May
06
2011
May 06, 2011

By Kris Sroka (Guest Writer) Content Is the King You have probably heard it many times: “content is the king”, but actually in the world of SEO that is probably the number one statement that is always true. The SEO gurus can argue about a lot of things, and they can have different opinions about almost any aspect of SEO, but everybody agrees on the importance of the content. So, in this article I would like to give you a few tips related to content that could improve your website’s rankings and generate more traffic to your site. Social Engagement and Interactivity We already know that quality and relevancy of the content is...

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Dec
08
2010
Dec 08, 2010

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in the body of the text? How do I put this all together so that my site will be highly relevant for Google etc... A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you must understand as a search engine optimization expert is that algorithms change. Just when you think you u...

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Sep
10
2010
Sep 10, 2010

In this post, I will show you how to best optimize your website using on-site optimization strategies. To become more relevant in the major search engines like Google and Yahoo, you have to work on the on-site optimization techniques, which means the elements you optimize on your pages. The off-site optimization factors include the link building techniques you use to gain more quality and quantity link partners from high Google Page Rank and Authority partners, which plays a very important role to gain top placements. Studies have shown that the off-site optimization accounts for about 65-70% of your search engine rankings and sometimes e...

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May
28
2009
May 28, 2009

Are You a Chump or a Trump? (1/2)

Donald Trump is a real estate mogul. The man knows how to get what he wants, knows how to make a sale, and definitely knows what’s important when it comes to converting a sale. In your business, it would be best if you had this mentality and a drive to succeed like this man has. If you’re not worried about website sales conversion, you’re not really into your business. Give yourself a pat on the back if you’re still reading, because that means that you care and want to learn what works for website sales conversion. Take baby steps. First, get people to ‘click here to read more’ or ‘find out how to win [item] here’. Get them i...

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May
28
2009
May 28, 2009

Are You A Chump or a Trump? (2/2)

In the first segment of this article, we talked about various ways that you can improve your website sales conversion. Without further dallying or wasted time, here are some more tips that might be helpful in your business success and improving conversion rates. In order to contact people or companies that you want to work with, you have to gain permission. There is this thing called privacy, and people take it very seriously. Cold calling is a fine sales tactic, but only after you have gotten the number from the actual visitor themselves. Otherwise, you’re not being a good businessperson. Plus, a lot of information isn’t offered by trac...

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