Nov
21
2012
Nov 21, 2012

SEO Roadmap for Online Sellers

When you are selling online, you have quite a few things on your plate, and your website’s SEO might be taking the backseat. It might not seem important at first, but you will find that when you ignore the search engine optimization for your site, even an online retail site that theoretically would be able to find visitors without much trouble, things are going to suffer. Even those who were up on their SEO over the past couple of years need to realize that the changes to the algorithms, namely Google’s Panda and Penguin updates, their SEO might have changed, as well. If you want to succeed, you want to make sure that you are always us...

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Nov
13
2012
Nov 13, 2012

Google AdWords, in a nutshell, is Google's own personal paid online advertising tool. It serves as the software and search engine giant's main avenue of earning money. It's the advertising product that allows Google to earn billions of dollars annually. AdWords is also a PPC (pay-per-click) advertising platform that comes in CPM (cost-per-mille or cost-per-thousand-impressions) and cost-per-click (CPC) advertising variants. It uses media-rich ads, text ads, and banner ads while also taking advantage of the fact that Google's search engine solutions itself can assist in making the ads more widespread within the Information Superhighway (bec...

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Nov
08
2012
Nov 08, 2012

Fresh content is important for search engine optimization (SEO) signals. That's par for the course. That's arguably SEO 101 right there. Many webmasters invest in writers and article creators (formerly article spinners until Google put a stop to article spinning as a viable SEO resource care of the Google Penguin update) in order to reap the benefits of having fresh content each time. Publishing blog updates that include a webmaster's take on the freshest news, topics, and viral videos across the web is a surefire way to attract people to your website, since you're able to keep yourself relevant that way. Content Freshness versus Quality C...

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Nov
05
2012
Nov 05, 2012

Reasons Why You Should Outsource Your SEO

The main reason you should outsource your SEO is because you couldn't handle the workload by yourself. It's the same reason why any company would outsource its services to other countries, really. Besides which, it's a lot cheaper to do so and you'll save a lot of money by letting someone else do the work for you. SEO outsourcing is a common tactic employed by SEO startups to keep their clients satisfied even though they lack the employees or company size to normally deal with the huge amount of tasks given to them. A typical SEO company will certainly benefit from using outsourced SEO in order to take in more clients than they usually could....

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Nov
02
2012
Nov 02, 2012

Google's search algorithm has received a new important update that deals with its Page Layout filter. This planned update on the filter was first publicized back in January 2012. The Top Heavy update eventually came about within a two-week period. Throughout those 14 days, Google did the twentieth Panda update, the first EMD update, the third Penguin update, and the second Top Heavy update. With that said, the layout algorithm update has little to do with either Penguin or Panda.   Furthermore, the Layout Algorithm of Google helps improve the user experience by finding websites that have more web content than ad content. For the...

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