Because of its popularity and growing usage among celebrities and the Average Joe, Twitter has become the brave new frontier in search engine optimization (SEO). The microblogging social network's wide user base is a must-have audience for many a website searching for ways to increase their Internet relevance and improve their SEO. To those interested in seeing the SEO and search engine results page (SERP) ranking advantages of Twitter, keep on reading.
Retweeting Topics and Improving SEO and SERP Rankings
In order to use Twitter to your SEO benefit, you should tweet and retweet topics that belong in the same niche as you and your company, which will then help promote your services and build your brand. Relevancy is important in this case, because if you're tweeting for the sake of having your account associated with the latest trending topics, that's tantamount to spamming, especially if the topic you're tweeting about has little or nothing to do with what your company stands for.
In order to make an impact on Twitter, you need to become part of the Twitter community. That doesn't entail posting everything coming from your site, because that will only make it look like spam. Instead, you should connect with your followers by commenting on their tweets, retweeting their tweets, providing interesting content that's related to your field, and networking with other people relevant to your line of work so that your conversations will entice their followers to check out your Twitter account.
Tweet Interval and Keeping in Mind that Twitter is a Blogging Site
You should make lots of friends and gain many followers, or else your Twitter account will be nothing more than an echo chamber that barely reaches a dozen or fewer people. In order to promote your services and products via Twitter, your tweets must cover trending topics and links of interest dealing with your type of business. On the other hand, your tweets must also have intervals between them so that your followers will have time to digest their content.
Don't try writing a novel in your account via multiple tweets; you should be brief, concise, and to the point in regards to your updates. An hour or two-hour gap in between tweets is fine for Twitter updates, while there's no set time limit for the number of replies you can provide for comments and questions. To be more specific, that's basically the whole idea behind Twitter: It's a place to keep your followers updated in what's going on with you as well as a site to share interesting content with.
Microblogging While You're Blogging
Twitter is a microblogging format that's conducive for communication with a large audience and the sharing of attention-grabbing content pertinent to your industry or field. There are certain businesses that use Twitter as nothing more than an RSS feed, but that's a waste in light of the fact that RSS feeds already exist and Twitter can do so much more for your site in SEO terms. One other way to maximize the SEO potential of your Twitter account is to update it hand-in-hand with your own blog.
Creating your own blog site is a wonderful way of producing content for your website, may it be articles, videos, or multimedia presentations concerning your business. By having your Twitter microblogging account and your personal blog working hand-in-hand in generating web content, you'll be able to drive traffic from both your blog and your Twitter account to your site in the most straightforward and marketable way possible.
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