I know you’ve heard about digital marketing and why you should be doing it.
But if you’ve never come across concrete reasons why you should, today you have.
In this blog post, I’ll be discussing key digital marketing trends in Thailand that are shaping and will shape how we do business.
Trends that you cannot ignore if your business is to stay relevant in the years to come.
But first, let me give you an overview of what we will be discussing.
Here’s a list of the topics covered in this post:
- The Current State of Digital Marketing in Thailand
- Mobile Internet and Social Media Trends
- Best Thailand Digital Marketing Tactics for 2018
- Industries with the Biggest Digital Advertising Spend in Thailand
- High-Impact Tools for Digital Advertising in 2018
- The Role of Digital Marketing Agencies in Thailand
- The Rising Need for Customized Digital Marketing Approach
You can click on them if you want to jump to specific sections, but it’s ideal to read in this order so you won’t miss juicy parts of the discussion crucial to understanding the subsequent topics.
Alright. Now that’s out of the way, let’s buckle up, sit tight, and begin!
The Current State of Digital Marketing in Thailand
Thais are one of the “most online” people in the entire world.
And because of this massive growth in the number of online consumers, the digital marketing industry in Thailand is predicted to continue growing and reach close to THB 20 billion by the year 2020.
But here’s what’s odd:
Thai businesses don’t seem to have gotten wind of the trend because the overall digital ad spend in the country still accounts for only 1% of the total ad spend.
It’s hard to believe this figure, but it points to the fact that Thai businesses still lack the skills and manpower needed to take their digital marketing efforts to the next level.
Right now, digital marketing is more like an afterthought rather than a project on its own. Businesses think first of traditional marketing and add a digital component to it if time and budget allows.
This needs to change for businesses to lay their claim in the online world.
The lack of competent digital marketing staff for 85% of Thai companies isn’t making this any easier, but fortunately, there is no shortage of digital marketing agencies in Thailand armed with the expertise needed to succeed in digital marketing.
“So my company needs to have a clearer digital footprint. But where should I focus our resources on?”
This takes us to the world of mobile internet and why it matters for you:
Mobile Internet and Social Media Trends
Here’s a striking prediction by the folks of Statista:
Mobile will account for 51% of the total revenue in the digital advertising market in Thailand in 2022.
And this is not unique in Thailand.
As eMarketer predicts, the entire Southeast Asian region is poised to have an exponential growth in mobile ad spending: