Sep
04
2012
Sep 04, 2012

On one hand, pay per click (PPC) schemes like Google AdWords allow you to gain first page exposure on top keywords using the help of Google itself instead of relying on third-party search engine optimization (SEO) experts who are forever trying to figure out Google's policies and algorithm methodology. On the other hand, PPC schemes aren't cheap, while SEO is a lot more dynamic and adaptable to the changes of the Internet. Google AdWords is also a money pit for small or startup businesses that are competing against large, multinational corporations from the same industry that also use Google AdWords; Google will obviously prioritize their hig...

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Aug
29
2012
Aug 29, 2012

When picking the best way to profit from your website traffic... whether it's search engine optimization (SEO) schemes, Google AdWords, or other pay per click (PPC) systems... you need to be aware of the pros and cons of these methods. To clarify, Google AdWords is just Google's own PPC method; one of many PPC schemes out there, in fact. At any rate, this article will tackle whether you're better off using SEO to drive traffic to your website or if it's more profitable to depend on PPC schemes like Google AdWords to acquire more web exposure. More Ad Campaign Control versus Expensiveness and Content Policy Restrictions Google AdWords, i...

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Aug
24
2012
Aug 24, 2012

Internal links (as opposed to external ones) are hyperlinks located within your website that directs visitors to the same domain these hyperlinks are located on. They're crucial to search engine optimization (SEO) because they enable search engines to crawl through your site more thoroughly. What's more, internal linking can even help promote keyword clusters and increase possible key phrases you can use to further expose your site to the general Internet public. Keyword Clusters and Internal Linking   Clustering keywords can increase the effectiveness and speed of your link building efforts. It is based on how passing the inter...

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Aug
20
2012
Aug 20, 2012

Even though creating quality content and optimizing it for search engines remain one of the best ways to naturally foster genuine interest on your website from Internet users, being able to make this material available to the online masses is also vital. One way to increase online awareness of your site is through internal linking. Your internal linking structure plays an important role in search engine page results (SERP) ranking, particularly when it comes to ranking in multiple phrases. What Is Internal Linking? Internal linking is when a link points to a page on the same domain that the link belongs to. When it comes to internal lin...

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Aug
17
2012
Aug 17, 2012

Instead of concentrating on your heading text, reciprocal links, and keyword-laden content to make your website rise up in the search engine results page (SERP) rankings, you should now focus your attention on your Facebook fan page's search engine optimization (SEO). When it comes to boosting Facebook SEO, you need to tread your path carefully. Facebook is one of many websites that has a nofollow policy wherein direct linking your website to your fan page will not yield any SEO-related value. The Reality of SEO Today in Light of Social Media Dominance Because many Internet users are social media addicts nowadays, it's only natural for ...

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