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It's unfortunate, but thanks to the accessibility of the Internet, plagiarism has never been easier. In order to combat this trend and protect your intellectual property from being stolen, Google has come up with an algorithm commonly referred to as Panda. Google's Panda (as opposed to Google's PageRank) is the algorithm responsible for making the creation of unique and quality content a bigger determining factor for improving a given website's search engine optimization (SEO) and search engine results page (SERP) rankings. This development happened mostly because stealing content has become a rampant issue due to the high demand for it. Scammer Techniques in Stealing Content and How to Combat Them […]

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Dec 15 , 2011

SEO Fixes and Duplicate Content

1 Comment Posted By: Johan Hedin Category: On-site Optimization

Duplicate content can be a hassle even though it's not necessarily a punishable offense. It's as legal yet ripe for spamming abuse as bold tags, to be honest. Besides which, because Google is all about gathering unique and original results, the search engine has a tendency to group together pages that essentially contain the same material into just one result, which sometimes leads to a low SERP (search engine results page) ranking and a needlessly long and unfriendly URL full of parameters and special characters. Why Duplicate Content is Bad for SEO Dilution of SEO: It's much more effective in SEO terms to have twenty back links leading to one […]

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Nov 17 , 2011

Google’s Duplicate Content Conundrums

1 Comment Posted By: Johan Hedin Category: On-site Optimization

From the get go, let this one fact be clear: Duplicate content isn't a punishable offense in Google search result terms, but the act of spamming duplicate content is. For instance, if some spammer comes along and makes a page that contains plagiarized content from Wikipedia or other similar sources in order to drive up traffic for ecommerce's sake without so much as marking it up or adding valid content, then that's spamming by definition. This attempt at manipulating the system is a disservice to Google and its users. These are the sites that get punished and have their rankings reduced or revoked altogether. To be sure that your rankings […]

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Web content and search engine optimization techniques mostly revolve on how original or unique your content are in light of search engine policies concerning duplicate content. To be more specific, search quality depends on the uniqueness of your site, although duplicate content in and of itself isn't something that's penalized, despite possible belief. Even on Google's Webmaster Guidelines on duplicate content outright acknowledges that most duplicate content has been made without deception in mind, so Google has no intention of penalizing each and every last instance of it. The thing is, because plagiarizers, spammers, and scammers typically use duplicate and redundant content, people have begun associating it as a punishable […]

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