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What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

We social media marketers at Marketing Ignite will cover for your long list of objectives in marketing your brand in the first place, which includes bringing brand awareness across your target audience through the Internet and establishing Return on Investment (ROI). ROI or Return of Investment — in its most basic terms — is the amount of money you get from investing or putting money into something, be it land or your business. In business terms, a successful company is partly defined by a healthy ROI. Let's take a look at how to increase your ROI from digital marketing. You should specifically know metrics to monitor and which tools to use.[...]

What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

It is perhaps fair to say that the world has been turned upside down by the Covid 19 pandemic. Many aspects of life, which we have taken for granted for so many years, we now find ourselves reappraising. The unwritten parameters which have corralled our thinking and behavior, both socially and in business, have been put on hold, the old and tired conventions of the pre-pandemic era may even be permanently consigned to history. One of the worst market sectors affected by the pandemic has been tourism. The effect this has had on Thailand’s economy should not be underestimated. Pre-Covid, tourism in Thailand accounted for 21.9% of GDP for [...]