Because tags used to help in garnering top page ranks, webmasters and spammers soon abused them to the point that search engines have placed less importance in such tags. Truth be told, not every website that adds the "California insurance" tag into their keywords tag can attain a top ten ranking within the results for "California insurance. Nevertheless, tags in general are still invaluable when it comes to SEO. History of Tags and SEO In the early days of the Internet, keyword tags have a great impact on a website's ranking within any given SERP (search engine results page). Nowadays, keyword tags have relatively little to no influence on where […]
Read StoryThe Consequences of Google Panda 2.5
Google's latest Panda update has already arrived, and it has again changed the landscape of the search engine field for the foreseeable future. The blogosphere at large and several technology news pundits are seeing the update as a way for Google to give a boost on its own properties while burying the rest of its competition in the dust. Will antitrust investigators be knocking on Google's doorstep because of the suspicious way this latest algorithm update is behaving for the search engine giant's own benefit? History Repeats Itself Whether the perceived unfairness of Google Panda is true or not, the media rumblings of this update is quite reminiscent of the […]
Read StoryOne commonsensical way to gain better Google visibility and improve your website's SEO effectiveness is to write blogs. More to the point, blogs are wonderful way to acquire links. As a webmaster, you should anticipate what your target audience should most likely type on the search bar in order to get to your page. It's still the best way to optimize your website. Making Blog Content Out of Keywords Keyword-based blog content is one of the most powerful methods of SEO. Here's who you go about it. If your customers want to acquire spa services within the Los Angeles area, then the obvious key phrase there is "Los Angeles spa […]
Read StoryThe question in everyone's minds at this point is "What are the current issues and projects that the Google Web Spam Team will choose to tackle for 2011? All indications point to Google making the decision to go back to basics. What this means is that the search engine giant is now concentrating on improving the services of what made it into a multinational conglomerate known the world over: Providing organic search results with little to no spam and unrelated websites included in its index. What Going Back to Basics Entails Blog comment spam, keyword spamming, and so forth has long been a problem with Google ever since it became […]
Read StoryVideo Sitemaps and Google Video Index
Google TV—a Google service that combines video, apps, and TV together in a SmartTV format using the Android Operating System— is already upon us, so the question in everyone's mind is whether or not Google is also increasing its focus on video content indexing. With that said, that's a rather loaded question, because it implies (directly or indirectly) that Google hasn't been focusing enough on indexing video content, which is far from the truth. Google and Video Content Indexing Google is the type of company that lives and dies by how comprehensive its search engine is. Acquiring as much web data as it could possibly have is part of the […]
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