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Business has changed dramatically in the past few years. More people are relying on personal relationships to influence their buying decisions than ever before. Whether this is just a new trend or a result of the internet being so mysterious, it certainly works if you work it. Part of the basic suite of Web 2.0 marketing tools, social media marketing is a necessary part of any business that wants to survive online today. Using social networks to interact with customers and potential customers is a great way to make sales when you might not have thought you would.

Social media marketing is a great way to diversify your business marketing techniques. With the changing industry and trends of the world, more and more people enjoy being befriended and ‘assured’ into buying something rather than having a hard sell forced on them. People like to feel like they can trust others. It’s just human nature. Therefore, when you reach out to your customers on a social level and create that bond between yourself and your audience, you are increasing your opportunity to recommend your own product or service for their specific needs.

There are two main areas of pay per click marketing that people need to learn about. The first, and often most popular, is using PPC campaigns for affiliate marketing programs. This allows you to pay a small fee to have your ads in the sponsored results, generating more conversions to your affiliate links and cashing in every single time that someone clicks through to the website. The second type of pay per click marketing is when you use it for your actual business or website, and pay to have customers sent to your site.

If you are marketing your own business, you’re likely to take special care of it at all times. However, when it comes to marketing websites for others through affiliate marketing, you might not be as readily able to produce the best results because you are promoting someone else’s product or service. Here’s the trick: you need to take ownership of all of your affiliate relationships and the products that they sell. Make them your own, and you will be able to make them more successful in the long run. With affiliate marketing, you don’t even have to start a business of your own.

Professional website design? Check. Useful information, links, and content? Check. SEO optimized text and headlines for higher rankings? Check. Off site SEO used where applicable? Check—wait, you don’t have your off site materials search engine optimized? Then your website will only be as good as it is on its own two feet. You built your website to sell a product, service, or to give information. You used various off site tools to market and promote your website and increase traffic. How are people going to find your off site materials if they aren’t as equally optimized as the site itself?