“When you Need High Quality Results, Quick Turn-Over at Very Affordable Rates” Online media buying is one of the quickest targeted traffic and sales you can receive to your website. Let’s say your website’s ad is displayed on the front page of a website which receives 600,000 unique visitors a month and the click through rate is 4%. This would mean your website would receive 24,000 unique visitors from this partner. If implemented correctly, this can do wonders to your website sales, which is why it’s one of the most effective online marketing strategies to use. Not only is it important to locate highly TRAFFICKED websites, but to advertise on highly TARGETED websites, which means higher website conversion once the visitor arrives at your website.
In addition, the way you advertise on this partner will determine your ads click through ratio and thus how much traffic you receive to your website. To ensure your website will receive the most website traffic possible, your ad should be located above the fold (the space before you scroll down on the page). The location above the fold is also very important (left, center, right). Moreover, your ad’s ‘stickyness’ is extremely important for maximum click through ratio. We have tested various ad pieces and have from over 19 years of experience learned what sorts of ad pieces, website partners as well as webpages result in high click through ratios and sales. The fact is that implementing an online media campaign properly, will result in lots of hot and targeted traffic in a very short time. It is a perfect strategy to use for companies looking for quick traffic and results (compared to search engine optimization, which will take longer to implement and see results).