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Panda 2.2 and How It Affects SEO

Posted By: Johan Hedin About the author

Panda 2.2 is already amidst us, with SEO experts and webmasters already adjusting their content to suite this new algorithm change for Google's search engine functionality. Relatively long ago, Google announced the launching of a new, major algorithm unlike any the web has ever seen. It was specifically designed to reduce the rankings of "low-quality sites" or sites that are tangentially correlated to a search word yet offers little in terms of content or relevancy otherwise.

Panda's History

Panda is different from any other algorithm update because it's by no means subtle in its presence. Even though Google claims only 11.8% of U.S. queries were affected by the Panda update, many unsuspecting online businesses that depended on the old way of bumping their websites up the search engine rankings were devastated by the major update. For example, over 80% of organic traffic losses were tallied, and each impact has been chronicled extensively by the SEO community.

In April, a second version of Panda was created for all English sites, and this one followed quite a lot of user feedback as its search signal. From there, on May, Panda 2.1 emerged. Understandably, quite a lot of SEO-dependent businesses are concerned that while the update will prove to be beneficial in the long run, many others may not survive the drastic SEO blow that Panda will be bringing in the immediate future.

Panda 2.2 Survival Tips

As characteristic of Google, they remain silent about Panda and its impact, plus they offered little to no advice to sites who were caught by this new algorithmic nightmare, aside from the removal of low quality content and releasing 23 questions that serve as guides for those who want to understand what exactly does Google consider as low quality content, which should then be translated as higher rankings on search results.

• Address Usability Issues: The less usable your website is or the harder it is to navigate, the more likely Google will mark your websites with a lower search engine result ranking. Fix those bugs and issues post-haste.

• Create High-Quality Content: You should deliver what your website advertises, and even your mode of delivery should be topnotch. Practice what you preach, and don't be sparse with your material.

• Get Well-Updated SEO Marketers: If your website depends on search engine optimization, it might be a good idea to get experts from professional SEO Company who are prepared to face this newest upheaval in Google's search engine algorithm.

• Limit Google Traffic to Your Website to 40%: Many SEO experts follow the rule of thumb that only 40% of your traffic should originate from Google, because any higher and you'll be crippled by any change Google makes on its algorithm.

• Deliver, Don't Deceive: Content that's tangentially connected to a popular search word will be considered shallow, so always make sure that when you have an SEO-assisted site, it can deliver what web surfers are specifically looking for.

• Don't Spam Your Site for the Sake of Traffic: Part of the reason why Panda was created was to address the problem of unrelated results and sites that have little or nothing to do with the content behind a typical (and popular) search word.

• Content Farms Beware: Although Panda wasn't made to directly target and remove content farms, the very nature of these sites will make them a target because they tend to inexpensively produce low quality content in favor of riding on the coattails of popular search words, news, and topics of the day.

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