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Search Engine Optimization (SEO) is a complicated business, thanks to the regular updates done on Google's search algorithm. With the widespread rollover of the Google Panda 3.4 (added to more than 50 updates from March to April 2012), the war against link farms, blog networks that use spam, and links originating from unrelated sites continues. The casualties of this latest SEO battle were immeasurable; a lot of sites that depended on the "SEO" tactics of blog spamming, link building through unrelated sties, and link farming have suffered lowered page ranks or de-indexing. Search Engine Marketing Is Forever Evolving Search Engine Marketing (SEM) needs to evolve along with the newest trends […]

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Search Engine Optimization (SEO) experts had their hands full between March and April. The reason? No other than Google’s new updates to its algorithm, the most important of which is Google Panda 3.4.  Even though the sweeping changes and regular updates can be troubling to companies that are still using outdated SEO tactics, they're still done for the betterment of the product in the long run. While it may be difficult to take all the new changes, in the end, SEO experts would be smart to adapt to these updates because Google remains the leader in the field of search engine technology, and wherever it leads, many websites follow and […]

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Thanks to the advent of the worldwide web, it's now possible to gain an international following (online) without paying an arm and a leg for it. Online marketing is the wave of the future, and many companies big or small are now taking full advantage of the until-recently unimaginable invention known as the Internet. However, this brave new frontier in marketing and promotion shouldn't be handled by amateurs alone despite its ease of use. In order to truly utilize the full potential of online marketing, SMBs (small to medium businesses) need to depend on the expertise of the best online marketing company they could possibly find. Online Marketing is the […]

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There's no company that's worth its salt that doesn't want to expand its business further and wider. All companies want to grow and flourish in their respective field. They all want to sell more products and services, become household names, and have loyal customers that will (metaphorically) follow them to the ends of the earth. This is the reason why companies spend thousands, even millions, of dollars on marketing and advertising. However, because of the advancements in technology we have at present, every business can now advertise their wares without any additional costs (or at least at a reduced, cost-effective price). The Magic of Internet Marketing and the Online Marketing […]

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Here are the things you need to remember when putting in anchor texts. First off, multiple anchors from the same page don't offer more value. Putting the same link on the same page doesn't at all help in the SEO (search engine optimization) side of things, and users aren't too keen about them either. There's no additional value in being redundant with the same anchor texts. As such, anchor text link diversity provides the strongest benefit for your website's overall SEO visibility. Keep in mind that while having anchor text from multiple addresses is helpful, they're not as beneficial if they come from multiple domains. You should get anchor text […]

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