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The main reason you should outsource your SEO is because you couldn't handle the workload by yourself. It's the same reason why any company would outsource its services to other countries, really. Besides which, it's a lot cheaper to do so and you'll save a lot of money by letting someone else do the work for you. SEO outsourcing is a common tactic employed by SEO startups to keep their clients satisfied even though they lack the employees or company size to normally deal with the huge amount of tasks given to them. A typical SEO company will certainly benefit from using outsourced SEO in order to take in more […]

Google's search algorithm has received a new important update that deals with its Page Layout filter. This planned update on the filter was first publicized back in January 2012. The Top Heavy update eventually came about within a two-week period. Throughout those 14 days, Google did the twentieth Panda update, the first EMD update, the third Penguin update, and the second Top Heavy update. With that said, the layout algorithm update has little to do with either Penguin or Panda. Furthermore, the Layout Algorithm of Google helps improve the user experience by finding websites that have more web content than ad content. For the longest time, people kept ending up at sites that […]

Here's the bottom line in regards to the latest Penguin update: It's not the end of the search engine optimization (SEO) world as we know it, but change has to be observed in order for businesses to survive these latest developments. To be quite frank, SEO isn't dead in the water at all; as long as search engines exist, there will always be a way to make your website more visible for them, because indexing sites is what they're mainly used for anyway. For sure, the Penguin update is controversial, but in order for companies to stay afloat in this brave new world of strict standards in search engine algorithms, […]

If you're an end client, you'd be none the wiser if you're availing of an SEO (search engine optimization) reseller or not. The reason behind this is that most SEO resellers affiliate themselves with white label or private label SEO providers who work under their respective company names, so all the credit for the latter's SEO work will go to the former. All the services rendered by a white label SEO firm are strictly confidential and hidden to the end client, so the backend work credit will naturally go to the SEO agent itself. With that said, it's easy enough to spot an SEO reseller even if it's not at […]

The disavow link tool is a tool you can use to disavow (that is, disown, reject, and recant) links to your website in case they are "unnatural" in nature and can possibly do more harm than good when it comes to your site's search engine optimization (SEO). Whenever a manual spam action is done to your site, you can use the disavow links tool (made by Google or Bing) in order to resolve the issue. Obviously, links are the strongest signal used by search engines in order to gather content for its search engine results pages (SERPs). Google tends to look at links as signals that help establish the relevancy, […]