Blog - Part 20
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Marketing Ignite Blog

May 28 , 2009

Are You A Chump or a Trump? (2/2)

1 Comment Posted By: Johan Hedin Category: SEO Strategy

In the first segment of this article, we talked about various ways that you can improve your website sales conversion. Without further dallying or wasted time, here are some more tips that might be helpful in your business success and improving conversion rates.

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No one is ever going to have a 100% website sales conversion rate. Even big name websites like Amazon and eBay have millions of people who come specifically to browse, not to buy, every day. However, that browsing could lead to eventual buying when something is needed and the consumer thinks ‘oh, I saw it on this site for a great deal’. Don’t discount your browsers. However, you should also do everything in your power to make every visitor a customer. You know it will never happen, and so do most other entrepreneurs out there.

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Business has changed dramatically in the past few years. More people are relying on personal relationships to influence their buying decisions than ever before. Whether this is just a new trend or a result of the internet being so mysterious, it certainly works if you work it. Part of the basic suite of Web 2.0 marketing tools, social media marketing is a necessary part of any business that wants to survive online today. Using social networks to interact with customers and potential customers is a great way to make sales when you might not have thought you would.

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Social media marketing is a great way to diversify your business marketing techniques. With the changing industry and trends of the world, more and more people enjoy being befriended and ‘assured’ into buying something rather than having a hard sell forced on them. People like to feel like they can trust others. It’s just human nature. Therefore, when you reach out to your customers on a social level and create that bond between yourself and your audience, you are increasing your opportunity to recommend your own product or service for their specific needs.

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There are two main areas of pay per click marketing that people need to learn about. The first, and often most popular, is using PPC campaigns for affiliate marketing programs. This allows you to pay a small fee to have your ads in the sponsored results, generating more conversions to your affiliate links and cashing in every single time that someone clicks through to the website. The second type of pay per click marketing is when you use it for your actual business or website, and pay to have customers sent to your site.

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