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Search Engine Optimization (SEO) is a complicated business, thanks to the regular updates done on Google's search algorithm. With the widespread rollover of the Google Panda 3.4 (added to more than 50 updates from March to April 2012), the war against link farms, blog networks that use spam, and links originating from unrelated sites continues. The casualties of this latest SEO battle were immeasurable; a lot of sites that depended on the "SEO" tactics of blog spamming, link building through unrelated sties, and link farming have suffered lowered page ranks or de-indexing.

Search Engine Marketing Is Forever Evolving

Search Engine Marketing (SEM) needs to evolve along with the newest trends and technological advancements, or else it'll be an obsolete discipline that no self-respecting business would patronize. Meta tags and page names used to be new things that SEM companies could use to their advantage to gain a more significant presence in the worldwide web, but now that's all in the past. With that said, here are the things you can do in order to survive these sweeping algorithm changes made by Google:

  • Social Networking is the Brave New SEO Frontier: The line between search engine relevance and social network popularity has become even more blurred. Therefore, in order to survive the latest Google algorithm updates and instead take advantage of them, you should add badges to your site that allows visitors to become followers, connections, and friends in Facebook or Twitter. Yes, Google is now all about social networking.
  • The Social Sharing Options Trend: Perhaps you've noticed the ever-increasing "share this" or "fave that" buttons on all the popular websites you frequent, asking you to login to your social network of sorts to essentially spread the word of your favorite sites and whatnot to your closest links, followers, or friends. This social sharing options trend are now practically mandatory for many a page because it enables visitors to share your interesting content with their peers at their own behest.
  • Decrease the Number of Exact Match Anchor Text Links: Before, you need 40% of your inbound links as exact match anchor text links. Nowadays, Google would rather decrease that number from 10% to 15% so that your site wouldn't look like a spammer's site. Moderation of inbound links profile with exact matches is now called for in light of Google's latest algorithm alterations, probably in light of how many people are abusing this previously advantageous SEO technique.
  • Concentrate More on Brand Anchors: The brand anchor is a type of link anchor text that uses the name of your business or website into the keyword text. It's typically utilized as a link that will redirect the visitor to the home page. The new Google algorithm encourages the increased used of brand anchors, specifically when it comes to linking brand anchors to the internal pages too in order to make it appear more natural and less forced.
  • Increased Usage of Junk Anchor Text: Junk anchor text refers to the "visit us today" or "contact us" link text people usually envision when they hear the term "anchor text". This type of anchor text actually looks the quite natural and not forced to the present iteration of Google's search algorithm, so it's encouraged for website owners to make better use of their junk anchor text.

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