Digital Marketing Agency for Hospitals: Expand Your Digital Presence and Grow Your Revenue
When it comes to developing digital marketing for a hospital, you have three options: build an in-house marketing team, adopt a cookie-cutter campaign, or hire a digital marketing agency who will customize your strategy. Building an in-house marketing team requires posting job ads, interviewing, training, and paying a team of people… it’s resource intensive with no guarantee of decent results. While a one-size-fits-all marketing campaign is cheap and hands-off, these are rarely effective in delivering results. In all honesty, your best option is to work with an established hospital marketing firm to develop a customized strategy that targets your goals within your budget.
Having been in the digital marketing industry since 1998, Marketing Ignite has worked with several hospital clients to build their contact lists, improve online traffic, and ultimately, acquire patients. Over this time, we have built a reputation as an agency with integrity and technical expertise. If you’re ready to build a comprehensive, customized marketing plan that drives results, contact us to get started.
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What’s Involved in Digital Marketing for Hospitals?
We know that for many patients, their healthcare journey begins before they even step foot in a hospital. This is because they are connecting with potential hospitals and providers online prior to making a decision as to who to trust with their health. This means that you need a digital marketing strategy that makes your hospital stand out- luckily, we know exactly how to do this.
Often, we find that our hospital clients want to improve their professional reputation, market their wellness initiatives, build community relationships, and ultimately, increase their client roster. To do this, we build and implement an evidence-based, customized campaign. Whatever your goal is, we have the tools to help you reach it.
Paid Search Engine Optimization
The first step to attracting clients is simply getting your content in front of them. The most effective way of doing this is by ranking on the first page of popular search engines for specific keywords. We’re simplifying things here, as it takes a lot of market research to nail down the perfect keywords to generate the desired ROI, but once you hit that sweet spot, you’re golden.
At Marketing Ignite, we have access to cutting-edge technology that allows our experts to learn market trends, run comprehensive analyses, and launch an SEO strategy that will get you in front of your target audience without breaking the bank. We’re excited to work with you to discover what SEO techniques will work best for you!
Non-Paid Search Engine Optimization
Did you know that you can still rank favorably in popular search engines without paying a dime for keyword ads? It’s true! By optimizing your website content, you can actually become a Google frontrunner for the keywords your competitors are paying to run ads on. We do this by auditing your existing website and building SEO techniques into your website design and content.
If this interests you, we can revamp your website content so that it’s not only enticing to customers, but actively working to draw them in through high search engine rankings. With expert copywriters on staff who specialize in healthcare-related content, we can elevate your content and generate tons of website traffic.
Social Media Management
While it’s great to get likes and comments on your posts, those engagements don’t necessarily lead to conversions. To be successful in your social media efforts, you need to create meaningful engagements that generate leads and build relationships.
Marketing Ignite leverages social media as a revenue-building tool. We are constantly positioning to increase leads and transition existing leads into actual clients. Our social media experts will help you select the platforms best suited to your goals, build a following, and engage meaningfully with your target audience. We’re proficient in Twitter, Facebook, LinkedIn, TikTok, LINE, Taboola, and more. If it’s a popular platform, we’ve worked with it before!
Blogs are an underutilized marketing tool, as we see many hospitals start a blog for the sake of starting a blog without considering how to drive patient engagement through it. It’s important that every blog is created with the intention of helping you reach your marketing goals.
Our expert copywriters are excellent are curating blogs to ramp up patient engagement and improve lead generation. If you want to establish your hospital as a leader among your competition and stand out to your target audience, we can help you create the perfect blogs to make it happen.
Influencer marketing is a niche technique that is only appropriate for a few medical sectors, but it’s a very powerful tool when deployed correctly. In particular, we find that influencer marketing for hospitals that specialize in cosmetic procedures tends to deliver amazing results.
If you’re interested in leveraging the internet power of influencers to gain attention and clients, we’re happy to discuss whether this is a suitable option for you. We know how to identify promising influencers, create equitable contracts, and help them develop effective content.
Keep in mind that not every marketing technique is suited to every campaign; these are just a few of the most popular services we offer. If there’s a marketing technique you’re interested in that’s not listed on this page, know that we offer extensive hospital marketing services. Simply visit our homepage and navigate to the specific service you’re interested in or reach out to a customer service representative who will be happy to help tailor your marketing plan to include it.
How is Hospital Marketing Different from “Normal” Marketing?
Your average digital marketing campaign aims to build a brand; however, this isn’t usually the case for hospital marketing. Most of our clients want to increase patient delivery to specific service lines in order to grow their revenue. Popular service lines include:
- Critical care
- Graduate medical education
- Children’s health
- Urgent care
- Cardiovascular services
- Women’s health
- And more!
Potential patients like to learn about the specific services you offer that are relevant to them, which is why service line marketing is so effective. By showing your target audience what you’re capable of, you build trust and confidence for them to actually use your services. When given the option of attending a hospital they know nothing about compared to a hospital which they know offers a comprehensive service line to accommodate their specific needs, patients choose the latter every time. Informed decision-making is always preferred, especially with health being so important.
How Does Marketing Ignite Build a Hospital Online Marketing Campaign?
We have a calculated approach to building the strongest possible marketing campaign for your hospital. While we won’t give away all of our secrets to success here, we’re happy to walk you through what you can expect when you work with us. Read on to learn about our process for creating awesome digital marketing campaigns that deliver impressive results!
Discern Your Objective
Together, we will drill down into your motivations for beginning your digital marketing journey with a hospital marketing agency. Questions you can expect include, “What are you hoping to achieve by the end of our first campaign together?”, and “What gets you excited about digital marketing for the hospital?”. Your responses help us learn about what is important to you, as this teaches us what to tailor your marketing plan towards.
Analyze Your Current Position
Once we’ve established your marketing goals, we’re going to scope out what you’re working with. After over 22 years of business, we’ve worked with all kinds of hospitals- some without any experience in digital marketing whatsoever, and others who have deployed full-out campaigns before. Wherever you’re at, we will review your current marketing assets and actions before going any further.
For example, we will always scope out your website to determine whether it is working in alignment with your marketing goals. If so, fantastic, as we can devote resources to other activities! If not, we know right away that a portion of your budget must be dedicated to improving it for search engine optimization and value to visitors.
Identify Your Target Audience
Hospitals tend to serve pretty niche markets, but it’s always useful to refresh your buyer persona to ensure that you’re targeting the right folks with your marketing. You can expect to be asked about the characteristics of your current clientele, what populations you would like to serve but aren’t currently, and how we can reinstate relationships with previous clients.
Identifying a clear target audience is fundamental to the development of a tailored campaign, and where there’s direct marketing, results are soon to follow!
Select Your Methods
At Marketing Ignite, we offer dozens of digital marketing services for hospitals. It’s important to be strategic in the methods we employ, as we must ensure that they appeal to your audience, are supportive of your goals, and are accessible within your budget.
Whether you want to pursue social media marketing, remarketing, SEO, Google Ads, or more, we have the experts on-deck to make it happen!
Decide Your Budget
You know best what is feasible for your hospital. We’ve worked with budgets of virtually all sizes. While we don’t shy away from a tight margin, we can do a lot of creative work with some wiggle room. Just let us know where your budget stands, and together, we can make the most of it to achieve the best possible ROI for your hospital.
Establish a Timeline
It’s important that we establish a clear timeline of when we begin official implementation and want to see results by. If you need urgent marketing for an upcoming event at the hospital, it’s important that we know this so we can get straight to work! If you want to see results by the 4-week mark however, we can build a more sustainable, less aggressive strategy to market your hospital.
As always, you let us know your needs, and we will accommodate them to the very best of our abilities.
Begin Implementation and Measurement
This is our favorite part- implementation! We love watching the marketing campaigns we develop take off and generate awesome results for our clients. We’ll be closely monitoring key metrics to ensure everything is operating according to plan and update you on our progress periodically.
Now that you’ve got a clear understanding of how we elevate your hospital to marketing success, what are you waiting for? It’s time to make it happen!
What Is the Best Digital Marketing Strategy for Hospital Marketing?
If we had to pick just one digital marketing strategy as the most effective, we’d say two words: data driven. No matter what digital marketing services you’re employing, it is critically important to evaluate their performance.
At Marketing Ignite, we never use a set it and forget it type of approach. We’re the polar opposite, as we believe in constant optimization. The only way to constantly improve, however, is to evaluate how current actions and strategies are performing. We monitor website traffic, social media engagement, lead generation volume, and more to determine what’s working and what needs improvement. By constantly checking in and making adjustments, we can maximize your ROI while driving the results you need.
Is Digital Marketing Appropriate for Small Hospitals?
Just as digital marketing is helpful for both big and small businesses, it can be useful for hospitals of any size. If you’re a growing hospital that’s on the small side for now, that doesn’t mean that you can’t compete with the big guys!
Small hospital clients can benefit from local SEO services, website optimization, and content marketing to build their local reputation and brand awareness, which ultimately increases patient volume. Together, we can expand your audience, build relationships, and get you well on your way to smashing your growth goals.
How Do I Know I Can Trust Marketing Ignite as My Hospital Marketing Agency?
We know we’re the best in the game, and we’re happy to prove it to you. Here are but a few of the reasons why you can trust Marketing Ignite with your hospital’s digital marketing:
Our Transparent Process
There are no surprises when you work with us. Together, we will establish your marketing goals and a plan of how we will achieve them. Then, we implement it exactly as we discussed. In the event that we notice that we could make an adjustment to improve things, your dedicated account manager will consult with you to ensure you’re on board before doing anything. You’re always in the loop and in control of your marketing.
Our All-Star Customer Service Team
We do our best to achieve perfection, but sometimes we slip up. In the event of a mistake, we are always available to you so we can rectify it as soon as we can. We offer full-service customer support through the phone, over email, and even over live chat. Contact us using whatever method you prefer, and we promise that a real human will be on the other end to assist you. When you need us, we’ll be here.
Our Evidence-Based Approach
Every marketing decision we make is data and evidence informed. This means that we are optimizing your campaign based on cold, hard facts- there’s no guesswork here! By being able to quickly identify low performing strategies to eliminate and high performing strategies to ramp up, we’re able to maximize your ROI. Only a data driven approach makes this rapid innovation possible, and your campaign will be so much better off for it.
Of course, don’t just take our word about our trustworthiness at face value. Instead, you can read through the success stories of our previous clients and learn about how we transformed their marketing strategies to boost web traffic and generate clients.
To achieve your hospital marketing goals, you need a marketing team that’s every bit as ambitious as you are. At Marketing Ignite, we know that we can make your marketing dreams come true if given the chance to work our magic. There’s a reason that we’ve been an industry leader since 1998! Contact our experts today for a free, no obligation consultation about how hospital marketing services can benefit you.