Google AdWords, in a nutshell, is Google’s own personal paid online advertising tool. It serves as the software and search engine giant’s main avenue of earning money. It’s the advertising product that allows Google to earn billions of dollars annually. AdWords is also a PPC (pay-per-click) advertising platform that comes in CPM (cost-per-mille or cost-per-thousand-impressions) and cost-per-click (CPC) advertising variants. It uses media-rich ads, text ads, and banner ads while also taking advantage of the fact that Google’s search engine solutions itself can assist in making the ads more widespread within the Information Superhighway (because, let’s face it, Google is the go-to gateway of most people on the  planet when […]

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