Even though creating quality content and optimizing it for search engines remain one of the best ways to naturally foster genuine interest on your website from Internet users, being able to make this material available to the online masses is also vital. One way to increase online awareness of your site is through internal linking. Your internal linking structure plays an important role in search engine page results (SERP) ranking, particularly when it comes to ranking in multiple phrases.
What Is Internal Linking?
Internal linking is when a link points to a page on the same domain that the link belongs to. When it comes to internal links, you should keep in mind that your links should not outnumber your content. The web nowadays is more content-oriented than link oriented, because the whole point of having a link is to visit its interesting or noteworthy content. Nevertheless, internal linking the right way can make the difference between first page and second page rankings, as many a search engine optimization (SEO) expert will point out.
The SEO effectiveness of your website when it comes to multiple phrases particularly hinges on how well you've gone about developing your internal linking structure. The links from other websites aren't the only important links your website should have. Internal links are the links that are the easiest to attain because you have direct control over them. Internal links that are properly used can be your most important weapon in your SEO arsenal when it comes to getting those favorable SERP rankings you've been working hard to attain.
The Benefits of an SEO-Friendly Internal Linking Structure
If your internal linking structure is sound SEO-wise, then you'll be able to ensure that your site gets properly spidered (that is, indexed by search engine crawlers and robots). A good and well-planned internal linking structure guarantees that all your pages are accessible to a given search engine. What's more, your internal links help build relevancy to certain standalone keywords or combination keyword phrases, which then also increases the page rank of your internal pages.
In order to get noticed and indexed by search engine spiders, you must have internal links all over your website. As mentioned earlier, your content shouldn't be composed mostly of links inside and outside your main page, but that doesn't mean you should do away with them altogether. Every page must have some sort of internal link located within it for the sake of helping search engines index your site better.
Internal Linking, Search Engine Spiders, and Keyword Page Ranking
Internal linking can even allow you to increase the number of potential key phrases that your site can rank for. It's always in the best interest of webpage owners to have each and every page of theirs indexed and crawled by search engine spiders, because the fewer the pages that actually get indexed by a search engine, the fewer chances you'll get in ranking favorably on all the different possible key phrases.
Your internal links can even help provide you traffic from relevant keywords that haven't even occurred to you yet. You'll have a better idea of what keywords to target once a search engine has spidered every last page on your domain, particularly pages where you create content relevant to your website, such as your blog or your news articles. Moreover, having multiple internal links in your domain can increase the number of pages that the search engine will credit you for.
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