I know you’ve heard about digital marketing and why you should be doing it. But if you’ve never come across concrete reasons why you should, today you have. In this blog post, I’ll be discussing key digital marketing trends in Thailand that are shaping and will shape how we do business. Trends that you cannot ignore if your business is to stay relevant in the years to come. But first, let me give you an overview of what we will be discussing. Here’s a list of the topics covered in this post: The Current State of Digital Marketing in Thailand Mobile Internet and Social Media Trends Best Thailand Digital Marketing […]

Should I hire in-house SEO specialists or outsource instead? This question keeps many business owners up at night. Do you lose sleep over this, too? When it comes to SEO, you want to have the best SEO guy in town. I mean, you can’t just let a random guy who claims “I do SEO” touch your business. Right? So we decided to help you answer this question once and for all. In this blog post, we’re going to uncover the deep crevices of the in-house vs. outsourced SEO issue so you can make the best decision for your business. In-house Vs. Outsourced SEO: 3 Important Questions to Ask Yourself The […]

Keywords form a vital part of any writing assignment. It is only the keywords which can boost your rankings or show you the door when it comes to climbing up the page rank. This increases the relative worth of keywords and makes them an important part of your writing process. However, at times you might have noticed that keywords get repeated or duplicated. This is a precarious situation, especially if you are managing a PPC account. However, all is not lost yet and you can take corrective measures to ensure that your PPC account is clean of duplicate keywords. Before we dwell on the process of removing the duplicate keywords […]

On one hand, pay per click (PPC) schemes like Google AdWords allow you to gain first page exposure on top keywords using the help of Google itself instead of relying on third-party search engine optimization (SEO) experts who are forever trying to figure out Google's policies and algorithm methodology. On the other hand, PPC schemes aren't cheap, while SEO is a lot more dynamic and adaptable to the changes of the Internet. Google AdWords is also a money pit for small or startup businesses that are competing against large, multinational corporations from the same industry that also use Google AdWords; Google will obviously prioritize their highest paying clients. The Pros […]

When picking the best way to profit from your website traffic... whether it's search engine optimization (SEO) schemes, Google AdWords, or other pay per click (PPC) systems... you need to be aware of the pros and cons of these methods. To clarify, Google AdWords is just Google's own PPC method; one of many PPC schemes out there, in fact. At any rate, this article will tackle whether you're better off using SEO to drive traffic to your website or if it's more profitable to depend on PPC schemes like Google AdWords to acquire more web exposure. More Ad Campaign Control versus Expensiveness and Content Policy Restrictions Google AdWords, in a […]