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Should I hire in-house SEO specialists or outsource instead? This question keeps many business owners up at night. Do you lose sleep over this, too? When it comes to SEO, you want to have the best SEO guy in town. I mean, you can’t just let a random guy who claims “I do SEO” touch your business. Right? So we decided to help you answer this question once and for all. In this blog post, we’re going to uncover the deep crevices of the in-house vs. outsourced SEO issue so you can make the best decision for your business. In-house Vs. Outsourced SEO: 3 Important Questions to Ask Yourself The […]

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Keywords form a vital part of any writing assignment. It is only the keywords which can boost your rankings or show you the door when it comes to climbing up the page rank. This increases the relative worth of keywords and makes them an important part of your writing process. However, at times you might have noticed that keywords get repeated or duplicated. This is a precarious situation, especially if you are managing a PPC account. However, all is not lost yet and you can take corrective measures to ensure that your PPC account is clean of duplicate keywords. Before we dwell on the process of removing the duplicate keywords […]

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Everyone knows that SEO is a huge field, and it requires a ton of knowledge to get it right. However, if you are serious enough, you are going to take the plunge in and learn as much as possible. Your marketing firm, business, or blog can’t afford to not have the visitors – because visitors lead to money. A good rule of thumb online is that the more visitors you have, the more money you’ll make. It’s a principle that applies to offline business too. SEO is all about pulling in those visitors, because search engines are one of the primary ways that people find websites. Improving your authorship and […]

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On July 29th, 2009, Yahoo and Microsoft announced a deal in which Bing would power Yahoo Search results. So, in order to rank highly in Yahoo Search results, you have to learn how to rank well in Bing. Ranking well on Yahoo! Search means that you have to rank well in Bing. That means that you have to know what the SEO ranking factors are for Bing, so that you can apply them effectively. In order of their importance, let’s explore the top ranking factors. A lot has changed in the last ten years in regards to search engine ranking factors, and keywords, meta tags, and back links now take […]

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If you were looking at your site's statistics and noticed a drop in traffic on October 4, there is a high chance that your website was affected by Google's most recent update, Penguin 5.0. This new update, also referred to as Penguin 2.1, has been publicly confirmed by Google on Twitter. According to a Tweet from Matt Cutts, head of Google's Search Quality Team, this most recent update will only affect around 1% of all search queries. Whether this figure is accurate or not, many websites seem to be affected by it, as there are numerous stories going around webmaster circles of people who've had their traffic drop right after […]

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