Archive for the ‘SEO Strategy’ Category.

Dec
08
2010
Dec 08, 2010

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in the body of the text? How do I put this all together so that my site will be highly relevant for Google etc... A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you must understand as a search engine optimization expert is that algorithms change. Just when you think you understan...

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May
28
2009
May 28, 2009

Are You a Chump or a Trump? (1/2)

Donald Trump is a real estate mogul. The man knows how to get what he wants, knows how to make a sale, and definitely knows what’s important when it comes to converting a sale. In your business, it would be best if you had this mentality and a drive to succeed like this man has. If you’re not worried about website sales conversion, you’re not really into your business. Give yourself a pat on the back if you’re still reading, because that means that you care and want to learn what works for website sales conversion. Take baby steps. First, get people to ‘click here to read more’ or ‘find out how to win [item] here’. Get them...

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May
28
2009
May 28, 2009

Are You A Chump or a Trump? (2/2)

In the first segment of this article, we talked about various ways that you can improve your website sales conversion. Without further dallying or wasted time, here are some more tips that might be helpful in your business success and improving conversion rates. In order to contact people or companies that you want to work with, you have to gain permission. There is this thing called privacy, and people take it very seriously. Cold calling is a fine sales tactic, but only after you have gotten the number from the actual visitor themselves. Otherwise, you’re not being a good businessperson. Plus, a lot of information isn’t offered by tr...

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Aug
21
2008
Aug 21, 2008

With all the information circulating around on the internet and all the search engines optimization companies trying to get your business, who and what can you trust? I have listed five important facts that you have to know to make well informed decisions about how to utilize your time to push this channel or facts you need to know before you hire a search engine optimization company to take care of your search marketing efforts. Fact #1: Never hire a SEO company that guarantees a number one placement in Google. There are lots of “come and go companies” promising to get your site number one in Google. First, they guarantee top p...

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