it up or adding valid content, then that’s spamming by definition. This attempt at manipulating the system is a disservice to Google and its users. These are the sites that get punished and have their rankings

Web content and search engine optimization techniques mostly revolve on how original or unique your content are in light of search engine policies concerning duplicate content. To be more specific, search quality depends on the uniqueness of your site, although duplicate content in and of itself isn’t something that’s penalized, despite possible belief. Even on Google’s Webmaster Guidelines on duplicate content outright acknowledges that most duplicate content has been made without deception in mind, so Google has no intention of penalizing each and every last instance of it. The thing is, because plagiarizers, spammers, and scammers typically use duplicate and

If you’re looking for a quick way to improve the SEO of your website, then consider making use of your title tags. The title tag is text featured at the top of your browser window. It labels what the page is about, more often than not (e.g., the main page is labeled as the main page and so forth). Arguably, these tags may be the most important SEO tags you have on hand. The majority of search engines display sixty to seventy characters from your title tag. A tag that is too long will be cut off at around seventy

Because tags used to help in garnering top page ranks, webmasters and spammers soon abused them to the point that search engines have placed less importance in such tags. Truth be told, not every website that adds the “California insurance” tag into their keywords tag can attain a top ten ranking within the results for “California insurance. Nevertheless, tags in general are still invaluable when it comes to SEO. History of Tags and SEO In the early days of the Internet, keyword tags have a great impact on a website’s ranking within any given SERP (search engine results page). Nowadays,

Google’s latest Panda update has already arrived, and it has again changed the landscape of the search engine field for the foreseeable future. The blogosphere at large and several technology news pundits are seeing the update as a way for Google to give a boost on its own properties while burying the rest of its competition in the dust. Will antitrust investigators be knocking on Google’s doorstep because of the suspicious way this latest algorithm update is behaving for the search engine giant’s own benefit? History Repeats Itself Whether the perceived unfairness of Google Panda is true or not, the

One commonsensical way to gain better Google visibility and improve your website’s SEO effectiveness is to write blogs. More to the point, blogs are wonderful way to acquire links. As a webmaster, you should anticipate what your target audience should most likely type on the search bar in order to get to your page. It’s still the best way to optimize your website. Making Blog Content Out of Keywords Keyword-based blog content is one of the most powerful methods of SEO. Here’s who you go about it. If your customers want to acquire spa services within the Los Angeles area,

The question in everyone’s minds at this point is “What are the current issues and projects that the Google Web Spam Team will choose to tackle for 2011? All indications point to Google making the decision to go back to basics. What this means is that the search engine giant is now concentrating on improving the services of what made it into a multinational conglomerate known the world over: Providing organic search results with little to no spam and unrelated websites included in its index. What Going Back to Basics Entails Blog comment spam, keyword spamming, and so forth has

Google TV—a Google service that combines video, apps, and TV together in a SmartTV format using the Android Operating System— is already upon us, so the question in everyone’s mind is whether or not Google is also increasing its focus on video content indexing. With that said, that’s a rather loaded question, because it implies (directly or indirectly) that Google hasn’t been focusing enough on indexing video content, which is far from the truth. Google and Video Content Indexing Google is the type of company that lives and dies by how comprehensive its search engine is. Acquiring as much web

Will there be any adverse effects on your website's SEO effectiveness and page ranking if you cross-link it to many of your other websites? Cross-linking, in many ways, seems like an artifact of the bygone era of Web 1.0 — wherein moving GIFs and hard-to-load flash intros were the norm, and in order for one of your sites to gain traffic, it was considered a good idea to link it to another, more popular site regardless of whether or not they're even tangentially related to each