Yes, Google has its own keyword tool. Because it comes straight from Google, you can bet your bottom dollar that using it will yield you better Google search engine results page (SERP) rankings than depending on other keyword tools for the simple fact that it's also made by Google. To be more specific, this keyword tool can assist you in building a base keyword list for your pay-per-click (PPC) campaigns and organic search efforts... plus it's free of charge to boot! The Limitations and Shortcomings of the Google Keyword Tool With that said, the application does come with its own list of shortcomings. Because it's freeware, it doesn't possess some […]