On-site Optimization - Part 2

Marketing Ignite Blog

There is a new "buzzword" when it comes to increasing a website's visitors and having all relevant pages crawled through by search engine bots. The magic word is "sitemaps". In a nutshell, a sitemap is an XML file that catalogs URLs for your website along with extra metadata about every single URL. The metadata covers things such as how important the URL is, how often it's changed or updated, when it was last updated, and what is its role on the grand scheme of your site, among many other functions. Even though sitemaps won't necessarily improve your SERP rankings, what it can do is help search engines have an easier […]

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Internal links (as opposed to external ones) are hyperlinks located within your website that directs visitors to the same domain these hyperlinks are located on. They're crucial to search engine optimization (SEO) because they enable search engines to crawl through your site more thoroughly. What's more, internal linking can even help promote keyword clusters and increase possible key phrases you can use to further expose your site to the general Internet public. Keyword Clusters and Internal Linking Clustering keywords can increase the effectiveness and speed of your link building efforts. It is based on how passing the internal strength between pages of your website can make it a lot more […]

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Even though creating quality content and optimizing it for search engines remain one of the best ways to naturally foster genuine interest on your website from Internet users, being able to make this material available to the online masses is also vital. One way to increase online awareness of your site is through internal linking. Your internal linking structure plays an important role in search engine page results (SERP) ranking, particularly when it comes to ranking in multiple phrases. What Is Internal Linking? Internal linking is when a link points to a page on the same domain that the link belongs to. When it comes to internal links, you should […]

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Jul 24 , 2012

The Importance of Keywords in SEO

1 Comment Posted By: Johan Hedin Category: On-site Optimization

Here's the understatement of the millennium: keywords are important in search engine optimization (SEO). Back in the days of Web 1.0, reciprocal links and web directory listings were abused by spammers and some such, so the keyword eventually became one of the prime factors for determining your search engine results page (SERP) ranking, or at least it plays a major role into how high you could go SEO-wise. Search strings are usually matched against keywords, and even though search engines like Google use a lot more variables to rank websites aside from how many search terms are found on a given page, keywords are nevertheless still needed in order to […]

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Jul 16 , 2012

Basic Commonsensical SEO Tips and Tricks

2 Comments Posted By: Johan Hedin Category: On-site Optimization

Search engine optimization (SEO) has certain basic things you should follow in order to do it right. That's because it can be overwhelming for people to take in all the available techniques, tips, and tricks out there to ensure that their website is fully optimized for search engines; before you can run, you should first learn how to walk and all that. On the other hand, providing helpful, solid, and good content that lots of people in your field will be interested in is still the best way to acquire links and better search engine results page (SERP) ranks. Applying Common Sense to SEO You shouldn't just read every last […]

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