As the Internet is becoming increasingly popular, you simply cannot afford not to be a part of this goldmine. A recent study made by the National Association of Realtors indicate that 82% of first-time buyers and 78% of repeat buyers use the Internet to search for a home and ultimately choose their real estate professional. So what Is The Most Effective Way To Drive Buyers And Sellers If You Own A Real Estate Or Interior Design Company?
When a potential customer types your city and the term ‘real estate’ into their favorite search engine, it is imperative that your website comes up on the top. There are two ways to gain maximum exposure in the major search engines such as Google, Yahoo, and MSN. The first strategy is called search engine optimization. The second strategy is pay-per-click (PPC) marketing, where you can get instant placements on the sponsored sections on Google, Yahoo, and MSN.
The first strategy is free, where your site needs to get optimized using the latest search engine algorithms for the best results. There are two basic elements that must be optimized on your website to gain top placements. The first one is the on-site optimization factors, where you have to implement your relevant keywords on strategic places on your website. The most important places are the title tag, header tag, and anchor text tags (the text that is displayed on a link) and the actual visible keywords on the body text. The second important element is the off-site optimization factors, which means how many quality websites link to your website. Google has implemented a Google page rank system, which displays the importance of a webpage, where 10 is the highest and zero is the lowest. Having websites with high Google page rank link to your website will definitely boost your search engine ranking. But the link strategy has to be implemented with care and not with linking farms or exchange programs, which will just hurt your listing in the long run.
The PPC marketing works like an auction where the top bidder gets the number one spot in the sponsored section and is charged for each click incurred. As you can see, this can get very pricy, but can be very effective for Real Estate Companies and Interior Design companies, where a sale from one client alone could generate some substantial amount of money. To increase the ROI, you have to implement a back end tracker so you can check which keywords are generating inquiries and simply remove the keywords that don’t generate any business.