Content Is the King
You have probably heard it many times: “content is the king”, but actually in the world of SEO that is probably the number one statement that is always true. The SEO gurus can argue about a lot of things, and they can have different opinions about almost any aspect of SEO, but everybody agrees on the importance of the content.
So, in this article I would like to give you a few tips related to content that could improve your website’s rankings and generate more traffic to your site.
Social Engagement and Interactivity
We already know that quality and relevancy of the content is one of the most important factors that determine your website’s value in the eyes of the almighty Google. This is the first step. You must have good and original content on your website (at least on your homepage, if not on every page), but nowadays, Google also looks to see if people are engaged on your site and how they interact with your site.
This social engagement and interaction with your website can take place on one of many Web 2.0 sites, but it can and it should also take place also on your website. If Google can see that people visit your site and are engaged on it, the importance of your website in the eyes of Google can increase dramatically. It’s not easy to give any specific numbers, but the value of the content and social engagement factor could contribute to around 20% of Google’s rankings.
Blogging for Traffic and SEO
So, what can you do to keep people engaged on your website? The easiest and most important thing that you can and should do is blogging. You should have a blog on your own domain (like for example: https://www.marketingignite.com/blog/). Although we are using Drupal platform, I would actually nowadays recommend a WordPress blog. It’s very easy to install and update WordPress blog. There are also a lot of very useful plugins that can help you optimize your blog for search engine optimization (WordPress plugins could be a subject for another article).
You might ask me why blogging is so important. It’s so important because it’s the easiest way to keep your website fresh. If you post a new post on your blog once a week, you will add more original content, which not only Google loves, but which will also give people a chance to comment on your blog. When people comment on your blog you get more original content. Google then will notice your site as the site that engages people, which will increase your rankings and bring you more traffic.
You might think that it’s hard work to keep people engaged on your blog and to get some valuable comments, but actually it isn’t. There are tools and plugins that can make it easy for people to comment on your blog, and I’m not talking here about spam comments.
If you are a person who hates writing, or if you think that you can’t write well, don’t worry I will give some practical tips on writing, blogging and getting people to comment on your blog in my next article.
If you don’t want to wait for our tips and you want to learn all that you need to know about SEO as soon as possible, get our SEO Training Course.
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