About Roshan

With over 15 years of experience in data analytics and digital marketing, Roshan Chauhan is a results-driven Marketing Data Engineer who bridges the gap between raw data and real business impact. His work empowers brands to make smarter, faster, and more informed decisions through precise tracking, advanced analytics, and performance optimisation.

Roshan’s expertise spans across analytics implementation, tag management, data visualisation, A/B testing, and conversion rate optimisation (CRO). Whether it's fine-tuning a marketing funnel or visualising campaign performance, Roshan ensures data isn’t just collected—but understood and acted upon.

Key Areas of Expertise

• Google Tag Manager (GTM) & Enhanced Ecommerce Tracking

• GA4 & Universal Analytics Implementation

• A/B Testing & CRO Strategy

• Dashboard Design & Data Visualisation (Looker Studio, Power BI)

• SEO & Paid Media Performance Analytics

• Attribution Modelling & Funnel Analysis

• Custom Script Deployment & Technical Audits

At Marketing Ignite

As part of the Marketing Ignite team, Roshan plays a pivotal role in helping clients unlock the full value of their digital data. He collaborates closely with strategists and campaign managers to ensure every click, impression, and conversion is tracked accurately—forming a solid foundation for growth.

His blend of technical expertise and strategic thinking makes him a trusted advisor for performance marketers, C-level executives, and development teams alike.

Proven Impact

• Led data infrastructure setups for multi-channel campaigns across e-commerce, finance, and education industries.

• Boosted client conversion rates by up to 40% through targeted A/B testing strategies.

• Designed real-time dashboards that provided actionable insights for global brands.

• Reduced marketing waste by streamlining tracking systems and improving attribution models.

Roshan’s Philosophy

“I believe data should do more than just report—it should reveal. When properly harnessed, it becomes a roadmap for smarter growth, better UX, and stronger ROI.”

Let’s Optimise Your Data

Looking to elevate your digital performance through smart tracking and analytics?
Roshan Chauhan at Marketing Ignite is here to transform your data into your most valuable business asset.