Shorten Your Sales Funnel and Ramp Up Conversions with Marketing Ignite’s Google Shopping Campaign Management
There’s no doubt about it: Google Shopping ads are the place to be if you’re an e-commerce company. Google Shopping ads drive nearly 80% of all retail search ad spend, so if you’re looking to sell, you’d better get on-board with Google Shopping.
Google Shopping ads stand at the very top of the most popular search engine on the planet. As the only advertisements in the search engine results with a photo, buyers are immediately attracted to them.
As a Google Shopping ads agency, here at Marketing Ignite, we’re always suggesting the use of Google Shopping ads to our e-commerce clients. The ROI potential is just fantastic- especially when you’ve got a Google Shopping campaign management pro like us in your corner. If you’re interested in leveraging the power of Google Shopping ads, reach out today!
We offer free, no-obligation consultations to help you learn how to ramp up Google Shopping ads conversions and develop a profitable campaign. Contact us here anytime!
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How can my business benefit from using Google Shopping Ads?
Aside from the potential to generate a great ROI, the Google Shopping Ads platform has several perks worth mentioning. Most importantly, and perhaps most obviously, is the sheer volume of traffic that Google Shopping gets. There is a massive audience ripe for the taking with the right campaign set-up.
Furthermore, Google Shopping ads cuts out the middleman by allowing audience members to click directly to your product page. This means that your products can get in front of potential customers faster than any other method. That’s nothing to scoff at!
Of course, all of these perks don’t come without some downsides, mainly, the time and energy investment it takes to execute a strong campaign. To maximize your ROI with Google Shopping, a lot of tweaking and refinement is required.
If you don’t have the bandwidth to dedicate the necessary time and resources to create a successful Google Shopping campaign, consider leaving it to the experts. As a Google Shopping agency, we devote the time to making your campaign profitable so that you can get back to core business operations. If you’re interested in a free consultation, just click here.
Is my company a good candidate for Google Shopping ads?
As a rule of thumb, if you’re an e-commerce company, you’re a good candidate for Google Shopping ads. That said, there are a few additional ways to determine if your company is a good fit.
For example, if your current sales funnel just isn’t working and you’re losing out on too many conversions, you already know that it’s time to try something new. Google Shopping ads are a great candidate for re-vamping an existing sales funnel because they take interested customers with buying intent straight to the product. It’s extremely direct and equally effective. The shorter the sales funnel, the easier it is for you to snatch up that conversion.
Additionally, consider that your competitors are likely already on-board. Try doing a product search and see what company’s Google Shopping ads come up. If they’re direct competition, you need to step up your marketing game!
If you’re still not entirely convinced that Google Shopping ads are right for you, why not ask a Google Shopping agency like us, so we can help you determine if you’re a good candidate. Plus, if you’re not an ideal fit, we’re happy to share other avenues that are better suited to you. You can contact us anytime right here.
As a Google Shopping ads agency, how does Marketing Ignite manage Google ads Shopping campaigns?
As a Google Shopping campaign management agency, we know what the path to success looks like with Google Shopping ads. Allow us to fill you in on how we transform your e-commerce products into profitable Google Shopping advertisements…
Before we do anything, we want to get to know you and your company. Together, we will set performance goals, identify your needs, and set a strict budget. Your input is highly valuable as we rely on your industry-specific expertise to couple with our digital marketing expertise to create the most powerful, effective campaign possible.
2. Data Audit and Optimization
If you’re already working with Google Shopping ads but just not getting the results you hoped for, it’s important to understand why. This helps us ,as your Google Shopping agency, to avoid duplication of a strategy that isn’t effective and fast-track your journey to success. As such, we will identify and discuss the weaknesses and strengths of your current approach.
Next, we devote time to increase the quality of your Google Shopping ads. We can’t stress the importance of quality enough- it is absolutely fundamental to the success of any Google Shopping ads campaign. To refine your content, we will review your attributes, product titles, and images and adjust them to meet our Google Shopping best practices. Ideally, this will dramatically increase their rankings.
If you are brand-new to Google Shopping ads, we will create your Merchant Centre account for you and optimize the product content on your behalf. You can rest assured that everything about your campaign will be in alignment with the latest Google Shopping policies.
3.Bid and Key Metrics Optimization
As our next step, we begin to optimize for key metrics (as set out in our initial consultation) and adhere strictly to your budget. It’s easy to get carried away with Google Shopping ads but ensuring that you’re spending within your means is important to us. We pledge to allocate your budget as cost-effectively as possible and stick to it.
4.Constant Performance Improvement and Reporting
This step, although it’s the last one, actually constitutes the bulk of Google Shopping campaign management. At Marketing Ignite, we are constantly monitoring the key metrics of your campaign to ensure that we’re on-track and fixing any concerns as soon as they become apparent.
We make a point of checking in with you regularly to update you on the status of your Google Shopping campaign and will provide recommendations for future measures as appropriate. We are invested in your continued success and want to make you our next Google Shopping ads success story!
Does this process resonate with you? If so, we invite you to book a call with us to discuss how together, we can create a profitable Google Shopping campaign.
Why should I trust Marketing Ignite as my Google Shopping company?
We get it, there are many Google Shopping ads agencies out there, and it can be daunting to select the right one. Allow us to make your decision just a little bit easier. You can trust us here at Marketing Ignite- let us prove it to you!
1. We’re an established industry leader
We’ve been in the digital marketing game since 1998. With over 20 years in the digital marketing business, we think we’ve earned our industry leader title. Google Shopping ads came out in 2010 and we adopted them right away into our agency services. We know the ins and outs of Google Shopping ads and know how to leverage them to create a profitable campaign when given the opportunity.
2. We care about your experience
If you ever have questions, comments, or concerns, we want to hear them. With Google Shopping experts available from Monday through Saturday, we welcome you to get in touch with us through phone, email, or online chat. We want your experience to be an exceptional one, so don’t hesitate to reach out. If you’d like to contact us, you can find us here.
3. We have the testimonials to back up our claims
Your company is your baby, we understand. You don’t want to put your Google Shopping marketing fate in the hands of just anyone. If you’re still feeling skeptical about Marketing Ignite, we invite you to visit our testimonials page and read our case studies, where you can learn about how we continue to deliver exceptional customer service and digital marketing campaigns for our clients. Seriously, give them a read! We’re confident that you’ll like what you see.
If you want all the benefits of a Google Shopping ads campaign without the time and energy investment, you need Marketing Ignite’s help. Allow us, a trustworthy Google Shopping ads agency, to develop your ultimate, profitable plan for success. To take advantage of your free, no-obligation consultation, click here.