When you are selling online, you have quite a few things on your plate, and your website’s SEO might be taking the backseat. It might not seem important at first, but you will find that when you ignore the search engine optimization for your site, even an online retail site that theoretically would be able to find visitors without much trouble, things are going to suffer. Even those who were up on their SEO over the past couple of years need to realize that the changes to the algorithms, namely Google’s Panda and Penguin updates, their SEO might have changed, as well.
If you want to succeed, you want to make sure that you are always using the best practices and the things that actually work to help you with your page ranking. The following are some of the things that you should use when you are trying to make sure that your site’s SEO remains high quality. Use this as a roadmap when you are trying to get your online retail site in order in terms of your search engine optimization.
First Come the Keywords and Meta Tags
Having the right keywords is always important, and that isn’t going to change. The keywords are how people are going to find the products you offer and your website. However, adding too many keywords to your site is not a good practice, and it is something that the search engines could actually penalize. Always make sure that you are using the proper keywords for your site and the products you sell. Make use of the Google AdWords tool for keywords. Meta tags are important, as well, so make sure that you put thought into them, just as you did with the keywords.
Next Comes the Content
Content is the most important part of your site. People say it all the time, but it bears repeating because some still don’t seem to get it. Your content is the reason that visitors are coming to the site, and it is an organic way for you to implement keywords that you will need to use. You will also be able to give your visitors valuable information, which can make them seek your online shop whenever they need to buy the types of items you sell. Try not to come across as too generic all the time. Give your content a hint of flavor and personality. Great Premium wordpress themes can help to highlight your content.
Build Quality Backlinks
You need to have links coming in to your site from other sites. However, they can’t just be any sites that have these links if you want to take control of your SEO and gain a better page ranking. You have a number of options when it comes to building these links. Writing articles about the products that you sell and placing them on other sites can help. You could also have press releases or news articles written about your company or products whenever you have a new product or service.
Always Have Quality Images
You are selling products online, so you should make sure that you have high quality images for your site. Often, images of products are going to pop up when people are searching for things online. If your images are poor quality, people aren’t going to click through to your site and buy from you.
Use Social Media to Your Advantage
Make sure that you are taking part in social media sites, as well. While you don’t want to use those sites for blatant advertising all of the time, having your company on the site can help you in the search engines. Links from those sites can carry some weight as well.
Olga Ionel is an original writer at ThemeFuse.com – a leader in the premium wordpress themes industry. She is fond of sharing SEO and blogging ideas.