Have you ever wondered how your website could gain top placement in the major search engines when there are millions of other websites competing for the same keywords? Are you still struggling to gain top placements, but with little or no results?

Here are Some of Our Own Top Positions in Google and Yahoo

Date: June 19, 2008.

To gain top placements in the major search engines is not an easy task, but it can be done with the right techniques, search marketing expertise, and right strategy as I am about to show you below. From working with hundreds of different clients in the past 9 years, we have found that around 70% of all search engine traffic does not come from the most popular search engine terms, but from the long tail keywords, which are about 3 keywords or more.

In addition, the long tail keywords have a very high website conversion compared to the more generic keywords. Although being ranked in the top of the search results with highly popular keyword terms is great, it can also be very risky. For instance, let's say your website is ranked number one in Google for a very popular term and you generate let's say 60% of your sales from this keyword. Now let's say Google makes an algorithm change or the competition comes in (and believe me, the competition is very fierce for those popular terms) and knocks you down to number 17.

As a consequence, you may have lost about 60% of your website sales. If you are like most website owners, this would be dreadful news and detrimetal to your business. This sort of strategy, to build your website traffic based upon one or few very popular terms can become very dangerous as you can see. It's almost like investing all your money into one stock and if it goes down, all your money goes with it. This is not to say top placements for highly popular and competitive terms is a bad thing. In reality we all agree that this is very good, but when you rely on 3 keywords driving 95% of your sales, you need to diversify to minimize your risk and thus avoid getting hurt when these situations happen. Diversifying is not only more stable, but it's also much more profitable and it will help your business in the long haul.

So How Can You Implement A More Stable And Non-Risky Search Engine Optimization Strategy?

Since we know that the long tail keywords (3 or more) converts more and are less risky, then you should build your search engine optimization campaign around the techniques and strategies that applies for a search engine campaign using diversification techniques. Let's say you have 1200 top search engine placements for a variety of targeted keyword terms. Now, let's say 100 of those top placements fall in ranking, but then 85 goes up. This would mean a loss of 15 top placements. However, since you have 1185 top placements left (1200-15), the effect on your internet sales is marginal and will barely affect you as much compared to if you only had 3 highly popular, but very competitive keywords positioned in the top. However, this is not to say that you should ignore all the popular and highly competitive terms. They all should be part of the optimization efforts and be used in a mix with the long tail keywords.

Search Engine Optimization Factors Which Determines Your Company's Ranking Positions

There are hundreds of factors that determine your company's search engine rankings and the rules (algorithms) change constantly. However, there are two main factors which plays an important role, which are the "on-site optimization" and "off-site optimization" factors. Basically the "on-site optimization" factors are the actual keywords implemented on your webpage such as the title tag, anchor texts, visible text, headers, keyword weight, keyword prominence, LSI, to name a few. The "off-site optimization" factors (optimization outside of your website) are among other things, the number of QUALITY link partners linking to your website using keyword anchor texts. Building high quality link partners the right way with the right partners and with the right techniques can do wonders to your website rankings which we have noticed from working with clientele sites. Sometimes our clients get top 10 placements in Google within 10 days for certain keyword terms, because Google update these quality websites frequently. Getting links from poor quality websites and participating in excessive link exchanges will be detrimental to your ranking. It could actually cause your website to be banned by Google and Yahoo if you don't exactly know what you are doing. Tricking the search engines to gain top placements (Black Hat SEO) will ultimately cause your website to be banned. Therefore it is crucial to optimize your website using the rules that applies to "White Hat SEO". This will not only gain you top placements, but it will help you in the long run as well.

Are You a Search Engine Optimization Expert?

Gaining top placements for your website using targeted and popular keywords is not an easy task and you need to decide whether you would like to do this yourself or hire an experienced Search Engine Optimization company to help you gain top placements. If you are new to SEO, we strongly recommend you to hire a search engine optimization company to help you since it takes years to become a successful and proficient search marketing optimizer and gain the desirable results. Hiring an experienced expert will not only make your website more money, but it will also save you lots of time if you had to do this by yourself. When it comes down to your own website, wouldn't you want the best possible care and strategies implemented on your website?

How Do You Select The Most Effective Search Engine Optimization Company That Can Help Boost Your Search Engine Placements And Traffic?

We can also show you thousands of top 10 placements for our clients (only available for qualified prospects) Choosing a search engine optimization expert, which has been around for a long time and can show a big clientele portfolio is very important to ensure that you get the most out of your search marketing campaign.

99% of our competitors only provide with a ranking report of search engine positions, but we feel this means nothing unless you receive traffic and more importantly sales on your website. Therefore, we will install a very comprehensive tracker on your website called Google Analytics (for free), which provides very detailed metrics of all the traffic you receive on your website, such as which keywords and search engines were used to reach your website and which keywords resulted in an order. This program can track basically anything you want such as length of stay, entry, exit pages, bounce rate, countries who visited your site and much more...

Understanding how the search engines operate and update are crucial. It is like a full time position by itself, because it requires constant research, testing and experiements. Again, you could either learn everything there is to search engine optmization or let an experienced search engine optimization company do all the work and save you time, implement the latest and most effective search engine strategies and techniques, which will also make you more money in the long haul.

The Importance of Customer Satisfaction and High Quality Assurance to Meet Your Marketing Needs

At Marketing Ignite Co Ltd, we work with our clients in the long run. We want you to feel part of our family and be a 100% satisfied client. If there were to be any issues that comes up, we will go the extra mile to take care of that problem, whatever that is. We understand that if you are not a 100% satisfied client, we would not be in business, which is why client relations is a top priority at our company.

Below are the steps we perform with our clients. To discuss this strategy in more details or request for this service, please fill out the form below and one of our internet marketing specialists will get back with you shortly. You can also call us at+1(800)646-9618 (U.S) or +66 0(2) 672-9383 (Bangkok office in Thailand).

Search Engine Optimization Set-Up (On-Site Optimization)

	Website analysis report to boost sales conversion
	Research to use the most popular and targeted keyword terms for your business to maximize your website traffic and sales.
	Optimization of your website using the latest search engine algorithms to rank well with all major search engines.
	Visible keyword content optimization
	Dynamic site optimization (if applicable)
	Google sitemap creation
	Installation of a sophisticated website tracking program on all web pages to measure your website’s performance in the major search engines and website partners
	Estimated time to complete project: 21 days which depends on the number of your pages.

Monthly Maintenance (Off-Site Optimization).

Please Note: As the search engine industry changes all the time, we constantly make modifications to our strategies to meet the latest search engine algorithm requirements.

	Monthly ranking report, which states your positions in all major search engines
	Monitoring of positions to ensure top placements.  Because of competition and sometimes search engines drop pages for no reason, we will reprogram/tweak those pages as necessary
	Daily research of the latest changes in search engines to ensure your website get the latest search engine algorithm updates
	3 professional articles will be written for you every month and submitted for inclusion on popular article websites
	Link partnerships with quality websites of high google page rank
	Monthly link partnership report of all new acquired link partners (150 partners)
	Support and consultation by phone and e-mail