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Jul 20 , 2012

How Does Google PageRank Work?

Posted By: Johan Hedin Category: SEO

Nobody really knows how Google PageRank works. Everybody uses it, but nobody has the faintest idea how it functions. It's a mystery. However, in terms of algorithms, Google PageRank is most likely the most important one ever created for the worldwide web. With millions of pages developed every day and billions of existing pages as of the moment, scouring the web for good content is a lot more complicated... mind-bogglingly so... than one might think. PageRank is one of the determining factors that Google uses to sift through potential SERP entries every time, which helps ensure that every search is clean and efficient. Decades of Development since the Early Days […]

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Jul 09 , 2012

The Role of the Google Keyword Tool in SEO

Posted By: Johan Hedin Category: SEO

Yes, Google has its own keyword tool. Because it comes straight from Google, you can bet your bottom dollar that using it will yield you better Google search engine results page (SERP) rankings than depending on other keyword tools for the simple fact that it's also made by Google. To be more specific, this keyword tool can assist you in building a base keyword list for your pay-per-click (PPC) campaigns and organic search efforts... plus it's free of charge to boot! The Limitations and Shortcomings of the Google Keyword Tool With that said, the application does come with its own list of shortcomings. Because it's freeware, it doesn't possess some […]

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Jul 05 , 2012

The Best Free Keyword Tools for SEO

Posted By: Johan Hedin Category: SEO

There are multiple free keyword tools for search engine optimization (SEO) purposes available on the information superhighway. Coming up with keywords is important because keyword selection determines the potential search terms that your target audience will come up with when searching for websites like yours. Picking the right keywords is your stepping stone to Internet visibility and success, so choose wisely. With that said, here are the best free keyword tools for SEO available. MultiRank Checker The iWebtool.com MultiRank Checker is a keyword tool that checks your Alexa ranking and Google SERP ranking. You can even do this for your competitors to see how well you're doing against them SEO-wise. […]

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Jun 22 , 2012

Debunking Common SEO Myths – Part Three

Posted By: Johan Hedin Category: SEO

SEO Rumors, Myths, and Fabrications To read the previous parts go to: SEO Myths - Part One and SEO Myths - Part Two The "optimization" in search engine optimization (SEO) implies the application of the best possible methods to ensure the success of a given goal without wasting resources on issues that are actually important. On that note, this article will cover and debunk some of the common myths about SEO as well as clarify what you should really do in order to gain better SEO for your website. Linking with Non-Ideal Anchor Text A non-ideal anchor text is text that's not user-friendly or appears manipulative or spam-driven. With that […]

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Jun 20 , 2012

Debunking Common SEO Myths – Part Two

Posted By: Johan Hedin Category: SEO

Separating SEO Fact from Fiction If you haven't read the Part One you can read it here. Search engine optimization (SEO) isn't rocket science. As long as your site provides a great user experience and you have editorial links linking back to it, you'll be fine. However, there are some people who view certain harmless issues and actions as SEO death traps. Instead of wasting your time worrying about the modern equivalent of old wives' tales for SEO, you should instead educate yourself about the truth. For example, certain webmasters believe that people who are scraping your blog or site by republishing your RSS feed or content is a bad […]

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