Dec
08
2010
Dec 08, 2010

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in the body of the text? How do I put this all together so that my site will be highly relevant for Google etc... A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you must understand as a search engine optimization expert is that algorithms change. Just when you think you understan...

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Sep
10
2010
Sep 10, 2010

In this post, I will show you how to best optimize your website using on-site optimization strategies. To become more relevant in the major search engines like Google and Yahoo, you have to work on the on-site optimization techniques, which means the elements you optimize on your pages. The off-site optimization factors include the link building techniques you use to gain more quality and quantity link partners from high Google Page Rank and Authority partners, which plays a very important role to gain top placements. Studies have shown that the off-site optimization accounts for about 65-70% of your search engine rankings and sometimes even ...

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May
28
2009
May 28, 2009

Are You a Chump or a Trump? (1/2)

Donald Trump is a real estate mogul. The man knows how to get what he wants, knows how to make a sale, and definitely knows what’s important when it comes to converting a sale. In your business, it would be best if you had this mentality and a drive to succeed like this man has. If you’re not worried about website sales conversion, you’re not really into your business. Give yourself a pat on the back if you’re still reading, because that means that you care and want to learn what works for website sales conversion. Take baby steps. First, get people to ‘click here to read more’ or ‘find out how to win [item] here’. Get them...

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May
28
2009
May 28, 2009

Are You A Chump or a Trump? (2/2)

In the first segment of this article, we talked about various ways that you can improve your website sales conversion. Without further dallying or wasted time, here are some more tips that might be helpful in your business success and improving conversion rates. In order to contact people or companies that you want to work with, you have to gain permission. There is this thing called privacy, and people take it very seriously. Cold calling is a fine sales tactic, but only after you have gotten the number from the actual visitor themselves. Otherwise, you’re not being a good businessperson. Plus, a lot of information isn’t offered by tr...

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May
27
2009
May 27, 2009

No one is ever going to have a 100% website sales conversion rate. Even big name websites like Amazon and eBay have millions of people who come specifically to browse, not to buy, every day. However, that browsing could lead to eventual buying when something is needed and the consumer thinks ‘oh, I saw it on this site for a great deal’. Don’t discount your browsers. However, you should also do everything in your power to make every visitor a customer. You know it will never happen, and so do most other entrepreneurs out there. That doesn’t mean that you can’t take on the mentality to strive for the best in every single situation. ...

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