Archive for the ‘SEO’ Category.
If you're looking for a quick way to improve the SEO of your website, then consider making use of your title tags. The title tag is text featured at the top of your browser window. It labels what the page is about, more often than not (e.g., the main page is labeled as the main page and so forth). Arguably, these tags may be the most important SEO tags you have on hand. The majority of search engines display sixty to seventy characters from your title tag. A tag that is too long will be cut off at around seventy characters on the SERP (search engine results page).
Why Title Tags Are SEO-Friendly
Because spammers and webmasters alike abu...
Because tags used to help in garnering top page ranks, webmasters and spammers soon abused them to the point that search engines have placed less importance in such tags. Truth be told, not every website that adds the "California insurance" tag into their keywords tag can attain a top ten ranking within the results for "California insurance. Nevertheless, tags in general are still invaluable when it comes to SEO.
History of Tags and SEO
In the early days of the Internet, keyword tags have a great impact on a website's ranking within any given SERP (search engine results page). Nowadays, keyword tags have relatively little to no influenc...
Google's latest Panda update has already arrived, and it has again changed the landscape of the search engine field for the foreseeable future. The blogosphere at large and several technology news pundits are seeing the update as a way for Google to give a boost on its own properties while burying the rest of its competition in the dust. Will antitrust investigators be knocking on Google's doorstep because of the suspicious way this latest algorithm update is behaving for the search engine giant's own benefit?
History Repeats Itself
Whether the perceived unfairness of Google Panda is true or not, the media rumblings of this update is qu...
The question in everyone's minds at this point is "What are the current issues and projects that the Google Web Spam Team will choose to tackle for 2011? All indications point to Google making the decision to go back to basics. What this means is that the search engine giant is now concentrating on improving the services of what made it into a multinational conglomerate known the world over: Providing organic search results with little to no spam and unrelated websites included in its index.
What Going Back to Basics Entails
Blog comment spam, keyword spamming, and so forth has long been a problem with Google ever since it became the go...
Will there be any adverse effects on your website's SEO effectiveness and page ranking if you cross-link it to many of your other websites? Cross-linking, in many ways, seems like an artifact of the bygone era of Web 1.0 — wherein moving GIFs and hard-to-load flash intros were the norm, and in order for one of your sites to gain traffic, it was considered a good idea to link it to another, more popular site regardless of whether or not they're even tangentially related to each other.
When Can Cross-Linking Be Bad?
By bad, of course, we mean lower page rankings or less effective SEO. To be sure, cross-linking is a sound practice in ter...