Digital Marketing Trends After COVID-19

We are undoubtedly living in unprecedented times, one that the vast majority of existing businesses have never had to deal with before. As many countries throughout the world are battling the second wave of COVID-19, there is great need for businesses

How to Drive ROI When Digital Advertising Costs Keep Rising?

We social media marketers at Marketing Ignite will cover for your long list of objectives in marketing your brand in the first place, which includes bringing brand awareness across your target audience through the Internet and establishing Return on Investment (ROI).

How to Perform a Google Ads Audit (Complete Checklist)

You have your Google Ads prepared, you’ve done a mix of manual bidding and some smart bidding (because it’s a new campaign), and you believe you’ve prepped enough to get your digital marketing campaign started.

However, your ads seem to have hit a bit of a snag. They’re not impacting your audience as much as you intended.

Smart Bidding Strategies in Google Ads (The Complete Guide)

Your first experiences with smart bidding might intimidate you. It could confuse you, you could wonder what the whole point is, or if it’s even helping you or your business at all. It’s not surprising that many marketers still distrust machine learning and artificial intelligence