Archive for the ‘Pay-Per-Click Advertising’ Category.

Jan 10, 2014

Keywords form a vital part of any writing assignment. It is only the keywords which can boost your rankings or show you the door when it comes to climbing up the page rank. This increases the relative worth of keywords and makes them an important part of your writing process. However, at times you might have noticed that keywords get repeated or duplicated. This is a precarious situation, especially if you are managing a PPC account.However, all is not lost yet and you can take corrective measures to ensure that your PPC account is clean of duplicate keywords. Before we dwell on the process of removing the duplicate keywords from the PPC ac...

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Nov 13, 2012

Google AdWords, in a nutshell, is Google's own personal paid online advertising tool. It serves as the software and search engine giant's main avenue of earning money. It's the advertising product that allows Google to earn billions of dollars annually.AdWords is also a PPC (pay-per-click) advertising platform that comes in CPM (cost-per-mille or cost-per-thousand-impressions) and cost-per-click (CPC) advertising variants. It uses media-rich ads, text ads, and banner ads while also taking advantage of the fact that Google's search engine solutions itself can assist in making the ads more widespread within the Information Superhighway (bec...

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Sep 04, 2012

On one hand, pay per click (PPC) schemes like Google AdWords allow you to gain first page exposure on top keywords using the help of Google itself instead of relying on third-party search engine optimization (SEO) experts who are forever trying to figure out Google's policies and algorithm methodology. On the other hand, PPC schemes aren't cheap, while SEO is a lot more dynamic and adaptable to the changes of the Internet. Google AdWords is also a money pit for small or startup businesses that are competing against large, multinational corporations from the same industry that also use Google AdWords; Google will obviously prioritize their hig...

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Aug 29, 2012

When picking the best way to profit from your website traffic... whether it's search engine optimization (SEO) schemes, Google AdWords, or other pay per click (PPC) systems... you need to be aware of the pros and cons of these methods. To clarify, Google AdWords is just Google's own PPC method; one of many PPC schemes out there, in fact. At any rate, this article will tackle whether you're better off using SEO to drive traffic to your website or if it's more profitable to depend on PPC schemes like Google AdWords to acquire more web exposure.More Ad Campaign Control versus Expensiveness and Content Policy RestrictionsGoogle AdWords, i...

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May 27, 2009

There are two main areas of pay per click marketing that people need to learn about. The first, and often most popular, is using PPC campaigns for affiliate marketing programs. This allows you to pay a small fee to have your ads in the sponsored results, generating more conversions to your affiliate links and cashing in every single time that someone clicks through to the website. The second type of pay per click marketing is when you use it for your actual business or website, and pay to have customers sent to your site. What are the advantages of paying for traffic generation, though, when there are so many free marketing tools out there? ...

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