Partner Up with the Leading Marketing Agency in Bangkok Thailand for Your International School
Competition is intensifying in the international school space, especially in Thailand. Many established international schools are finding themselves having to reboot their online marketing to compete with new schools entering the industry. Simultaneously, new, up-and-coming schools are executing intense digital marketing campaigns to make a name for themselves. The result? Parents have more choices than ever before at a moment where it’s tougher than ever for your school to get noticed.
You need to stand out from the crowd of international schools. In our experience, the best way of doing so is through evidence-based, aggressive digital marketing. We’re talking about innovative search engine optimization (SEO practices), social media strategizing on Facebook, Instagram, LINE, TikTok, LinkedIn and other big platforms, leveraging Google ads, and more.
It takes a lot of manpower to cultivate a strong digital marketing strategy across so many moving parts, let alone to implement it daily for the foreseeable future. That’s where Marketing Ignite comes in. We’re an established digital marketing agency based out of Bangkok, Thailand that specializes in comprehensive, large marketing services. We’ll plan, coordinate, and execute every last detail of your digital marketing to make you number one in your field - and keep you there when your competition takes notice!
Digital marketing for International schools is definitely one of our specialty verticals, where we have lots of success and experience. You can elevate beyond your competition, stand out to parents, and become established as a leading educational institution - equipped with an international school marketing strategy, of course. Want to be our success story? You can contact us anytime here for a free, no obligation strategy session.
Get a Free Strategy Consultation Today!
If you’re not quite ready to take the plunge, or simply want to learn more about Marketing Ignite and how we can transform your international school’s marketing strategy into a lean, mean, lead-generating machine, keep reading!
How Can Marketing Ignite Improve My International School’s Digital Marketing Strategy?
This is the number one question that we hear from our customers. Most of our clients come to us with an existing digital marketing strategy that isn’t delivering the results it should and are in need of a revitalization, stat, to achieve their goals. That said, it’s not always clear exactly what needs to change. We’re ready to jump in to identify where your marketing strategy needs support and to do the work of shoring up the area(s) in need. For example, here are a few examples of the digital marketing services we offer:
Create (or Strengthen) Your Brand identity
Your brand identity is essentially your public facing image. As an international school, this element of your digital marketing strategy is absolutely fundamental, as many of your students won’t have the opportunity to visit you in person prior to wondering whether or not to apply. As such, it is critical to have a strong, appealing brand identity that makes you stand out to students and parents and invite them to build a relationship with you. The better your identity, the easier it is to convince prospects to apply.
Marketing Ignite can help you narrow down your mission, values, personality, and voice, and integrate these elements into a comprehensive brand identity. You’ll be able to better connect with your target audience and build a strong reputation.
Revamp (or Establish) Your Visual Identity
We hate to judge a book by its cover, however, that is the reality of digital marketing. Packaging matters. Your visual identity online is a communication of your brand identity through your logo, website design, colors, fonts, images, and more. It’s important for everything to act cohesively to tell your story.
To help you build an exciting, professional visual identity, we have visual designers on deck to take your existing visuals from adequate to amazing. We can help you impress your audience, build an emotional connection with them, and provide value to them with visuals alone, if given the opportunity.
Launch a Targeted Content Marketing Strategy with a Smart SEO Approach
A strong content strategy is innovative and engaging. There are multiple publishing channels available to you: blogs, e-books, case studies, infographics, podcasts, and social media, to name a few.
Marketing Ignite is experienced in all things in regards to content marketing, but we take a particular interest in leveraging SEO as a powerful tool to generate highly engaged leads. In our experience, SEO is very effective in generating leads for international schools. For example, we’re big fans of using SEO-optimized and highly engaging blog posts and web content to drive traffic to your website. We have proven results and can certainly help you leverage these tools to grow your school to the next level.
Don’t believe us? Below is an example of the performance of one blog post that generated 5,461 organic page views in only one month! These were meaningful views with an average of over five minutes of time spent on the page- an impressive length of time. This altogether sends very strong authority and ranking signals to Google.
Looking back over a year, this blog post generated 45,978 free organic visitors who spent close to five minutes on average on the page. Remember: this is just from one post alone. Now, if we can publish many blog posts (with a smart SEO approach) for your international school, can you imagine the massive amount of targeted traffic and potential clients that can be achieved.
Get Noticed on Social Media
There are more social media platforms than ever before to get noticed on, which is great for diversifying your audience, but tough to manage all at once without support. With limited resources, it can be difficult to determine which platforms to develop content for, what content posting schedule to stick to, and what topics to talk about.
That’s where Marketing Ignite can make a difference. We know social media inside and out as a trusted social media marketing agency. We’re talking Facebook, Instagram, LinkedIn, Twitter, LINE, YouTube, Tik Tok, and more to leverage these platforms and to acquire more clients!
If you don't yet have a digital marketing strategy implemented for your international school, that’s totally fine. Our experts love working with a blank slate to create something incredible. Just let us know your goals, and we will help you make them a reality.
When Do I Know It’s Time to Bring Marketing Ignite Onboard to Help My International School?
There’s no perfect time to bring us onboard - we’re always ready to jump into your digital marketing strategy, spruce it up (or re-invent it completely if need be), and start improving your application rates. However, if you are hoping to bolster particular statistics, like your application rate, you want to involve our experts well before the application season starts.
It takes time to build a solid, trustworthy brand reputation and relationship with potential students. To set yourself up for success, contact us well in advance of the next cycle so we can take the time required to develop a strong digital marketing strategy and implement it with confidence. As a general rule, two to three months before your target date is an adequate amount of time for us to prepare together.
What Key Marketing Metrics Will Marketing Ignite Help Me Improve?
We’re in the game to help you improve any business metric, but we’re particularly adept at helping international schools use digital marketing to improve the following:
Targeted Website Traffic and Visibility
If you’re hoping to bolster your website traffic in a targeted fashion, we can help. We employ a variety of methods for traffic boosting. This frequently includes improving SEO so it’s easier for parents and students to find you by creating optimized content (ex: blogs) to drive your audience to your website. Of course, if you’re interested in using paid advertising, we offer the ever-popular Google Ads and Facebook Ads, although we also offer ads services for a variety of other platforms and search engines.
Sky Rocket Your Application Rates
Our digital marketing methods can be tailored to attract parents to your website and funnel them into the application cycle. To do this, we optimize your landing page and social media channels so that it’s as easy (and as tempting) as possible for parents and students to apply to your school. Together, we optimize your application funnel to attract and retain students at record rates.
Dominate Search Performance in Your Industry
SEO is our bread and butter here at Marketing Ignite. We can help you achieve the coveted, #1 ranking for your desired Google search for hundreds or even thousands of targeted keywords. The only limitation is how aggressive you’re willing to be. It’s super important to be at the top for the most important search queries because that’s where 90% of the clicks happen. We also help you determine your winning keywords and optimize your website and blog content, creating an overall winning strategy. Please refer to the case study above.
Generate High Quality Leads
Before you can dramatically improve application rates, you need to boost leads. The more leads you gather, the more applications you get - that’s just how it is. To help you max out your leads, we work to create a foolproof admissions funnel by displaying the culture, values, and benefits of your school, engaging with potential students/parents, and compelling them to become a lead. We have a few tricks up our sleeve for converting leads to actual admissions, but you’ll have to contact us to learn more about that!
Are you thinking of a metric that you’d like to improve that we haven’t listed above? Let us know - we can help figure out how to improve it. With experience since 1998, we’ve yet to find a digital marketing query we can’t solve.
Are Ads the Only Way to Grow My International School?
Ads can be effective growth tools, but they certainly aren’t your only option. We firmly believe that you can generate results without dropping a dime on an ad. To do this, content marketing is your best bet.
This is an example of how Marketing Ignite can provide digital marketing services that help you grow without ads:
You can have the best institution in the world, but if your website is outdated or out-of-fashion, you’re unable to communicate that value to potential students. Marketing Ignite dedicates time to evaluating your current online presence, much of which revolves around your website. Often, this involves a complete audit of your website to determine your strengths, weaknesses, and missed opportunities.
Whether you need a design change or copy revamp, we have the experts on staff to make it happen. Your website is a tool, so let’s leverage it like one.
Search Engine Optimization (SEO)
Remember that blog you’ve always wanted to start but haven’t quite gotten around to? Now’s the time. Marketing Ignite can help you create content that aligns with your brand identity, appeals to your target audience, and works to help you rank higher in search engines. We know all the tricks to find the best keywords and optimize your content with them to drive you to the #1 spot on Google.
Collaborations are advertising without being too in-your-face about it. The best part? They can be completely free if you can secure a mutually beneficial connection. Link up with thought leaders in your popular disciplines, alumni with prestige and recognition, or even other institutions and reap the benefits. Your visibility will skyrocket to your target audience and you’ll also enjoy a more positive reputation to boot. Of course, we will help you maximize the value of your collaboration(s) by plugging it across your media channels and website. What’s not to like?
What If We Have Multiple Schools Across the World?
Congratulations on your success! Marketing Ignite has extensive experience in both international SEO and enterprise SEO, so we’re familiar with managing large campaigns across the world. We can develop an overarching strategy that helps each of your school's locations thrive. It’s important to create a consistent identity that spans your brand but permits a little individuality for the unique strengths of each location. We can make it happen!
Having worked with international schools like Wellington College, SISB in Bangkok, Thailand and more, we’re no stranger to big digital marketing strategies for schools with lofty goals. Our experts love a good challenge and can handle the largest of digital marketing strategies.
What is Marketing Ignite’s Approach to Digital Marketing for International Schools?
If you want to know exactly what you’re getting into when you hire us as your international school’s digital marketing firm, then you’re in luck. Like you, we value transparency, so we’re happy to provide a brief overview of our process. This way, you know exactly what to expect when working together.
Find Your Purpose
If you already have a clearly articulated purpose statement, great! You’re ahead of the game. If not, we will drill down into the roots of your company to determine why you exist and why people care about what you offer.
Narrow Your Target Market
The most cost-effective marketing strategies originate from knowing your audience and knowing it well. We’re going to get extremely specific about the people you want attracted so we can draw them in accordingly.
Discover Your Competitive Advantage (USP)
This boils down to uncovering what makes you unique and then selling that advantage as much as possible. We will help you make it happen.
Develop Your Brand Identity and Visuals
We’ll ensure that everything from your brand colors, to your voice, to your logo are reflective of your core identity. Our graphic design and copy experts will craft this for your approval.
Map Out Your Marketing Strategy
Together, we will create your ideal marketing action plan to help you achieve your goals within your budget. Let us know your preferences and ideas and we can make them happen.
Deliver the Goods
Then, leave it to us to execute our master plan! We will take care of everything; all you need to do is sit back and leave the results shine through.
Why Should I Trust Marketing Ignite?
Placing the reputation of your international school into a digital marketing agency’s hands can be daunting, we know. That’s why we’re going the extra mile to prove to you that we’re trustworthy and dedicated to your success.
You Can Verify Our History
We’ve been leaders in the digital marketing arena since 1998. We don’t mean to age ourselves here, but we know this industry inside and out thanks to being around since its inception. Online marketing for international schools has only started to increase in popularity in recent years, but we’ve got digital marketing experience since 1998, combined with experts in the latest technologies to deliver impressive results, every time.
You Can Contact Us Anytime
You will never be left in the dark when you work with us. We take great pride in providing you with quality customer support from Monday to Saturday, via phone call, email, or live chat. We will connect you with a real, human marketing expert to discuss your needs and identify how to help you achieve your goals. Bring us your questions, comments, and curiosities- we’re always here and ready to chat.
You Can Learn About Past Clients’ Experiences
After being in the industry for so long, we’ve accumulated some truly beautiful transformational stories. To learn how we’ve revamped the digital marketing strategies of international schools to help them become more successful, you can visit our testimonials page and read our case studies. We are proud of our success stories and hope that you will be our next one!
If your international school is in need of digital marketing to improve its metrics and get noticed by parents and students alike, you want Marketing Ignite on your side. Together, we will fuel your growth, establish a competitive advantage, and transform you into a leader in your field.