In order to survive the ever-changing landscape of the information superhighway, you need to first specifically adapt to the newest Google Panda 3.4 update (over 50 changes) then acquire habits that will “future-proof” your website from becoming de-indexed by any future Google algorithm changes.
The questions on everyone’s minds are “How can I survive the latest Google Panda 3.4 update?” and “How can I survive future Google algorithm changes?” Thankfully, the following items hold the answer on how you’ll be able to adapt and flourish after Google again changed the way Search Engine Optimization (SEO) companies will go about optimizing websites for the search engine giant.
• Latent Semantic Indexing: LSI is a type of text link that’s made up of words that are connected to the targeted keyword. To illustrate, let’s say you have a knitting site. Typical target word phrases for this page are “free knitting patterns” or “knitting instruction”. These serve as its LSI. It’s important to depend on LSI because it’s more natural for people using the Google search engine to look for keywords like them.
• Naked URLs: A naked URL is merely a variant of a webpage’s address. For instance, DockingMasterPort.com can be labeled as www.dockingmasterport.com, http://www.dockingmasterport.com, or http://dockingmasterport.com. These URL variants can be linked to both the internal pages of your website or to its home page.
• Making Images SEO-Friendly: Because one of the algorithmic updates for Google includes better image search results, it’s in the best interest of websites, especially blog networks that have been hit the most by the updates, to create SEO-friendlier images. Image results are present are made to be as relevant as possible to the keyword regardless of the image quality or size, which ensures better visibility for websites taking the image search SEO route.
If your website has been penalized or altogether de-indexed by the latest Google algorithmic alterations (because you used the services of companies that provide links from unrelated sites, blog networks that use spam to boost up their page ranks, and link farms), then here are the steps you can follow in order to get back in Google’s good graces, so to speak.
• Remove Exact Match Anchor Text: The new Google Panda algorithm changes apparently “frowns” upon the use of exact match anchor text. You can instead replace these with the aforementioned LSI and naked URLs, or you can even use Brand Anchors (anchor text that uses the name of your business) or Junk Anchors (usually seen in the form of “contact us” or “join us today” links). You should also change your outdated link building campaign by adopting a better-rounded, anchor-text-centric one.
• Social Networking SEO: Invest more on optimizing your website’s visibility over the Internet by making Twitter, Facebook, or Google+ accounts for your website or company. Social networking SEO is all the rage nowadays, such that even Digg and Reddit social sharing websites have become a viable source of improved rankings on Google’s Search Engine Results Page (SERP).
• Future-Proof Your Website By Being Constantly Updated: Updates on the latest trends is your best bet in avoiding any de-indexing threats for the coming years. For example, Google has long been suggesting to sites to stop linking to unrelated sites because they value relevancy above all else, so the writing was already on the wall before the update that punishes those with irrelevant links came to effect.
As always we would love to hear your comments and opinions on this blog post.