Archive for the ‘SEO’ Category.

Oct
11
2012
Oct 11, 2012

If you're wondering why your hard-earned SERP (search engine results page) ranking has plummeted since April 24, 2012, then it may have something to do with Google's new brainchild: Google Penguin. Unlike Google Panda, which covers Google's search engine algorithm in general, Google Penguin was specifically created in order to deal with spam. The good news for Google users is that they're less likely to end up in irrelevant sites soliciting all sorts of unrelated products for keywords barely even related to what they're selling. The bad news for many webmasters out there is the fact that their rankings will now go tumbling down due to fals...

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Oct
04
2012
Oct 04, 2012

Even back in the days of Web 1.0, sites were regularly moved from host to host, so it's common to see a "We Have Moved" page and a short message about updating bookmarks followed by an automatic redirect to the new address and host of the site. However, this all changed when Google, MSN (nowadays known as Bing), and other search engine sites came along (Yahoo wasn't a search engine back in the late nineties) and made SEO (search engine optimization) gain more importance. How to Retain SEO Ranking When Moving If you were merely moving your website, you wouldn't have any problems. However, the fact that you could lose your hard-earned SEO...

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Sep
27
2012
Sep 27, 2012

SEO or search engine optimization is among the most common strategies used for online business promotion. Companies these days either employ full time SEO consultants to optimize their sites or simply outsource this task to any competent company. Earlier, getting higher search engine rankings were all expected from the internet marketing efforts, however, you are required to explore and use several other things and practices. Further, even the companies have better awareness about the performance regarding their SEO efforts and demand for a detailed report for their ROI via SEO. This includes monitoring yours and your competitors’ SEO strat...

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Sep
20
2012
Sep 20, 2012

There is a new "buzzword" when it comes to increasing a website's visitors and having all relevant pages crawled through by search engine bots. The magic word is "sitemaps". In a nutshell, a sitemap is an XML file that catalogs URLs for your website along with extra metadata about every single URL. The metadata covers things such as how important the URL is, how often it's changed or updated, when it was last updated, and what is its role on the grand scheme of your site, among many other functions. Even though sitemaps won't necessarily improve your SERP rankings, what it can do is help search engines have an easier time crawling through ...

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Aug
24
2012
Aug 24, 2012

Internal links (as opposed to external ones) are hyperlinks located within your website that directs visitors to the same domain these hyperlinks are located on. They're crucial to search engine optimization (SEO) because they enable search engines to crawl through your site more thoroughly. What's more, internal linking can even help promote keyword clusters and increase possible key phrases you can use to further expose your site to the general Internet public. Keyword Clusters and Internal Linking   Clustering keywords can increase the effectiveness and speed of your link building efforts. It is based on how passing the inter...

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