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Having access to the right email addresses is essential in the realm of digital marketing – if you can’t contact the people you absolutely must be connected with, then your business may take a serious hit. Boosting sales, increasing web traffic, and making connections – all essential aspects to thrive in the field of marketing – can only be achieved if you have the email addresses you need.This situation may sound familiar to you: you know exactly who you want to contact, and you think that scoring a collaboration with them would be mutually beneficial. You’re so excited, you’ve already got the perfect pitch drafted up… but alas, their contact […]

Many companies believe in the importance and effectiveness of “B2B marketing,” especially if done within LinkedIn. But firstly, for those not so familiar yet – what is B2B marketing, and what is LinkedIn?B2B means “business to business” – providing important tools, solutions, subscriptions, products, and services that other businesses may need to thrive further; it’s not for not the regular consumer. Therefore, B2B marketing is a campaign targeted specifically to the departments and individuals who make the purchasing decisions for their company.Many groups do these campaigns on LinkedIn, an employment-centered social media network that connects professionals and businesses for career development. It’s like Facebook – status updates, photos, profiles, texts, […]

Your website’s up and running with content that’s fresh and up-to-date – at this rate, you’re bound to find yourself among the top-ranking SERPs (search engine results pages). But somehow, you’re falling behind your competitors and failing to drive traffic to your website. What’s a digital marketer to do? Don’t despair – it happens to the best of us. Maybe it’s time to optimize your website for SEO?Perhaps it’s high time you take a refresher course on how to optimize your website for SEO (search engine optimization) – your golden ticket to gaining more visitors and potential conversions, from bouncing visitors to loyal readers. Read on to discover the essential […]

Maybe your website has been doing good – or great even – with clicks continuously coming in, site visitors steady in number, and your website on page one of Google search.But what happens when your numbers start to dwindle? Inevitably, they will at one point – there will be a time when blind spots begin to appear, causing a drop in numbers, search – or simply, revealing areas for improvement. This is normal, don’t worry; maybe it’s time to analyze your website for SEO!Analyzing your website for SEO, which stands for search engine optimization, is the vital process of pinpointing which parts of your website can be improved on to […]

You’re searching for something oddly specific on Google – let’s say, where to find the best tasting pistachio-flavored ice cream in your area. You highly doubt your search will lead you to the exact object of your desire, but it can and it will. Somehow, you discovered an ice cream store nearby that sells your next favorite pistachio ice cream, all because of an ad that seemed strangely targeted just for you, just at the right time.How did that happen? Dynamic Keyword Insertion. Suddenly, it doesn’t seem so strange at all!So what is DKI and what makes it so special? It’s actually very interesting – DKI allows advertisers to run […]