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From the get go, let this one fact be clear: Duplicate content isn't a punishable offense in Google search result terms, but the act of spamming duplicate content is. For instance, if some spammer comes along and makes a page that contains plagiarized content from Wikipedia or other similar sources in order to drive up traffic for ecommerce's sake without so much as marking it up or adding valid content, then that's spamming by definition. This attempt at manipulating the system is a disservice to Google and its users. These are the sites that get punished and have their rankings reduced or revoked altogether. To be sure that your rankings […]

Web content and search engine optimization techniques mostly revolve on how original or unique your content are in light of search engine policies concerning duplicate content. To be more specific, search quality depends on the uniqueness of your site, although duplicate content in and of itself isn't something that's penalized, despite possible belief. Even on Google's Webmaster Guidelines on duplicate content outright acknowledges that most duplicate content has been made without deception in mind, so Google has no intention of penalizing each and every last instance of it. The thing is, because plagiarizers, spammers, and scammers typically use duplicate and redundant content, people have begun associating it as a punishable […]

If you're looking for a quick way to improve the SEO of your website, then consider making use of your title tags. The title tag is text featured at the top of your browser window. It labels what the page is about, more often than not (e.g., the main page is labeled as the main page and so forth). Arguably, these tags may be the most important SEO tags you have on hand. The majority of search engines display sixty to seventy characters from your title tag. A tag that is too long will be cut off at around seventy characters on the SERP (search engine results page). Why Title […]

Because tags used to help in garnering top page ranks, webmasters and spammers soon abused them to the point that search engines have placed less importance in such tags. Truth be told, not every website that adds the "California insurance" tag into their keywords tag can attain a top ten ranking within the results for "California insurance. Nevertheless, tags in general are still invaluable when it comes to SEO. History of Tags and SEO In the early days of the Internet, keyword tags have a great impact on a website's ranking within any given SERP (search engine results page). Nowadays, keyword tags have relatively little to no influence on where […]

Google's latest Panda update has already arrived, and it has again changed the landscape of the search engine field for the foreseeable future. The blogosphere at large and several technology news pundits are seeing the update as a way for Google to give a boost on its own properties while burying the rest of its competition in the dust. Will antitrust investigators be knocking on Google's doorstep because of the suspicious way this latest algorithm update is behaving for the search engine giant's own benefit? History Repeats Itself Whether the perceived unfairness of Google Panda is true or not, the media rumblings of this update is quite reminiscent of the […]