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Marketing Ignite Blog

Oct 31 , 2012

The Bottom Line of Google Penguin 3

3 Comments Posted By: Johan Hedin Category: Off-site Optimization

Here's the bottom line in regards to the latest Penguin update: It's not the end of the search engine optimization (SEO) world as we know it, but change has to be observed in order for businesses to survive these latest developments. To be quite frank, SEO isn't dead in the water at all; as long as search engines exist, there will always be a way to make your website more visible for them, because indexing sites is what they're mainly used for anyway. For sure, the Penguin update is controversial, but in order for companies to stay afloat in this brave new world of strict standards in search engine algorithms, […]

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The disavow link tool is a tool you can use to disavow (that is, disown, reject, and recant) links to your website in case they are "unnatural" in nature and can possibly do more harm than good when it comes to your site's search engine optimization (SEO). Whenever a manual spam action is done to your site, you can use the disavow links tool (made by Google or Bing) in order to resolve the issue. Obviously, links are the strongest signal used by search engines in order to gather content for its search engine results pages (SERPs). Google tends to look at links as signals that help establish the relevancy, […]

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Aug 17 , 2012

Using Branding to Boost Your Facebook SEO

1 Comment Posted By: Johan Hedin Category: Off-site Optimization

Instead of concentrating on your heading text, reciprocal links, and keyword-laden content to make your website rise up in the search engine results page (SERP) rankings, you should now focus your attention on your Facebook fan page's search engine optimization (SEO). When it comes to boosting Facebook SEO, you need to tread your path carefully. Facebook is one of many websites that has a nofollow policy wherein direct linking your website to your fan page will not yield any SEO-related value. The Reality of SEO Today in Light of Social Media Dominance Because many Internet users are social media addicts nowadays, it's only natural for SEO firms to shift their […]

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Aug 15 , 2012

Using Facebook Pages for SEO Purposes

5 Comments Posted By: Johan Hedin Category: Off-site Optimization

Because search engines like Google, Yahoo, and Bing are incorporating social networks more and more into search results, search engine optimization (SEO) experts as well as Internet marketers are progressively relying on sites like Twitter and Facebook to increase the online visibility of their clients' websites. With that said, here are the common tips and tricks that SEO firms use in order to increase the search engine results page (SERP) rankings of their customers using Facebook fan pages. Fan Page Names, Titles, Keyword Density, and Appearance Thanks to the nofollow policy of sites like Facebook and Twitter, linking back to your site using your Facebook fan page has no significant […]

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Many people have written about how to use Facebook for improving the search engine optimization (SEO) of your personal website, but have they actually provided useful tips in making your website more visible to Google, Yahoo, or Bing via your fan page? When it comes to optimizing your Facebook account or fan page, you need to do things that matter. For example, optimizing your profile picture's filename is a waste of time because Facebook automatically renames the file with random digits anyway. Using Facebook SEO Recommendations that Actually Work Furthermore, the popular (and seemingly commonsensical) tip of linking your Facebook account or fan page to your main website isn't actually […]

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