No one is ever going to have a 100% website sales conversion rate. Even big name websites like Amazon and eBay have millions of people who come specifically to browse, not to buy, every day. However, that browsing could lead to eventual buying when something is needed and the consumer thinks ‘oh, I saw it on this site for a great deal’. Don’t discount your browsers. However, you should also do everything in your power to make every visitor a customer. You know it will never happen, and so do most other entrepreneurs out there. That doesn’t mean that you can’t take on the mentality to strive for the best in every single situation.
Set your goals high and you will see more success. If you focus on creating a website and marketing campaign directed towards generating 1,000 customers, you’ll likely have between 20 and 30 of them that actually convert on a good day. Thus, if you setup a strategy to target 5,000 customers, you’ll end up with closer to 100-150 successful website sales conversion customers. Figure out where your marketing can make the most impact and be the most successful, so that you can maximize your audience without maxing out your budget.
Success is defined by your own expectations. However, when you are looking for successful website sales conversion, you need to aim for the stars, and be thankful when you catch a cloud. You might think it’s insane to target 5,000 customers at once, but the more people you reach, the more traffic you’ll generate. The best part is that you don’t have to spend a lot to get people’s attention. Once you have turned your site into the perfect conversion machine, you can use article directories and other free marketing tools to get the word out to your entire customer base with no actual investment at all. Even a small investment can go a long way in generating traffic, which creates higher potential for website sales conversion.
Your goal should be to make every visitor a website sales conversion. That way, you can be the most successful that you can be. You certainly may never get 100% conversion, but you’ll definitely have higher numbers if you set higher goals. Focus on your own customer views, and imagine what would make you convert. Then offer exactly that to your visitors, and they’ll likely be much more interested than if you think like a salesperson.