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Marketing Ignite Blog

Everyone knows that SEO is a huge field, and it requires a ton of knowledge to get it right. However, if you are serious enough, you are going to take the plunge in and learn as much as possible. Your marketing firm, business, or blog can’t afford to not have the visitors – because visitors lead to money. A good rule of thumb online is that the more visitors you have, the more money you’ll make. It’s a principle that applies to offline business too. SEO is all about pulling in those visitors, because search engines are one of the primary ways that people find websites. Improving your authorship and […]

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As you learn more about SEO, there are many things and terms that you will need to know. First, you have to know what canonical and 301 redirects are, what they are utilized for, as well as why you need to use them. While canonical and 301 redirects have been around for some time, most website owners don't realize that they exist or the reasons for their introduction. Many SEO firms will be the first to explain the benefits that they bring. What Is 301 Redirect? 301 redirect is a search engine friendly technique for webpage redirection. It is not difficult to implement and it preserves your SEO rankings. In […]

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There are people out there who believe that subdomains are bad news in the search engine optimization (SEO) front. Why is that? Subdomains are a great means of organizing your website, so why should it be detrimental to your website's SEO value? Should you go the subdirectory route instead? Many people have different opinions on the subject, though. Some people believe that consolidation is the key in order for people with subdomains and domains to succeed in making a mark in the Information Superhighway. For others, the true SEO value of subdomains lies with site links. With that said, there's no guarantee that site links will appear alongside subdomains. Moreover, […]

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Fresh content is important for search engine optimization (SEO) signals. That's par for the course. That's arguably SEO 101 right there. Many webmasters invest in writers and article creators (formerly article spinners until Google put a stop to article spinning as a viable SEO resource care of the Google Penguin update) in order to reap the benefits of having fresh content each time. Publishing blog updates that include a webmaster's take on the freshest news, topics, and viral videos across the web is a surefire way to attract people to your website, since you're able to keep yourself relevant that way. Content Freshness versus Quality Content Google itself has talked […]

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Google's search algorithm has received a new important update that deals with its Page Layout filter. This planned update on the filter was first publicized back in January 2012. The Top Heavy update eventually came about within a two-week period. Throughout those 14 days, Google did the twentieth Panda update, the first EMD update, the third Penguin update, and the second Top Heavy update. With that said, the layout algorithm update has little to do with either Penguin or Panda. Furthermore, the Layout Algorithm of Google helps improve the user experience by finding websites that have more web content than ad content. For the longest time, people kept ending up at sites that […]

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