Twitter is a popular microblogging site that took the world by storm when it was first established. It's now currently one of the major Internet hubs of the so-called Web 2.0 era. With that said, when trying to improve your site's search engine optimization (SEO) through Twitter, it's a good idea to put a website link on your profile page so that your followers have easy access of your site address at all times. Moreover, because sites like Google are now featuring tweets on their search engine results pages (SERPs), it's only fitting to put links on those tweets to take advantage of this SEO development.
Tweets, Twitter Bio, Linkage, and the NoFollow Policy
Maximize your Twitter account's relevance to your site to ensure that it's well-branded. For example, your SEO-laden bio should instantly inform your followers at a glance what kind of business you own and what it does. With that said, search engines are now featuring the most popular or relevant tweets on a given topic in their SERPs, particularly "trending topics" that many from the Twitter user base are talking about at any given moment.
If your tweet with a link is particularly popular and many people agree with it by retweeting it or replying to it repeatedly, that link could very well go viral despite Twitter's nofollow policy. Incidentally, nofollow is a value that can be put on an HTML's rel attribute to instruct search engines that a certain hyperlink shouldn't affect the link target's SERP ranking. Even though nofollow exists, if people like the link featured on your tweet, it will still gain SEO benefits thanks to its exposure through Twitter.
The Power of Hash Tags and Mentions in SEO
You can deal with branding and link building using your tweets. If you accompany your links with effective keywords, you can further optimize your Twitter exposure to your advantage. Meanwhile, the hash tag is a Twitter-unique feature that works as tweet metadata. You can indicate the context of your tweet with a "#" symbol followed by keywords or other tagging options. For example, you can indicate a post where you're citing irony with "#irony" and some such.
Hash tags don't only help organize your tweets; they're also used to determine if your tweet is discussing a particular trending topic or information, such that anyone searching tweets regarding commentary on that topic will be directed to your tweet among many other tweets. You can also reply or mention users in Twitter via the "@" symbol followed by their username. It perpetuates the retweet effect because conversations with these people can facilitate more and more retweets or quotes of your original tweet.
Being Part of the Twitter Community and Tweet Intervals
If your conversations with one or several Twitter users are interesting enough, it can pay dividends to your Twitter account's popularity and your personal website's SEO, especially if the conversation is directly linked to your organization's field of expertise or target market. Retweeting can also serve as a voting policy of sorts, such that the more retweets a tweet gets, the better its chances at exposure or going viral within the Twitter world.
On that note, in order to get retweeted by the people who follow you, you should be a dependable and contributing member to the Twitter community. What that means is that before your interesting tweets can be retweeted, you should also do some retweeting yourself or engage in interesting discussions pertaining to your business or your prospective customers. Be an active instead of passive Twitter member.
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