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Fresh content is important for search engine optimization (SEO) signals. That's par for the course. That's arguably SEO 101 right there. Many webmasters invest in writers and article creators (formerly article spinners until Google put a stop to article spinning as a viable SEO resource care of the Google Penguin update) in order to reap the benefits of having fresh content each time. Publishing blog updates that include a webmaster's take on the freshest news, topics, and viral videos across the web is a surefire way to attract people to your website, since you're able to keep yourself relevant that way. Content Freshness versus Quality Content Google itself has talked […]

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Google's search algorithm has received a new important update that deals with its Page Layout filter. This planned update on the filter was first publicized back in January 2012. The Top Heavy update eventually came about within a two-week period. Throughout those 14 days, Google did the twentieth Panda update, the first EMD update, the third Penguin update, and the second Top Heavy update. With that said, the layout algorithm update has little to do with either Penguin or Panda. Furthermore, the Layout Algorithm of Google helps improve the user experience by finding websites that have more web content than ad content. For the longest time, people kept ending up at sites that […]

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Sep 20 , 2012

Your Guide to Sitemaps and Their Importance

Posted By: Johan Hedin Category: On-site Optimization

There is a new "buzzword" when it comes to increasing a website's visitors and having all relevant pages crawled through by search engine bots. The magic word is "sitemaps". In a nutshell, a sitemap is an XML file that catalogs URLs for your website along with extra metadata about every single URL. The metadata covers things such as how important the URL is, how often it's changed or updated, when it was last updated, and what is its role on the grand scheme of your site, among many other functions. Even though sitemaps won't necessarily improve your SERP rankings, what it can do is help search engines have an easier […]

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Internal links (as opposed to external ones) are hyperlinks located within your website that directs visitors to the same domain these hyperlinks are located on. They're crucial to search engine optimization (SEO) because they enable search engines to crawl through your site more thoroughly. What's more, internal linking can even help promote keyword clusters and increase possible key phrases you can use to further expose your site to the general Internet public. Keyword Clusters and Internal Linking Clustering keywords can increase the effectiveness and speed of your link building efforts. It is based on how passing the internal strength between pages of your website can make it a lot more […]

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Even though creating quality content and optimizing it for search engines remain one of the best ways to naturally foster genuine interest on your website from Internet users, being able to make this material available to the online masses is also vital. One way to increase online awareness of your site is through internal linking. Your internal linking structure plays an important role in search engine page results (SERP) ranking, particularly when it comes to ranking in multiple phrases. What Is Internal Linking? Internal linking is when a link points to a page on the same domain that the link belongs to. When it comes to internal links, you should […]

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