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What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

The different search engine optimization (SEO) trends in Thailand in 2023 have changed significantly since last year, the year before, or the start of the New Twenties (which is 2020). If you wish to establish a digital marketing presence in Thailand, knowing this answer is a must.The 2020 trends were dictated upon by the COVID-19 pandemic and the numerous lockdowns that had Thailand citizens forced to spend more time online than offline, even when conducting business.The Many Changes in Thailand SEO Trends Since 2020Prime Minister Prayut Chan-o-cha, who has been the Thai PM since 2014, called for the Thai citizenry to stay home, leading to more trends involving stay-at-home shopping. […]

What's the secret to building a successful digital marketing brand strategy? It's certainly easier said than done. If you think about it for a minute, you'll realize that everyone has a "brand" or identity that "sells" themselves to other people, in a sense. You don't need to be a marketing expert to realize that even gardeners and teachers along with marketers "advertise" themselves through their personality, voice, values, and appearance. The same is true when it comes to companies. Regardless of how big or small your company is—whether it's a multinational or startup company—you want to establish a branding strategy that takes advantage of today's Internet-connected digital [...]

An SEO audit checklist is a crucial element of an effective Search Engine Optimization (SEO) campaign. Every now and then, there ’ s a need to conduct an SEO audit of your website to check if it is still relevant to important popular keywords and key phrases that you want to rank high for in Google in order to better target your audience. You could also potentially be targeting a keyword, only to rank for another keyword (much worse if it's a keyword unrelated to your field or industry) due to Google's constant algorithm changes. Google also works on a relevancy and recency basis. It archives older results no matter [...]

Google officially announced the Core Web Vitals update to the digital world on its blog in May 2020. A couple of months later, the search engine giant confirmed that Core Web Vitals will become direct Google ranking signals from May 2021 onwards. With less than a month to go, it’s not surprising that webmasters (who have not yet done so) are scrambling to understand what this update is and how it can affect their rankings. This article will discuss in detail why you should be ready and how you can prepare your website for the Core Web Vitals update. Behind the Google Core Web Vitals. As part of their [...]