Google's latest Panda update has already arrived, and it has again changed the landscape of the search engine field for the foreseeable future. The blogosphere at large and several technology news pundits are seeing the update as a way for Google to give a boost on its own properties while burying the rest of its competition in the dust. Will antitrust investigators be knocking on Google's doorstep because of the suspicious way this latest algorithm update is behaving for the search engine giant's own benefit?
History Repeats Itself
Whether the perceived unfairness of Google Panda is true or not, the media rumblings of this update is qu...
One commonsensical way to gain better Google visibility and improve your website's SEO effectiveness is to write blogs. More to the point, blogs are wonderful way to acquire links. As a webmaster, you should anticipate what your target audience should most likely type on the search bar in order to get to your page. It's still the best way to optimize your website.
Making Blog Content Out of Keywords
Keyword-based blog content is one of the most powerful methods of SEO. Here's who you go about it. If your customers want to acquire spa services within the Los Angeles area, then the obvious key phrase there is "Los Angeles spa services". I...
The question in everyone's minds at this point is "What are the current issues and projects that the Google Web Spam Team will choose to tackle for 2011? All indications point to Google making the decision to go back to basics. What this means is that the search engine giant is now concentrating on improving the services of what made it into a multinational conglomerate known the world over: Providing organic search results with little to no spam and unrelated websites included in its index.
What Going Back to Basics Entails
Blog comment spam, keyword spamming, and so forth has long been a problem with Google ever since it became the go...
Google TV—a Google service that combines video, apps, and TV together in a SmartTV format using the Android Operating System— is already upon us, so the question in everyone's mind is whether or not Google is also increasing its focus on video content indexing. With that said, that's a rather loaded question, because it implies (directly or indirectly) that Google hasn't been focusing enough on indexing video content, which is far from the truth.
Google and Video Content Indexing
Google is the type of company that lives and dies by how comprehensive its search engine is. Acquiring as much web data as it could possibly have is part o...
Will there be any adverse effects on your website's SEO effectiveness and page ranking if you cross-link it to many of your other websites? Cross-linking, in many ways, seems like an artifact of the bygone era of Web 1.0 — wherein moving GIFs and hard-to-load flash intros were the norm, and in order for one of your sites to gain traffic, it was considered a good idea to link it to another, more popular site regardless of whether or not they're even tangentially related to each other.
When Can Cross-Linking Be Bad?
By bad, of course, we mean lower page rankings or less effective SEO. To be sure, cross-linking is a sound practice in ter...